Which of the following market structures involves a heterogeneous product and product differentiation among competing suppliers, allowing the marketer some degree of control over prices?

Which of the following market structures involves a heterogeneous product and product differentiation among competing suppliers, allowing the marketer some degree of control over prices?



a. Pure competition
b. Monopolistic competition
c. Complementary monopoly
d. Monopoly


Answer: B


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Marketing Chapter 18

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