Possession utility is best described as

Possession utility is best described as



a) products being available in places where the customers wish to purchase them.

b) the customer having access to the product to use now or store and use later.

c) having a company's products available when a customer needs them.

d) being able to legally own a product despite restrictions on trade.

e) getting the products to the consumers in as short of time as possible for ownership.



Answer: b) the customer having access to the product to use now or store and use later.


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Marketing Chapter 15

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