At Gina's Nails, the posted policy is "Without our customers, we don't exist." Gina and her staff aim to delight each customer, and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied. Instead of focusing on each individual transaction, Gina and her staff put a priority on ________.
A) maintaining customer-perceived value
B) managing partner relationships
C) attracting "butterflies"
D) converting "strangers"
E) capturing customer lifetime value
Answer: E) capturing customer lifetime value