What does it mean when the text describes newspapers and magazines as high-involvement media?

What does it mean when the text describes newspapers and magazines as high-involvement media?



A. They have to be acquired outside the home.

B. Unlike network television, they must be actively sought.

C. They are not purchased using routine purchase decision-making techniques.

D. They generally require consumers to expend some time and energy to process the information they provide.

E. They provide connotative meanings to life.



Answer: D


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