_____ is best defined as a form of direct marketing that employs outbound and inbound telephone contacts to sell directly to consumers.
a. Direct retailing
b. Direct mail
c. Telemarketing
d. Microtargeting
Answer: c. Telemarketing
Marketing MCQ
a. Direct retailing
b. Direct mail
c. Telemarketing
d. Microtargeting
Answer: c. Telemarketing