Product placement is a form of non-personal selling where:
a. a company pays a fee to have its products displayed prominently at department stores.
b. a company pays a fee to have its products displayed prominently in a film or TV show.
c. a company engages in promotional tie-ins with other firms through co-branding.
d. a company positions its TV commercials during prime hours for its target market.
Answer: b. a company pays a fee to have its products displayed prominently in a film or TV show.