Which of the following statements is true about the Internet?
A. A major advantage of the Web is the ability to target very specific groups of individuals.
B. One major disadvantage of the Internet is that it leads to a lot of waste coverage.
C. In the consumer market, the Internet resembles a combination trade magazine and trade show, as only those most interested in the products and/ or services a site has to offer will visit the site.
D. The Internet does not offer to carry one-to-one marketing messages.
E. One of the main disadvantages of the Internet is the lack of creative opportunity associated with its use.
Answer: A