Emory Vision Center has a packet of information that it sends to people who are interested in LASIK surgery. The center also has a doctor available to speak to organizations about how vision can be corrected. In addition, it publishes a newsletter called The Visionary in which it offers family discounts, clarifies patient expectations and notes awards and honors the center receives. The center also manages a web site that contains news on the latest innovative research techniques. Through its communications with current and potential patients, Emory Vision Center is:
A. Managing internal marketing communications
B. Resetting customer stamdards
C. Managing customer education
D. Leveraging social media
E. Creating effective upward communication
Answer: C. Managing customer education