Marketing MCQ Marketing Chapter 12 When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. Which of the following characteristics of a newspaper made this possible for CompuServe?

When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. Which of the following characteristics of a newspaper made this possible for CompuServe?

Marketing Chapter 12

When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. Which of the following characteristics of a newspaper made this possible for CompuServe?

A. Extensive penetration

B. Selectivity

C. Flexibility

D. Permanence

E. Reader involvement

Answer: C

Marketing MCQ

When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. Which of the following characteristics of a newspaper made this possible for CompuServe?

When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. Which of the following characteristics of a newspaper made this possible for CompuServe?

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