Which of the following scenarios represents the role of social media in consumer information search?
a. Clara seeks the opinions of her
colleagues to help her decide
whether to buy a car or a bike.
b. Jennifer actively participates in an
online forum that discusses about
new electronic products.
c. Xavier buys a new set of furniture
after watching an advertisement
about it on the television.
d. Bennett uses a discount coupon that
he received in his email to buy a
product of his choice.
Answer: b. Jennifer actively participates in an online forum that discusses about new electronic products.