When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using:

When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using:



A. guaranteed circulation.

B. circulation verification.

C. pass-along circulation rates.

D. a circulation rate base system.

E. a rebate system.



Answer: D


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