Which of the following is a valid objective for a marketer who is employing the Internet as a communications vehicle?

Which of the following is a valid objective for a marketer who is employing the Internet as a communications vehicle?



A. To create a sustainable competitive advantage

B. To implement a diversification strategy

C. To create a strong brand

D. To prevent a price war

E. To create a target market




Answer: C



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Marketing Chapter 15

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