Which of the following statements best describes a business-level strategy?
a.
The determination of how a company will compete in a given business and position itself among its competitors
b.
The way a company seeks to create value through the configuration and coordination of multimarket business activities
c.
The process of identifying how a firm can best align its resources in a business to carve out a defensible position in the marketplace
d.
The way a strategy is formed with a focus on developing global efficiency instead of catering to local tastes.
Answer: a
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Marketing Chapter 4
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