____ may occur at a number of points, from as early on as idea generation to rough execution to testing the final version before implementing it.
A. Recognition tests
B. Pretests
C. On-air tests
D. Recall tests
E. Association measures
Answer: B
Marketing MCQ
Marketing Chapter 18
____ may occur at a number of points, from as early on as idea generation to rough execution to testing the final version before implementing it.