Imagine you are at a grocery store and asked by a researcher what the last television commercial you saw was. This would be an example of what kind of test?

Imagine you are at a grocery store and asked by a researcher what the last television commercial you saw was. This would be an example of what kind of test?




pretest

aided recall test

unaided recall test

recognition test

memory test



Answer: unaided recall test


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Marketing Chapter 18

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