In calculating both the brand development index (BDI) and the category development index (CDI) a media planner obtains the following results: Low BDI and High CDI. What do these results imply?
A. High market share; good market potential
B. Low market share; good market potential
C. High market share; monitor for sales decline
D. Low market share; poor market potential
E. High market share and not a good market to advertise
Answer: B