When produce companies such as Dole Tomatoes bypass wholesalers and sell directly to retailers, it is likely to create channel ___________ between Dole and these wholesalers.

When produce companies such as Dole Tomatoes bypass wholesalers and sell directly to retailers, it is likely to create channel ___________ between Dole and these wholesalers.



a) conflict

b) cooperation

c) leadership

d) integration

e) flows



Answer: a) conflict


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Marketing Chapter 15

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