Which of the following statements is a difference between relationship selling and personal selling?
a. Relationship selling is a multistage process that emphasizes short-term results, whereas personal selling emphasizes long-term results.
b. Relationship selling prioritizes making a one-time sale over providing value-added benefits to a buyer, whereas personal selling prioritizes empathy and satisfaction for customers.
c. Relationship selling focuses on building mutual trust between a buyer and a seller, whereas personal selling methods attempt to persuade the buyer to accept a point of view.
d. Relationship selling aims to achieve a win-lose outcome, whereas personal selling aims to achieve a win-win outcome.
Answer: c. Relationship selling focuses on building mutual trust between a buyer and a seller, whereas personal selling methods attempt to persuade the buyer to accept a point of view.