Which of the following is true of the Privacy Promise launched by the Direct Marketing Association?
A) It forbids all DMA members from spending excessively on digital advertising.
B) It requires all DMA members to notify customers when any personal information is sold to others.
C) It recommends that DMA members help each other by sharing customer psychographic data.
D) It forbids DMA members from sending e-mail, mail, or phone offers to any customer.
E) It encourages DMA members to create more digital content that is tailored for children under age
Answer: B) It requires all DMA members to notify customers when any personal information is sold to others.