_____ is a process that involves conducting research and gathering all information about a client's product or service, brand, and members of the target audience.

_____ is a process that involves conducting research and gathering all information about a client's product or service, brand, and members of the target audience.

_____ is a process that involves conducting research and gathering all information about a client's product or service, brand, and members of the target audience.



A. Incubation

B. Germination

C. Account planning

D. Creative research

E. Account seeding



Answer: C


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