Second Avenue has just developed a 30-second television ad that features three different shoppers enthusiastically shopping in the store and appreciating its products. This ad uses the ________ execution style.

Second Avenue has just developed a 30-second television ad that features three different shoppers enthusiastically shopping in the store and appreciating its products. This ad uses the ________ execution style.



A) slice of life
B) technical expertise
C) personality symbol
D) fantasy
E) image


Answer: A


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Marketing Chapter 15

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