Which of the following is most likely true of a sales force?

Which of the following is most likely true of a sales force?



A) The performance difference between an average salesperson and a top salesperson is generally substantial.
B) The cost of replacing a salesperson is usually low because minimal training is necessary.
C) A sales force with many new people is typically more productive than one whose members have been around for a long time.
D) Individuals within a sales force generally perform at the same level of efficiency.
E) On-site sales training is more efficient and less costly than e-learning programs.


Answer: A) The performance difference between an average salesperson and a top salesperson is generally substantial.


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Marketing Chapter 13

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