Avia makes athletic shoes. Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States. These individuals would be willing to pay over $200 for a good pair of running shoes. To reach this market, the best media option would probably be:

Avia makes athletic shoes. Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States. These individuals would be willing to pay over $200 for a good pair of running shoes. To reach this market, the best media option would probably be:

Avia makes athletic shoes. Its marketing research has shown there are a large number of serious runners living in the Pacific Northwest region of the United States. These individuals would be willing to pay over $200 for a good pair of running shoes. To reach this market, the best media option would probably be:



A. regional editions of general interest magazines such as Time or Newsweek.

B. the sports section of national newspapers such as USA Today.

C. regional editions of general sports magazines such as a Sports Illustrated.

D. regional editions of specialty magazines such as Runner's World.

E. local television



Answer: D


Learn More :