The holiday shopping season is a busy one for retailers and shoppers alike as retailers strive to offer a selection of products that shoppers will want to purchase as gifts for friends and family members. Some consumers might shop all throughout the year to gather the various gifts for friends and family members, while the majority of shoppers will purchase items in a narrow window the three to four weeks before Christmas. Retailers face stiff competition for the consumer's gift purchasing business and may realize 40% to 50% of their annual sales during the holiday shopping frenzy. In order to attract more customers to their retail store, chains such as Target and Walmart advertise significant price reductions on desired items such as laptop computers, television sets, and gaming systems. More and more shoppers are anticipating these heavy discounts for the few days after Thanksgiving and especially on Black Friday and Cyber Monday. They are concentrating their holiday shopping on these days to maximize the discounts they could get when purchasing gifts. The holiday sales known as Black Friday and Cyber Monday are an example of the ______ strategy.

The holiday shopping season is a busy one for retailers and shoppers alike as retailers strive to offer a selection of products that shoppers will want to purchase as gifts for friends and family members. Some consumers might shop all throughout the year to gather the various gifts for friends and family members, while the majority of shoppers will purchase items in a narrow window the three to four weeks before Christmas. Retailers face stiff competition for the consumer's gift purchasing business and may realize 40% to 50% of their annual sales during the holiday shopping frenzy. In order to attract more customers to their retail store, chains such as Target and Walmart advertise significant price reductions on desired items such as laptop computers, television sets, and gaming systems. More and more shoppers are anticipating these heavy discounts for the few days after Thanksgiving and especially on Black Friday and Cyber Monday. They are concentrating their holiday shopping on these days to maximize the discounts they could get when purchasing gifts. The holiday sales known as Black Friday and Cyber Monday are an example of the ______ strategy.

The holiday shopping season is a busy one for retailers and shoppers alike as retailers strive to offer a selection of products that shoppers will want to purchase as gifts for friends and family members. Some consumers might shop all throughout the year to gather the various gifts for friends and family members, while the majority of shoppers will purchase items in a narrow window the three to four weeks before Christmas. Retailers face stiff competition for the consumer's gift purchasing business and may realize 40% to 50% of their annual sales during the holiday shopping frenzy. In order to attract more customers to their retail store, chains such as Target and Walmart advertise significant price reductions on desired items such as laptop computers, television sets, and gaming systems. More and more shoppers are anticipating these heavy discounts for the few days after Thanksgiving and especially on Black Friday and Cyber Monday. They are concentrating their holiday shopping on these days to maximize the discounts they could get when purchasing gifts. The holiday sales known as Black Friday and Cyber Monday are an example of the ______ strategy.



​periodic discounting

​captive pricing

bait pricing

​price lining

secondary-marketing pricing



Answer: periodic discounting


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