Which of the following is true of shopper marketing?
a. It focuses on understanding how a brand's target consumers behave as shoppers in different channels and formats.
b. It involves shoppers buying something online and then traveling to a physical store location to take delivery of the merchandise.
c. It reduces the need for sophisticated analytics and metrics.
d. It focuses on delivering the maximum benefit to brands
Answer: a. It focuses on understanding how a brand's target consumers behave as shoppers in different channels and formats.