In a study whose purpose is to determine the market for a vitamin that is to be chewed like bubble gum, what is the first question to be answered before a sampling plan is selected?

In a study whose purpose is to determine the market for a vitamin that is to be chewed like bubble gum, what is the first question to be answered before a sampling plan is selected?


a. Must the sample be representative of the population?
b. Who can perform the actual sampling?
c. What is the population or universe of interest?
d. How often should the sample be redesigned?
e. How large should the sample be in terms of its measurement costs?


ANSWER: c


Learn More :

Marketing Chapter 9

Learn More Multiple Choice Question :