Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:

Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:



A) has several identifiable selling points

B) is seen by consumers in different environments

C) uses the same tagline in every venue

D) uses a typical person spokesperson



Answer: B) is seen by consumers in different environments


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