Which of the following questions would help a marketer evaluate the return on a sales promotion investment?
A) Was the sales force successful in filtering out the good prospects from the poor ones?
B) Did customers enjoy the events associated with the promotion?
C) Did customers receive high-quality promotional products?
D) Did the promotion attract new customers or more purchasing from current customers?
E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?
Answer: D) Did the promotion attract new customers or more purchasing from current customers?