Marketing MCQ Marketing Chapter 14 An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

Marketing Chapter 14

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

A) rational
B) structural
C) emotional
D) moral
E) standard

Answer: C) emotional

Marketing MCQ

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal.

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