Which of the following is true of specialty products?
a. Purchasers are usually bargain hunters who are not willing to pay much.
b. Purchasers begin shopping with complete information of the desired product.
c. Purchasers tend to exert minimal effort to obtain the desired product.
d. Purchasers generally accept substitutes if the desired product is unavailable.
Answer: b. Purchasers begin shopping with complete information of the desired product.