If Sunbeam were to develop a new coffee machine and brand it as "The Coffee Maker," the company would not be able to register the term as its trademark because:

If Sunbeam were to develop a new coffee machine and brand it as "The Coffee Maker," the company would not be able to register the term as its trademark because:



a. the trademark must contain the company's name to be registered.
b. using "the" in the trademark makes it exclusive to a particular manufacturer.
c. the term describes a particular type of product.
d. the trademark should always be an acronym.


Answer: C


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Marketing Chapter 13

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