Which channel for consumer goods would be best if creators of products wanted to opt out of selling directly to consumers and instead chose to sell their products to an intermediary who then in turn would resell those products to​ customers?

Which channel for consumer goods would be best if creators of products wanted to opt out of selling directly to consumers and instead chose to sell their products to an intermediary who then in turn would resell those products to​ customers?



A. Producer to broker to wholesaler to retailer to consumer

B. Producer to retailer to consumer

C. Producer to wholesaler to retailer to consumer

D. Producer to agent to consumer

E. Producer to consumer



Answer: B. Producer to retailer to consumer


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