As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:

As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:



A) greater loyalty.
B) more vulnerability to marketing actions.
C) less vulnerability to marketing crises.
D) more inelastic consumer response to price increases.
E) more elastic consumer response to price decreases.


Answer: B) more vulnerability to marketing actions.


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