Through ________, the service firm trains and motivates its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.

Through ________, the service firm trains and motivates its customer-contact employees and supporting service people to work as a team to provide customer...

Which of the following is NOT one of the links in the service-profit chain, linking service firm profits with employee and customer satisfaction?

Which of the following is NOT one of the links in the service-profit chain, linking service firm profits with employee and customer satisfaction? A)...

_______ means that services cannot be separated from their providers, whether the providers are people or machines.

_______ means that services cannot be separated from their providers, whether the providers are people or machines. A) Service intangibility B) Service...

______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.

______ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. A) Service inseparability B) Service variability C)...

Service providers must consider four special characteristics when designing marketing programs. Which is NOT one of these characteristics?

Service providers must consider four special characteristics when designing marketing programs. Which is NOT one of these characteristics? A) intangibility B)...

A company can increase its business in four ways. Which is NOT one of these ways?

A company can increase its business in four ways. Which is NOT one of these ways? A) It can add new product lines, thus widening its product mix. B)...

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels,...

Product mix ________ refers to the number of versions offered of each product in the line. Colgate toothpaste comes in 16 varieties, ranging from Colgate Total to Colgate Kids Toothpastes.

Product mix ________ refers to the number of versions offered of each product in the line. Colgate toothpaste comes in 16 varieties, ranging from Colgate...

Product mix ________ refers to the total number of items a company carries within its product lines.

Product mix ________ refers to the total number of items a company carries within its product lines. A) length B) depth C) height D) width E) perimeter Answer:...

Product mix ________ refers to the number of different product lines the company carries.

Product mix ________ refers to the number of different product lines the company carries.  A) length B) height C) width D) perimeter E) depth Answer:...

A ________ consists of all the product lines and items that a particular seller offers for sale.

A ________ consists of all the product lines and items that a particular seller offers for sale. A) product mix B) brand line C) consumer mix D) packaging...

When a company lengthens its product line beyond its current range, it is ________.

When a company lengthens its product line beyond its current range, it is ________. A) product line filling B) product line stretching C) product...

An alternative to product line stretching is ________, adding more items within the present range of the line.

An alternative to product line stretching is ________, adding more items within the present range of the line. A) product mixing B) interactive marketing C)...

Berkowitz Piano Company can expand its product line in one of two common ways. Which of the following is one of those ways?

Berkowitz Piano Company can expand its product line in one of two common ways. Which of the following is one of those ways? A) internal marketing B)...

The major product line decision involves ________.

The major product line decision involves ________. A) line equity B) product line depth C) product line conformance D) product line length E) product...

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.

A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed...

Many companies now use a combination of phone, e-mail, fax, Internet, and other technologies to provide ________.

Many companies now use a combination of phone, e-mail, fax, Internet, and other technologies to provide ________. A) labeling information B) brand...

_____ has been affected by the need to include unit pricing, open dating, and nutritional information.

_____ has been affected by the need to include unit pricing, open dating, and nutritional information. A) Branding B) Packaging C) Labeling D) Product...

The ________ requires sellers to provide detailed nutritional information on food products.

The ________ requires sellers to provide detailed nutritional information on food products.  A) Fair Packaging and Labeling Act of 1966 B) Nutritional...

At the very least, a product's ________ identifies the product or brand. It might also describe several things about the product and promote the brand.

At the very least, a product's ________ identifies the product or brand. It might also describe several things about the product and promote the brand. A)...

In recent years, product safety and environmental responsibility have become major ________ concerns.

In recent years, product safety and environmental responsibility have become major ________ concerns. A) branding B) packaging C) product mix D) service E)...

______ involves designing and producing the container or wrapper for a product.

______ involves designing and producing the container or wrapper for a product. A) Packaging B) Leveling C) Servicing D) Branding E) Labeling Answer:...

A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service.

A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies the maker or seller of a product or service. A) service B)...

______ contributes to a product's usefulness as well as to its looks.

______ contributes to a product's usefulness as well as to its looks. A) Style B) Design C) Conformance quality D) Brand E) Functionality Answer:...

A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance.

A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance. A) design B)...

Which of the following types of quality refers to freedom from defects and consistency in delivering a targeted level of performance?

Which of the following types of quality refers to freedom from defects and consistency in delivering a targeted level of performance? A) value B) product C)...

What are the two dimensions of product quality?

What are the two dimensions of product quality? A) consistency and level B) performance and resistance C) design and innovation D) conformance and...

_____ is an approach in which all the company's people are involved in constantly improving the products, services, and business processes.

_____ is an approach in which all the company's people are involved in constantly improving the products, services, and business processes. A) Product...

______ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction.

______ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked...

Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________ such as quality, features, and style and design.

Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________ such as...

Public health campaigns to reduce alcoholism, drug abuse, smoking, and obesity are all examples of ________.

Public health campaigns to reduce alcoholism, drug abuse, smoking, and obesity are all examples of ________. A) specialty products B) social marketing C)...

_______ is defined as the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society.

_______ is defined as the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being...

______ involves activities undertaken to create, maintain, or change attitudes toward particular cities, states, and regions.

______ involves activities undertaken to create, maintain, or change attitudes toward particular cities, states, and regions.  A) Idea marketing B)...

______ consists of activities undertaken to create, maintain, or change attitudes toward particular people.

______ consists of activities undertaken to create, maintain, or change attitudes toward particular people. A) Corporate image marketing B) Person...

_____ consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.

_____ consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization. A) Person...

Paper, pencils, paint, nails, and brooms are examples of ________.

Paper, pencils, paint, nails, and brooms are examples of ________. A) supplies B) capital items C) raw materials D) specialty products E) installations Answer:...

Which of the following does NOT belong to the materials and parts group of industrial products?

Which of the following does NOT belong to the materials and parts group of industrial products? A) farm products such as wheat B) natural products...

Which of the following capital items is NOT considered accessory equipment?

Which of the following capital items is NOT considered accessory equipment?  A) buildings B) hand tools C) lift trucks D) desks E) chairs Answer:...

_____ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.

_____ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment. A) Materials B) Parts C)...

Most manufactured materials and parts are sold directly to ________. Price and service are the major marketing factors; branding and advertising tend to be less important.

Most manufactured materials and parts are sold directly to ________. Price and service are the major marketing factors; branding and advertising tend...

______ are those products purchased for further processing or for use in conducting a business.

______ are those products purchased for further processing or for use in conducting a business. A) Unsought products B) Specialty products C) Shopping...

_______ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

_______ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require...

______ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

______ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to...

______ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. Consumers spend much time and effort in gathering information and making comparisons about these products.

______ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. Consumers...

_______ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products.

_______ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty...

Products and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes?

Products and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes? A) industrial...

The third level of a product that product planners must consider is a(n) ________ that offers additional consumer services and benefits.

The third level of a product that product planners must consider is a(n) ________ that offers additional consumer services and benefits. A) brand...

Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"

Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________,...

To differentiate themselves, many companies go beyond offering products and services; they are also developing and delivering customer ________.

To differentiate themselves, many companies go beyond offering products and services; they are also developing and delivering customer ________.  A)...

A product is a key element in the ________. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services.

A product is a key element in the ________. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services. A) market...

______ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

______ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result...

We define a ________ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

We define a ________ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. A)...

In using air transportation and then expedited truck carriers to deliver specialty items to customers outside of a designated delivery range, Miller Meats is using ________.

In using air transportation and then expedited truck carriers to deliver specialty items to customers outside of a designated delivery range, Miller...

Management at a chain of Indiana grocery stores with a long history of purchasing products from Miller Meat is unhappy with the timing of deliveries. In fact, the grocery store's management is considering switching to another meat supplier who will delivery more frequently. This is an example of a(n) ________ conflict.

Management at a chain of Indiana grocery stores with a long history of purchasing products from Miller Meat is unhappy with the timing of deliveries....

Which of the following is one of Miller Meat Company's upstream partners?

Which of the following is one of Miller Meat Company's upstream partners? A) local grocers in Indiana who sell the company's products B) Midwestern...

A manufacturer that uses a third-party logistics provider to fulfill all of its logistics need is using a(n) ________.

A manufacturer that uses a third-party logistics provider to fulfill all of its logistics need is using a(n) ________. A) direct marketing channel B)...

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

What type of utility does warehousing provide to consumers by holding onto products until consumers need them? A) time B) ownership C) production D)...

Why is it important for manufacturers to be sensitive to the needs of their dealers?

Why is it important for manufacturers to be sensitive to the needs of their dealers? A) Dealers have few legal rights. B) Manufacturers have few legal...

Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products, while at the same...

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada?

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California where it was grown to markets in Nevada? A)...

Grayville Rock and Gravel, located in a seaport town, sells rock, gravel, and sand to local markets. It has just been awarded a contract with a company 500 miles down the coast. Management should consider switching from truck to ________ transport.

Grayville Rock and Gravel, located in a seaport town, sells rock, gravel, and sand to local markets. It has just been awarded a contract with a company...

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should consider using ________ as its main carrier.

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant...

Fresh Direct, an online grocer delivering to homes and offices in and around New York City, recently switched its entire fleet to biodiesel trucks. These trucks run on used cooking oil rather than gas, drastically reducing the company's carbon dioxide footprint. Fresh Direct has developed a(n) ________.

Fresh Direct, an online grocer delivering to homes and offices in and around New York City, recently switched its entire fleet to biodiesel trucks....

Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.

Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________. A)...

Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution.

Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution. A) exclusive B) intensive C)...

Which product will most likely be exclusively distributed?

Which product will most likely be exclusively distributed? A) BMW cars B) Levi's blue jeans C) Bazooka bubble gum D) Prairie Farms yogurt E) Coca-Cola Answer:...

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.

Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of...

When Netflix began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system, Netflix was following the trend of ________.

When Netflix began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system, Netflix was following the trend...

Blockbuster offers DVD rentals through its Total Access online rental service and through its bricks-and-mortar stores. This is an example of a(n)________.

Blockbuster offers DVD rentals through its Total Access online rental service and through its bricks-and-mortar stores. This is an example of a(n)________. A)...

Which of the following is an example of a multichannel distribution system?

Which of the following is an example of a multichannel distribution system? A) Walmart locating to several countries B) JC Penney's catalog and retail...

Which of the following is an example of horizontal channel conflict?

Which of the following is an example of horizontal channel conflict? A) managers of two separate Holiday Inns disagreeing over what constitutes poor...

Staples Office Supply opened an online store that created competition with many of its dealers. The corporate office created a(n) ________ conflict.

Staples Office Supply opened an online store that created competition with many of its dealers. The corporate office created a(n) ________ conflict. A)...

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.

When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are...

Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.

Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________. A) direct marketing...

Which of the following is the best example of a direct channel?

Which of the following is the best example of a direct channel? A) J&L Manufacturing Company sells drapery hardware to The Home Depot's Design...

Which of the following is NOT a marketing intermediary?

Which of the following is NOT a marketing intermediary? A) the supplier of the raw materials used to make glass windows B) the distributor who sells...

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would...

UPS Supply Chain Solutions, which handles all of its clients' "grunt work" associated with logistics, is an example of ________.

UPS Supply Chain Solutions, which handles all of its clients' "grunt work" associated with logistics, is an example of ________. A) integrated logistics...

Today, a growing number of firms now outsource some or all of their logistics to ________.

Today, a growing number of firms now outsource some or all of their logistics to ________. A) cross-functional teams B) disintermediaries C) horizontal...

When Home Depot allows key suppliers to use its stores as a testing ground for new merchandising programs, it is conducting a(n) ________.

When Home Depot allows key suppliers to use its stores as a testing ground for new merchandising programs, it is conducting a(n) ________. A) integrated...

Which of the following best states the goal of integrated supply chain management?

Which of the following best states the goal of integrated supply chain management? A) to stabilize costs B) to increase services with minimal cost...

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Lancaster Box is thinking of ________.

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork, both inside the company and among...

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers, thereby saving time and money.

Using ________, retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering...

In the proper order, identify the correct terms for these intermodal transportation combinations: rail and truck, water and truck, water and rail.

In the proper order, identify the correct terms for these intermodal transportation combinations: rail and truck, water and truck, water and rail. A)...

Which of the following transportation modes is used for digital products?

Which of the following transportation modes is used for digital products? A) trucks B) rail C) the Internet D) air E) ship Answer:...

Through the use of ________, or "smart tag" technology, a company is able to locate a product's exact position within the supply chain.

Through the use of ________, or "smart tag" technology, a company is able to locate a product's exact position within the supply chain. A) RFID B)...

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise,...

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________. A) store goods for longer...

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost. A) maximum B) targeted C) moderate D)...

Which of the following innovations has created opportunities for significant gains in distribution efficiency?

Which of the following innovations has created opportunities for significant gains in distribution efficiency? A) tying agreements B) Web-based logistics...

Which of the following is NOT an area of responsibility for a logistics manager?

Which of the following is NOT an area of responsibility for a logistics manager? A) information systems B) warehousing C) promotions D) inventory E)...

_______ logistics concerns the methods consumers use to send products to a producer for return or repair.

_______ logistics concerns the methods consumers use to send products to a producer for return or repair. A) Inbound B) Reverse C) Outbound D) Vertical E)...

_______ logistics controls the movement of products from points of production to consumers.

_______ logistics controls the movement of products from points of production to consumers. A) Inbound B) Reverse C) Outbound D) Vertical E) Horizontal Answer:...

Marketing logistics involves which of the following distribution flows?

Marketing logistics involves which of the following distribution flows?  A) outbound and inbound only B) outbound, inbound, and reverse C) inbound...

Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process?

Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT...

A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________.

A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________. A)...

Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________.

Exclusive dealing is legal as long as it does not ________ or tend to create a monopoly and as long as both parties enter into the agreement ________. A)...

Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________.

Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________. A) exclusive distribution B)...

Caterpillar, the famous heavy equipment manufacturer, has a reputation for working in harmony with its worldwide distribution network of independent dealers. Caterpillar has shared its successes with its dealers and protected its dealers during difficult economic times. This is an example of ________.

Caterpillar, the famous heavy equipment manufacturer, has a reputation for working in harmony with its worldwide distribution network of independent...

Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?

Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for? A) primary relationship management B)...

A company should think of its intermediaries as both its ________ and ________.

A company should think of its intermediaries as both its ________ and ________. A) competitors; partners B) customers; partners C) competitors; marketers D)...

China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________.

China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________. A)...

It is most common for international marketers to ________ their channel strategies for each country.

It is most common for international marketers to ________ their channel strategies for each country. A) extend B) adapt C) restrict D) seek approval...

When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options.

When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its...

When establishing the responsibilities of channel members, the producer establishes a list price, sets discounts for intermediaries, and defines each channel member's ________.

When establishing the responsibilities of channel members, the producer establishes a list price, sets discounts for intermediaries, and defines each...

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?  A)...

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to...

An intensive distribution strategy is most suitable for which consumer product category?

An intensive distribution strategy is most suitable for which consumer product category? A) convenience products B) unsought goods C) shopping products D)...

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.

When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. A)...

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Which type of product might require a more direct marketing channel to avoid delays and too much handling? A) lower-priced products B) perishable...

Which product will most likely be intensively distributed?

Which product will most likely be intensively distributed? A) Olympus digital cameras B) BMW cars C) Guess blue jeans D) Coca-Cola E) Nike running...

When a company is identifying its major channel alternatives, it should consider its choices in terms of ________ of intermediaries.

When a company is identifying its major channel alternatives, it should consider its choices in terms of ________ of intermediaries. A) size, power,...

Companies should state their channel objectives in terms of targeted levels of ________.

Companies should state their channel objectives in terms of targeted levels of ________. A) co-op advertising B) efficiency C) customer service D)...

To increase a channel's service level, the channel must provide a greater assortment of products, more add-on services, or ________.

To increase a channel's service level, the channel must provide a greater assortment of products, more add-on services, or ________. A) lower prices B)...

Which of the following should be the first step in designing a marketing channel?

Which of the following should be the first step in designing a marketing channel? A) identifying channel objectives B) identifying what consumers...

The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, ________, and evaluating the alternatives.

The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, ________, and evaluating the alternatives. A)...

Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.

Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going...

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system? A) decreasing understanding of...

As marketing manager for Globe Imports and Exports, you want to start reaping the benefits of a multichannel distribution system. You will likely enjoy all of the following EXCEPT which one?

As marketing manager for Globe Imports and Exports, you want to start reaping the benefits of a multichannel distribution system. You will likely enjoy...

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________. A) conventional distribution channel B) corporate VMS C)...

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

Which of the following is an example of a manufacturer-sponsored retailer franchise system? A) fast-food restaurants such as McDonald's and Burger...

In a ________, two or more companies at one level join together to develop a new marketing opportunity.

In a ________, two or more companies at one level join together to develop a new marketing opportunity.  A) franchise B) horizontal marketing...

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a...

The most common type of contractual relationship in business is the ________.

The most common type of contractual relationship in business is the ________. A) franchise organization B) administered marketing system C) conventional...

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.

A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained...

Which of the following are the three major types of vertical marketing systems?

Which of the following are the three major types of vertical marketing systems? A) corporate, contractual, and chain B) contractual, corporate, and...

A corporate VMS has the advantage of controlling the entire distribution chain through ________.

A corporate VMS has the advantage of controlling the entire distribution chain through ________. A) a profit-maximizing strategic plan B) single ownership C)...

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system. A) unified B) creative C) modern D) customer-driven E) task-driven Answer:...

A channel consisting of one or more separate producers, wholesalers, or retailers that seek to maximize their own profit-even at the expense of profits for the channel as a whole-is a(n) ________.

A channel consisting of one or more separate producers, wholesalers, or retailers that seek to maximize their own profit-even at the expense of profits...

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers. A) product-related B) independent C) contract D)...

Historically, ________ have lacked the leadership to assign member roles and manage conflict.

Historically, ________ have lacked the leadership to assign member roles and manage conflict. A) corporate vertical marketing systems B) contractual...

_______ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.

_______ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the...

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.

Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing...

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n) ________ in the channel.

An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n) ________ in the channel. A) time-saving...

A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and channel goals.

A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to...

All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow.

All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________...

Which of the following is an example of a complete business-to-business channel?

Which of the following is an example of a complete business-to-business channel? A) producer to retailer to consumer B) producer to wholesaler to...

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.  A) less distance between producer...

At minimum, a marketing channel consists of a producer and a(n) ________.

At minimum, a marketing channel consists of a producer and a(n) ________. A) wholesaler B) agent C) broker D) intermediary E) customer Answer:...

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. A) depth B) complexity C) involvement D) length E)...

In a(n) ________ channel, the same member both produces and distributes a product or service.

In a(n) ________ channel, the same member both produces and distributes a product or service. A) tiered B) direct C) horizontal D) vertical E) exclusive Answer:...

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction? A) physical distribution B) promotion C)...

Which of the following is NOT a key function that intermediaries play in completing transactions?

Which of the following is NOT a key function that intermediaries play in completing transactions? A) promotion B) information C) matching D) risk...

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. A) time, need, and...

Intermediaries play an important role in matching ________.

Intermediaries play an important role in matching ________. A) dealer with customer B) supply and demand C) product to region D) manufacturer to product E)...

Producers benefit from using intermediaries because they ________.

Producers benefit from using intermediaries because they ________. A) offer greater efficiency in making goods available to target markets B) bring...

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the...

Most producers today sell their goods directly to ________.

Most producers today sell their goods directly to ________. A) final users B) final users and marketing members C) intermediaries D) warehouses E)...

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________. A)...

Another term for the supply chain that suggests a sense and responds view of the market is ________.

Another term for the supply chain that suggests a sense and responds view of the market is ________. A) supply and demand chain B) demand chain C)...

_______ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

_______ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise...

Which of the following is NOT a typical supply chain member?

Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer:...

A firm's tangible offering to the market includes product quality, design, features, and packaging.

A firm's tangible offering to the market includes product quality, design, features, and packaging. Answer: TR...

The marketing-mix component called "people" reflects all the creativity, discipline, and structure brought to marketing management.

The marketing-mix component called "people" reflects all the creativity, discipline, and structure brought to marketing management. Answer: ...

Making gifts of money, goods, or time to help nonprofit organizations, groups, or individuals is known as corporate philanthropy.

Making gifts of money, goods, or time to help nonprofit organizations, groups, or individuals is known as corporate philanthropy. Answer: TR...

Cause-related marketing involves donating a percentage of revenues to a specific cause based on the revenue occurring during the announced period of support.

Cause-related marketing involves donating a percentage of revenues to a specific cause based on the revenue occurring during the announced period of...

Adapting and conducting business practices that protect the environment and human and animal rights is specifically a part of corporate social marketing.

Adapting and conducting business practices that protect the environment and human and animal rights is specifically a part of corporate social mark...

The social responsibility marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

The social responsibility marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and...

Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer satisfaction, and product quality in the evaluation of the effectiveness of marketing activities.

Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer satisfaction, and product quality in the evaluation...

Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs.

Performance marketing requires understanding the financial and non-financial returns to business and society from marketing activities and programs...

Integrated marketing is the task of hiring, training, and motivating able employees who want to serve customers well.

Integrated marketing is the task of hiring, training, and motivating able employees who want to serve customers well. Answer: FAL...

Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers.

Proponents of holistic marketing consider internal marketing to be as important as marketing to consumers. Answer: TR...

One of the key themes of integrated marketing is that there are very few marketing activities that can effectively communicate and deliver value.

One of the key themes of integrated marketing is that there are very few marketing activities that can effectively communicate and deliver value. ...

Attracting a new customer costs far more than retaining an existing one.

Attracting a new customer costs far more than retaining an existing one. Answer: TR...

Relationship marketing aims to build mutually satisfying long-term relationships with key parties.

Relationship marketing aims to build mutually satisfying long-term relationships with key parties. Answer: TR...

The selling concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.

The selling concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth...

The marketing concept stresses on finding the right customers for the company's products.

The marketing concept stresses on finding the right customers for the company's products. Answer: FAL...

The selling concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing activities and programs.

The selling concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing...

The selling concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

The selling concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Answer: ...

The production concept is one of the newest concepts in business.

The production concept is one of the newest concepts in business. Answer: FAL...

The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences and to customize both products and messages for individual consumers.

The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences...

Companies can facilitate and speed external communication among customers by creating online and off-line "buzz" through brand advocates and user communities.

Companies can facilitate and speed external communication among customers by creating online and off-line "buzz" through brand advocates and user c...

The overabundance of information available on the Internet has made it more difficult for consumers to compare product features and prices.

The overabundance of information available on the Internet has made it more difficult for consumers to compare product features and prices. Answe...

Industry boundaries are blurring at an incredible rate as companies are recognizing that new opportunities lie at the intersection of two or more industries.

Industry boundaries are blurring at an incredible rate as companies are recognizing that new opportunities lie at the intersection of two or more i...

Regulation of industries has created greater competition and growth opportunities because the playing field has been leveled.

Regulation of industries has created greater competition and growth opportunities because the playing field has been leveled. Answer: FAL...

The task environment of a firm consists of demographic, economic, natural, and technological environments, as well as the political-legal system and the social-cultural arena.

The task environment of a firm consists of demographic, economic, natural, and technological environments, as well as the political-legal system and...

A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver the physical product or service(s) to the buyer or user.

A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver the physical product or service(s) to...

The customer value triad consists of a combination of quality, durability, and price.

The customer value triad consists of a combination of quality, durability, and price. Answer: FAL...

Contrary to popular belief, marketers do not create needs.

Contrary to popular belief, marketers do not create needs. Answer: TR...

Demands are wants for specific products backed by an ability to pay.

Demands are wants for specific products backed by an ability to pay. Answer: TR...

Wants are basic human requirements, such as food and shelter.

Wants are basic human requirements, such as food and shelter. Answer: FAL...

Shops and stores have a physical existence and as such are examples of marketspace.

Shops and stores have a physical existence and as such are examples of marketspace. Answer: FAL...

Companies selling their goods to nonprofit organizations often charge a premium over their normal prices because these organizations are largely indifferent to price.

Companies selling their goods to nonprofit organizations often charge a premium over their normal prices because these organizations are largely indifferent...

Advertising is the most important element in business marketing.

Advertising is the most important element in business marketing. Answer: FAL...

When consumers share a strong need that cannot be satisfied by an existing product, they are exhibiting latent demand.

When consumers share a strong need that cannot be satisfied by an existing product, they are exhibiting latent demand. Answer: TR...

Unwholesome demand occurs when consumers' purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.

Unwholesome demand occurs when consumers' purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis. Answer: FAL...

"Friends Don't Let Friends Drive Drunk," is an example of marketing information to an interested audience.

"Friends Don't Let Friends Drive Drunk," is an example of marketing information to an interested audience. Answer: FAL...

Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds).

Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds). Answer: FAL...

Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies.

Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public...

The U.S. economy today consists of a 70-30 services-to-goods mix.

The U.S. economy today consists of a 70-30 services-to-goods mix. Answer: TR...

Services constitute the bulk of most countries' production and marketing efforts.

Services constitute the bulk of most countries' production and marketing efforts. Answer: FAL...

A short definition of marketing is "meeting needs profitably."

A short definition of marketing is "meeting needs profitably." Answer: TR...

A marketer's only concern is how best to create demand for a new product produced by his company. Improving product design is not his responsibility.

A marketer's only concern is how best to create demand for a new product produced by his company. Improving product design is not his responsibilit...

______ activities include those the company undertakes to make the product accessible and available to target customers.

______ activities include those the company undertakes to make the product accessible and available to target customers.  A) Line extension B)...

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

At the heart of any marketing program is the firm's ________, its tangible offering to the market. A) strategy B) product C) brand D) value E) people Answer: BAt...