Under the two-step approach of direct marketing, the first effort is designed to screen or qualify the potential buyers and the second effort:
A. generates the response.
B. is designed to increase awareness about the product.
C. reduces the post purchase dissonance.
D. increases knowledge about the use of the product.
E. creates interest in the product.
Answer: A
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Marketing Chapter 14
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- In a marketing environment, which of the following statements is true of a crisis management?
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- Which of the following statements is true of advertising campaigns?
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- Which of the following is a difference between institutional advertising and product advertising?
- Which of the following is true of the growth phase of the product life cycle?
- _____ is typically used to safeguard against negative consumer attitudes and enhance a company's credibility among consumers who already favor its position.
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- Which of the following is the objective of informative promotion?
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