Archive for December 2019

What is an example of out-of-home media?

What is an example of out-of-home media?



A. An infomercial broadcast on a national television network

B. An eye-appealing card placed in a mailbox

C. A calendar imprinted with a company's name

D. An electrical sign located in a high-traffic area


Answer: D

How have technological advancements enhanced a small business's ability to promote its products?

How have technological advancements enhanced a small business's ability to promote its products?


A. Most companies need fewer channels to coordinate and carry out promotional activities.

B. Small companies now have more money to spend on promotional activities.

C. Less time and creativity are required to develop effective promotional campaigns.

D. Information can be communicated by more venues, and messages can be customized.


Answer: D

How does promotion benefit customers?

How does promotion benefit customers?




A. Causes them to postpone making buying decisions

B. Enables them to identify their buying decisions

C. Helps them to select appropriate products

D. Requires them to spend more on products


Answer: C

Which of the following situations most accurately depicts a promotional ethical issue in relation to children:

Which of the following situations most accurately depicts a promotional ethical issue in relation to children:


A. A television commercial portrays preschool-age children eating breakfast.

B. A print ad in a national teen magazine shows a girl modeling fashionable outerwear.

C. A radio spot announces an upcoming concert for preteens during the morning time slot.

D. A newscast teaser televises graphic film clips of a war zone during prime-time viewing.


Answer: D

What is an example of advertisement stereotyping ?

What is an example of advertisement stereotyping ?


A. A television commercial depicts a woman mopping the kitchen with a new floor cleaner.

B. A print ad shows a middle-aged male pouring orange juice for his children.

C. A magazine ad campaign presents a variety of people who encourage others to drink milk.

D. A well-known athlete records a PSA that emphasizes the importance of continuing education.


Answer: A

What is an objective of institutional advertising?

What is an objective of institutional advertising?



A. To support personal selling activities

B. To demonstrate the organization's role in community affairs

C. To introduce new goods or services

D. To create customer interest in the company's goods or services.


Answer: B

Which advertising message reinforces the concept of materialism?

Which advertising message reinforces the concept of materialism?



A. We make this product by hand and use organic materials.

B. The government rates our product higher than our competitor's product.

C. You can increase your social status by purchasing this product.

D. For more information about our line of products, visit our website.


Answer: C

Why are there specific guidelines for advertising to children?

Why are there specific guidelines for advertising to children?


A. Research indicated that juvenile offenders watched more advertising on television than the average child.

B. Children are impressionable, and the wrong kinds of advertising can affect their development.

C. Parents mounted a campaign against advertisers because their children demanded products they saw

advertised.

D. Children revealed, in focus groups, that while they like watching ads, it doesn't make them behave

differently.


Answer: B

In a Neutrogena moisturizer with superior sun protection ad, a dermatologist's report stated, "A year of incidental sun equals baking for a week at the beach!" This is an example of a(n) _____ execution.

In a Neutrogena moisturizer with superior sun protection ad, a dermatologist's report stated, "A year of incidental sun equals baking for a week at the beach!" This is an example of a(n) _____ execution.



A. dramatization
B. slice-of-life
C. technical evidence
D. testimonial
E. animation


Answer: C

The ad for TDA meritrade investment company opens with the statement, "You can't plan for tomorrow if you don't know where your money is today" and continues with a lot of information about investment and its benefits. This indicates that the ad is an example of _____ advertising.

The ad for TDA meritrade investment company opens with the statement, "You can't plan for tomorrow if you don't know where your money is today" and continues with a lot of information about investment and its benefits. This indicates that the ad is an example of _____ advertising.



A. straight-sell
B. transformational
C. testimonial
D. teaser
E. refutational


Answer: A

The argument by famous advertising copywriter David Ogilvy that "what you say in advertising is more important than how you say it" suggests that:

The argument by famous advertising copywriter David Ogilvy that "what you say in advertising is more important than how you say it" suggests that:



A. advertising appeal is more important than the way it is executed.
B. advertising execution is more important than the appeal.
C. advertising appeals and executions are equally important.
D. advertising execution is more important than message content.
E. the product is more important than the creative appeal.


Answer: A

Which of the following statements is true about the use of teaser advertising?

Which of the following statements is true about the use of teaser advertising?



A. They cannot be used to draw attention to and generate publicity for an upcoming advertising
campaign.
B. They do not work well because consumers really do not pay much attention to advertising.
C. They can be effective but marketers must be careful not to use them too long.
D. They usually offend consumers.
E. They have the objective of building brand awareness by keeping the brand name in front of the
customers.


Answer: C

Taco Bell launched the advertising campaign for its Double Decker taco by running anonymous full- page ads featuring basketball stars issuing vague challenges to one another. This is an example of _____ advertising.

Taco Bell launched the advertising campaign for its Double Decker taco by running anonymous full- page ads featuring basketball stars issuing vague challenges to one another. This is an example of _____ advertising.



A. reminder
B. teaser
C. transformational
D. favorable price appeal
E. news appeal


Answer: B

Ads for Oneida flatware are frequent, show a piece of Oneida flatware, the headline, "ONEIDA," and the slogan "Your table is ready" in small print. This type of ad is intended as _____ advertising.

Ads for Oneida flatware are frequent, show a piece of Oneida flatware, the headline, "ONEIDA," and the slogan "Your table is ready" in small print. This type of ad is intended as _____ advertising.



A. transformational
B. reminder
C. rational
D. emotional integration
E. favorable price


Answer: B

Well-known brands and market leaders often run ads that do not use any specific types of appeals but rather focus primarily on keeping their brand name in front of consumers. This type of advertising is known as _____ advertising.

Well-known brands and market leaders often run ads that do not use any specific types of appeals but rather focus primarily on keeping their brand name in front of consumers. This type of advertising is known as _____ advertising.



A. teaser
B. reminder
C. repetitive
D. popularity
E. brandstanding


Answer: B

According to McCann-Erickson's concept of emotional bonding, the strongest relationship that develops between a brand and a consumer is based on:

According to McCann-Erickson's concept of emotional bonding, the strongest relationship that develops between a brand and a consumer is based on:



A. product benefits.
B. brand personality.
C. feelings or emotional attachments to the brand.
D. rational motives.
E. competitive advantage over similar products in the market.


Answer: C

According to McCann-Erickson's concept of emotional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the:

According to McCann-Erickson's concept of emotional bonding, the most basic relationship a consumer has with a brand is how he or she thinks about the:



A. emotional ties he or she has with the product and/or brand.
B. brand personality.
C. product benefits.
D. self-actualization motives for purchasing.
E. self-esteem motives that will be affected by the purchase.


Answer: C

The proprietary research technique developed by the McCann-Erickson Worldwide agency that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as:

The proprietary research technique developed by the McCann-Erickson Worldwide agency that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as:



A. focus group research.
B. transformational research.
C. emotional bonding.
D. psychographics.
E. ethnographics.


Answer: C

Rational and emotional advertising appeals:

Rational and emotional advertising appeals:



A.represent two distinctive approaches which should never be combined because they divide the focus of
consumers' attention.
B. are essentially the same.
C. can be combined since consumers' purchase decisions are often made on the basis of rational and
emotional motives.
D. are used together only for low-involvement products.
E. can be combined only for products and not for services.


Answer: C

The Oscar Mayer ad touched the child in all of us when it showed Andy on the pier singing the "My bologna has a first name" jingle. This example of _____ advertising won America's heart and stomach.

The Oscar Mayer ad touched the child in all of us when it showed Andy on the pier singing the "My bologna has a first name" jingle. This example of _____ advertising won America's heart and stomach.



A. competitive advantage
B. refutational
C. transformational
D. transactional
E. rational


Answer: C

Transformation advertising can differentiate a product or service by:

Transformation advertising can differentiate a product or service by:



A. convincing a consumer of the superior performance of a brand.
B. making the consumption experience more meaningful, exciting and enjoyable.
C. making a consumption experience last longer.
D. showing performance superiority of one brand over another.
E. proving brand superiority.


Answer: B

An advertisement for the State of Alabama shows a family with two teens arriving in the state alienated from each other. The fun they experience in the state brings the family back together again. The commercial ends with all four running down the beach holding hands. This ad uses _____ for its appeal.

An advertisement for the State of Alabama shows a family with two teens arriving in the state alienated from each other. The fun they experience in the state brings the family back together again. The commercial ends with all four running down the beach holding hands. This ad uses _____ for its appeal.



A. informational integration
B. rational integration
C. mood transfer
D. emotional integration
E. outcome integration


Answer: D

Advertising appeals that portray people in an advertisement as experiencing an arousing, upbeat and/or exciting benefit or outcome from using a product or service are relying on:

Advertising appeals that portray people in an advertisement as experiencing an arousing, upbeat and/or exciting benefit or outcome from using a product or service are relying on:



A. informational integration.
B. rational integration.
C. mood transfer.
D. emotional integration.
E. outcome integration.


Answer: D

Advertisers create emotional advertising appeals by using:

Advertisers create emotional advertising appeals by using:



A. comparative advertisements.
B. feature appeals.
C. transformational advertising.
D. news appeals.
E. popularity appeals.


Answer: C

Which of the following statements provides a reason for why marketers use emotional appeals?

Which of the following statements provides a reason for why marketers use emotional appeals?



A. The favorable feeling created by the appeal may transfer to the brand.
B. Emotional appeals focus on the consumer's practical, functional, or utilitarian need for the product or service.
C. Emotional appeals tend to be informative, and advertisers using them generally attempt to convince consumers that their product or service has a particular attribute(s) or provides a specific benefit that
satisfies their needs.
D. Emotional appeals persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.
E. Emotional appeals are easy to execute and cost less than rational appeals due to lack of creativity.


Answer: A

Intuit, a computer software company, runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred brand of financial software. This is an example of a(n):

Intuit, a computer software company, runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred brand of financial software. This is an example of a(n):



A. emotional appeal.
B. teaser appeal.
C. product popularity appeal.
D. transformational appeal.
E. favorable price appeal.


Answer: C

The Glad trash bag campaign, which used the slogan "Don't get mad. Get Glad," tells the reader that Glad trash bags are twice as thick as the leading volume bag. Glad uses a(n) _____ appeal.

The Glad trash bag campaign, which used the slogan "Don't get mad. Get Glad," tells the reader that Glad trash bags are twice as thick as the leading volume bag. Glad uses a(n) _____ appeal.



A. emotional
B. competitive advantage
C. fear
D. favorable price
E. transformational


Answer: B

Aleve ran a series of ads showing everyday people having to deal with minor arthritic pains. In each instance, the individual was pleased to learn that two Aleve were just as effective as taking eight of his or her old pain reliever. This ad campaign is using a(n) _____ appeal.

Aleve ran a series of ads showing everyday people having to deal with minor arthritic pains. In each instance, the individual was pleased to learn that two Aleve were just as effective as taking eight of his or her old pain reliever. This ad campaign is using a(n) _____ appeal.



A. emotional
B. competitive advantage
C. fear
D. favorable price
E. transformational


Answer: B

A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier to use for novices. The computer manufacturer will probably use _____ appeal to announce the breakthrough.

A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier to use for novices. The computer manufacturer will probably use _____ appeal to announce the breakthrough.



A. favorable price
B. emotional
C. news
D. popularity
E. transformational


Answer: C

Which of the following statements is true about feature appeals?

Which of the following statements is true about feature appeals?



A.They tend to be very informative and present a number of attributes that can be used as the basis for a
rational purchase decision.
B. They are never used for technical and high-involvement products.
C. They can be used for advertising a product but not a service.
D. They never focus on attributes or benefits that are important to consumers.
E They stress upon the popularity of a product or service by pointing out the number of consumers who . use the brand and the number who have switched to it.


Answer: A

Which of the following statements is true about informational/rational advertising appeals?

Which of the following statements is true about informational/rational advertising appeals?



A. The particular features, benefits, or attributes that serve as the basis for these appeals are constant
across product categories.
B. These types of appeals work well for products but not for services.
C. The particular features, benefits, or attributes that serve as the basis for these appeals vary from one . product or service category to another as well as by market segment.
D. The particular features, benefits, or attributes that serve as a basis for these appeals generally do not
vary by market segment.
E. Informational/rational ads create feelings, images, beliefs, and meanings about the product or service.


Answer: C

An ad for Enbrel, a prescription medicine for people who have rheumatoid arthritis, tells the reader that this drug has proven to work for people who have had little or no pain relief from other drugs. The factual, news like nature of the ad indicates that it is using a(n) _____ appeal.

An ad for Enbrel, a prescription medicine for people who have rheumatoid arthritis, tells the reader that this drug has proven to work for people who have had little or no pain relief from other drugs. The factual, news like nature of the ad indicates that it is using a(n) _____ appeal.



A. rational
B. product popularity
C. emotional
D. fear
E. refutational


Answer: A

A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling. The way this approach is turned into an advertising message is the ____.

A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling. The way this approach is turned into an advertising message is the ____.



A. advertising appeal; advertising campaign
B. creative execution style; advertising appeal
C. creative execution style; advertising campaign
D. advertising appeal; creative execution style
E. brand image; positioning


Answer: D

The agency that developed the 'Jack-in-the-Box' fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years, thereby creating a(n):

The agency that developed the 'Jack-in-the-Box' fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years, thereby creating a(n):



A. advertising appeal.
B. creative plan.
C. marketing plan.
D. sales approach.
E. sales presentation.


Answer: A

In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:

In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:



A) discrimination.
B) domination.
C) globaphobia.
D) management myopia.
E) economic crisis.


Answer: C) globaphobia.

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing. These restraining forces may include all of the following except:

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing. These restraining forces may include all of the following except:




A) management myopia.
B) national controls.
C) opposition to globalization.
D) newcomers from emerging markets.
E) organizational culture.


Answer: D) newcomers from emerging markets.

H.F. Iskander, general manager of Chevron's Kuwait office stated "Chevron is pumping oil in different locations all over the world ... there isn't a rock we haven't drilled through. We centralize all that knowledge at our headquarters, analyze it, sort it out, and that enables us to solve any oil-drilling problem anywhere." From the global marketing point of view this is an example of a global company:

H.F. Iskander, general manager of Chevron's Kuwait office stated "Chevron is pumping oil in different locations all over the world ... there isn't a rock we haven't drilled through. We centralize all that knowledge at our headquarters, analyze it, sort it out, and that enables us to solve any oil-drilling problem anywhere." From the global marketing point of view this is an example of a global company:



A) that is hungry to exploit natural resources.
B) that is trying to be first to explore oil.
C) that it is trying to solve world problems.
D) that gains leverage through experience transfers.
E) that it does not have easy access to information.


Answer: D) that gains leverage through experience transfers.

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:



A) there is little demand for their products in home countries.
B) their research centers are located overseas.
C) no single market is large enough to recover costs incurred in research.
D) there is more demand overseas for their products.
E) technology is not available in home countries.


Answer: C) no single market is large enough to recover costs incurred in research.

Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:

Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:



A) sales outside the home country to total sales.
B) assets outside the home country to total assets.
C) employees outside the home country to total employees.
D) headquartered in a relatively small home country market.
E) all of the above


Answer: E) all of the above

Transnational companies, such as Toyota and Honda, have characteristic features that include:

Transnational companies, such as Toyota and Honda, have characteristic features that include:



A) being in both global markets and utilizes global supply chains.
B) characterized by a mind-set of being "stateless."
C) using both localized and standardized elements in marketing programs.
D) decisions made on the basis of ongoing research.
E) all of the above


Answer: E) all of the above

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:

Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:



A) ethnocentric orientation.
B) polycentric orientation.
C) regiocentric orientation.
D) geocentric orientation.
E) transnational orientation.


Answer: B) polycentric orientation.

The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:

The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:



A) geocentric orientation.
B) regiocentric orientation.
C) polycentric orientation.
D) ethnocentric orientation.
E) poor globalization orientation.


Answer: D) ethnocentric orientation.

As of 2007 Gap operated 2,692 stores in the United States and more than 450 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:

As of 2007 Gap operated 2,692 stores in the United States and more than 450 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:



A) industry conditions.
B) sources of competitive advantage.
C) the condition of the apparel market worldwide.
D) demand in Japan for U.S. style garments.
E) all of the above


Answer: E) all of the above

Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?

Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?



A) McDonald's standardizes some product elements and adapts others.
B) McDonald's standardizes some place elements and adapts others.
C) McDonald's standardizes some promotion elements and adapts others.
D) McDonald's standardizes some price elements and adapts others.
E) all of the above


Answer: E) all of the above

McDonald's serves McAloo Tikki Burger in India; McRice Burger in Malaysia; McOZ Burger in Australia; Kiwi Burger in New Zealand; and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:

McDonald's serves McAloo Tikki Burger in India; McRice Burger in Malaysia; McOZ Burger in Australia; Kiwi Burger in New Zealand; and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:



A) a combination of global and local marketing mix elements.
B) a reflection of failure of US menu items in those countries.
C) a deviation from successful marketing practices.
D) a replacement of standard menu names with fancy names.
E) a selection of menu items that can be sold eventually in U.S. markets.


Answer: A) a combination of global and local marketing mix elements.

Examples of companies that have successfully pursued global marketing by creating strong global brands include:

Examples of companies that have successfully pursued global marketing by creating strong global brands include:



A) Italy's Benetton using a sophisticated distribution system.
B) Marlboro identifying the brand name with a cowboy.
C) Gillette using the same packaging for Mach3 razor worldwide.
D) A and C
E) all of the above


Answer: E) all of the above

A company that engages in global marketing:

A company that engages in global marketing:



A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets.
B) customizes special products for each world country or region.
C) creates both standardized and localized products.
D) nurtures an ethnocentric management orientation.
E) uses localized products only.


Answer: C) creates both standardized and localized products.

Coca-Cola achieved success in Japanese market primarily by:

Coca-Cola achieved success in Japanese market primarily by:



A) standardization of marketing mix elements.
B) global localization.
C) vending machine operations.
D) selecting market mix options.
E) homogenization.


Answer: B) global localization.

Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?

Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?




A) Levitt urged companies to adopt products on a country-by-country basis.
B) There was universal agreement about his thesis that the world is becoming homogeneous.
C) Levitt urged companies to develop standardized products that could be marketed worldwide with little adaptation.
D) Levitt warned of the coming backlash against globalization.
E) Levitt did not recommend developing standardized products.


Answer: C) Levitt urged companies to develop standardized products that could be marketed worldwide with little adaptation.

A firm's global marketing strategy addresses which of the following issues?

A firm's global marketing strategy addresses which of the following issues?



A) standardization versus adaptation of the marketing mix
B) global market participation
C) coordination of marketing activities
D) integration of competitive moves
E) all of the above


Answer: E) all of the above

PepsiCo divested its restaurant divisions. A new company, YUM! Brands, is comprised of Taco Bell, Pizza Hut, and KFC. By spinning off the restaurants, PepsiCo management will be able to concentrate its attention on the beverage and snack foods industries. PepsiCo's actions illustrate the concept of:

PepsiCo divested its restaurant divisions. A new company, YUM! Brands, is comprised of Taco Bell, Pizza Hut, and KFC. By spinning off the restaurants, PepsiCo management will be able to concentrate its attention on the beverage and snack foods industries. PepsiCo's actions illustrate the concept of:



A) leverage.
B) standardized global marketing.
C) ethnocentric orientation.
D) focus.
E) myopia.


Answer: D) focus

The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?



A) customer value
B) competitive advantage
C) focus on specific food and beverages
D) myopia
E) policy of dealing only with Swiss businesses


Answer: C)focus on specific food and beverages

A German-made Montblanc fountain pen retailing for $250 in the U.S. is a luxury good that represents an exception to which general principle?

A German-made Montblanc fountain pen retailing for $250 in the U.S. is a luxury good that represents an exception to which general principle?



A) The smaller the denominator in the value equation, the higher the overall value created.
B) Japanese companies exploited economies of scale to become world-class competitors.
C) The world is becoming more homogeneous.
D) Higher product development costs are a driving force behind globalization.
E) Luxury goods are taxed at a higher rate.


Answer: A)The smaller the denominator in the value equation, the higher the overall value created.

A fundamental difference between regular marketing and global marketing is:

A fundamental difference between regular marketing and global marketing is:



A) the lack of marketing mix.
B) the scope of activities.
C) the lack of strategic planning.
D) the focus on resources.
E) the lack of communication.


Answer: B)the scope of activities.

A Russian businessperson flying from Moscow to the U.S. with a layover in Frankfurt discovers, at the last minute, that she must have a visa to enter Germany. The reason: EU regulations. Accordingly, she reroutes her connection to another major airport in a non-EU country where no visa is required for her to enter the country. What city should she connect through?

A Russian businessperson flying from Moscow to the U.S. with a layover in Frankfurt discovers, at the last minute, that she must have a visa to enter Germany. The reason: EU regulations. Accordingly, she reroutes her connection to another major airport in a non-EU country where no visa is required for her to enter the country. What city should she connect through?



A) Barcelona
B) Paris
C) Amsterdam
D) Zurich
E) London


Answer: D) Zurich

Which of the following is true of the arbitration framework created by the New York Convention?

Which of the following is true of the arbitration framework created by the New York Convention?



A) Signatory countries can require parties to an arbitration agreement to actually use arbitration
B) Signatory countries recognize and can enforce arbitration judgments.
C) There are limited grounds for appealing arbitration decisions.
D) The grounds that are recognized are different than the typical appeals that are permitted in a court of law.
E) all of the above


Answer: E) all of the above

The United States has more lawyers than any other country in the world and is arguably the most litigious nation on earth. This is a reflection of:

The United States has more lawyers than any other country in the world and is arguably the most litigious nation on earth. This is a reflection of:



A) the lack of class action lawsuits.
B) the low-context nature of the American culture.
C) the lack of spirit of confrontational competitiveness.
D) the fact that lawyers cannot undertake cases on contingency fee basis.
E) the fact that conflicts arise more in the United States.


Answer: B) the low-context nature of the American culture.

A proposed alliance between British Airways and American Airlines would be subject to review by antitrust regulators from which of the following?

A proposed alliance between British Airways and American Airlines would be subject to review by antitrust regulators from which of the following?



A) the European Union only
B) the United States only
C) both the European Union and the United States antitrust
D) Great Britain and the United States only
E) the European Court of Justice only


Answer: C) both the European Union and the United States antitrust

OPEC can be considered as a 'cartel' which is a group of separate companies that collectively:

OPEC can be considered as a 'cartel' which is a group of separate companies that collectively:



A) set prices, control output, or take other actions to maximize profits.
B) dictates how other countries should used their products.
C) produces more products in order to beat the competition.
D) conducts activities that are considered illegal in United States.
E) works on forming a union against management of other companies.


Answer: A) set prices, control output, or take other actions to maximize profits.

As part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules. Normally, such behavior would be considered harmful to competition, but the U.S. government has granted the two airlines special exemptions from laws concerning:

As part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules. Normally, such behavior would be considered harmful to competition, but the U.S. government has granted the two airlines special exemptions from laws concerning:



A) intellectual property.
B) antitrust.
C) jurisdiction.
D) licensing.
E) arbitration.


Answer: B) antitrust.

The U.S. Justice Department objected to a recent patent license agreement between S.C. Johnson & Sons and Bayer AG. The antitrust unit at the Justice department objected to:

The U.S. Justice Department objected to a recent patent license agreement between S.C. Johnson & Sons and Bayer AG. The antitrust unit at the Justice department objected to:



A) the duration of the license.
B) the amount of royalties Johnson agreed to pay.
C) Bayer's attempts to circumvent FDA policies.
D) the exclusive nature of the license agreement.
E) the hostile arrangement between Bayer and Johnson.


Answer: D) the exclusive nature of the license agreement.

Which of the following best describes the legal basis for protection of trade secrets, patents, and copyrights in the United States?

Which of the following best describes the legal basis for protection of trade secrets, patents, and copyrights in the United States?



A) Trade secrets, patents, and copyrights are protected by federal statutes.
B) Trade secrets, patents, and copyrights are protected by state law.
C) Trade secrets are protected by state law, while patents and copyrights are protected by federal statutes.
D) Trade secrets are protected by federal statutes, while patents and copyrights are protected by state law.
E) Trade secrets, patents, and copyrights are not protected by any laws.


Answer: C) Trade secrets are protected by state law, while patents and copyrights are protected by federal statutes.

A proposed merger between two Swiss-based global pharmaceutical companies, Ciba-Geigy AG and Sandoz AG, would be subject to review by regulators from which of the following?

A proposed merger between two Swiss-based global pharmaceutical companies, Ciba-Geigy AG and Sandoz AG, would be subject to review by regulators from which of the following?



A) European Commission antitrust
B) UN Conference on International Trade Law
C) International Chamber of Commerce
D) International Court of Justice
E) none of the above


Answer: A) European Commission antitrust

Nippon Paper Industries was found guilty in a U.S. court of conspiring with other Japanese companies to raise fax paper prices in the United States. The Japanese government denounced the U.S. indictment of Nippon Paper as a violation of international law and nation's sovereignty. This shows the importance of ________ issues in global marketing:

Nippon Paper Industries was found guilty in a U.S. court of conspiring with other Japanese companies to raise fax paper prices in the United States. The Japanese government denounced the U.S. indictment of Nippon Paper as a violation of international law and nation's sovereignty. This shows the importance of ________ issues in global marketing:



A) expropriation
B) bribery
C) intellectual property
D) licensing
E) antitrust


Answer: E) antitrust

Which of the following actions were approved both by the Antitrust Review in the EU as well as in the United States?

Which of the following actions were approved both by the Antitrust Review in the EU as well as in the United States?



A) acquisition of Honeywell (U.S.) by GE (U.S.)
B) joint venture between music businesses of EMI group (Great Britain) and Time Warner (U.S.)
C) merger of Sony Music (Japan) and BMG (Germany)
D) merger of WorldCom (U.S.) and MCI (U.S.)
E) British Airways (U.K.) and American Airlines (U.S.)


Answer: C) merger of Sony Music (Japan) and BMG (Germany)

Which of the following is true about revised U.S. patent laws?

Which of the following is true about revised U.S. patent laws?



A) Patents are valid for 17 years after the patent is granted.
B) Patents are valid for 17 years after the patent is filed.
C) Patents are valid for 20 years after the patent is granted.
D) Patents are valid for 20 years after the filing date of the application.
E) Patents are valid as long as the product is manufactured.


Answer: D) Patents are valid for 20 years after the filing date of the application.

In order to fight piracy in China, Budweiser Beer's approach includes:

In order to fight piracy in China, Budweiser Beer's approach includes:



A) printing labels in Chinese.
B) changing color of beer cans.
C) beer cans in China have fluted edges.
D) printing labels both in Chinese and English.
E) making beer very cheap in price in China.


Answer: C) beer cans in China have fluted edges.

Which of the following is true about protection of computer software?

Which of the following is true about protection of computer software?



A) Copyright laws protect both the actual code and the idea embodied in the code.
B) Patent laws protect both the actual code and the idea embodied in the code.
C) Patent laws protect the actual code, while copyright laws protect the idea.
D) Copyright laws protect the actual code, while patent laws protect the idea.
E) License protects both the actual code and the idea embodied in the code.


Answer: D) Copyright laws protect the actual code, while patent laws protect the idea.

Which of the following statements is correct?

Which of the following statements is correct?



A) The Paris Convention protects patents, the Berne Convention protects copyrights.
B) The Paris Convention protects copyrights, the Berne Convention protects patents.
C) The Berne Convention and Paris Convention are different names for the same thing.
D) Neither the Berne Convention nor the Paris Convention is concerned with intellectual property.
E) The International Union for the Protection of Literary and Artistic Property is different from the Berne Convention.


Answer: A) The Paris Convention protects patents, the Berne Convention protects copyrights.

Which of the following would constitute a copyright violation?

Which of the following would constitute a copyright violation?



A) manufacturing and selling illegal videocassette copies of "Spiderman 2"
B) manufacturing and selling illegal copies of Levi "501" jeans
C) printing and selling illegally copies of Harry Potter books
D) A, B, and C are copyright violations
E) A and B are copyright violations


Answer: D) A, B, and C are copyright violations

In many parts of the world, sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated?

In many parts of the world, sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated?



A) patent
B) copyright
C) trademark
D) trade secrets
E) down loading


Answer: B) copyright

In many developing countries, manufacturers "knock off" clothing by Calvin Klein, Tommy Hilfiger, and other designers. The unauthorized goods bear the designer's name, but are often of inferior quality and sell for lower prices than the real thing. What form of intellectual property has been wrongly appropriated?

In many developing countries, manufacturers "knock off" clothing by Calvin Klein, Tommy Hilfiger, and other designers. The unauthorized goods bear the designer's name, but are often of inferior quality and sell for lower prices than the real thing. What form of intellectual property has been wrongly appropriated?



A) patent
B) copyright
C) trademark
D) trade secrets
E) trade dress


Answer: C) trademark

Engineers at a company in a developing country study an American computer chip design, copy it, and produce identical chips that are then sold to local computer makers. What form of intellectual property has been wrongly appropriated?

Engineers at a company in a developing country study an American computer chip design, copy it, and produce identical chips that are then sold to local computer makers. What form of intellectual property has been wrongly appropriated?



A) patent
B) copyright
C) trademark
D) trade secrets
E) technological


Answer: A) patent

In 2005, representatives from several wine regions in the United States and the EU signed a Joint Declaration to Protect Wine Place & Origin. In addition, a Wine Accord signed by the United States and EU bans the:

In 2005, representatives from several wine regions in the United States and the EU signed a Joint Declaration to Protect Wine Place & Origin. In addition, a Wine Accord signed by the United States and EU bans the:



A) use of alcohol in public places.
B) purchase of wine from country of origin.
C) misuse of 16 place names by marketers of wine products that do not originate in those places.
D) misuse of labels which does not include the origin of ingredients.
E) use of word "champagne" on wine made in the United States.


Answer: C) misuse of 16 place names by marketers of wine products that do not originate in those places.

In a recent case, Revlon sued United Overseas Limited (UOL) in U.S. District Court for the Southern District of New York for breach of contract. UOL countered by asking the court to dismiss the claim since they are not operating in that area. Revlon cited the presence of a UOL sign above the entrance to the offices of a New York company in which UOL had a 50 percent ownership. The court dismissed UOL's claim. This is an issue related with:

In a recent case, Revlon sued United Overseas Limited (UOL) in U.S. District Court for the Southern District of New York for breach of contract. UOL countered by asking the court to dismiss the claim since they are not operating in that area. Revlon cited the presence of a UOL sign above the entrance to the offices of a New York company in which UOL had a 50 percent ownership. The court dismissed UOL's claim. This is an issue related with:



A) jurisdiction.
B) antitrust.
C) dilution of equity.
D) bribery and corruption.
E) intellectual property.


Answer: A) jurisdiction.

Islamic law is a comprehensive code based in part on:

Islamic law is a comprehensive code based in part on:



A) Anglo-Saxon common law.
B) Roman law and the Napoleonic Code.
C) the Uniform Commercial Code.
D) the Koran.
E) the French civil Code.


Answer: D) the Koran.

What type of international disputes would be taken before the International Court of Justice?

What type of international disputes would be taken before the International Court of Justice?



A) disputes between two nations
B) disputes between two companies
C) disputes between a company and a nation
D) disputes between a citizen of one country and a company from a different country
E) disputes between profit and non-profit organizations


Answer: A) disputes between two nations

After Fidel Castro took power in Cuba in 1959, his government seized control of American property without paying compensation. Coca-Cola, DuPont, Texaco, and dozens of other American companies have filed claims against Cuba seeking financial settlements. Which of the following terms most specifically describes the action Castro took against these companies?

After Fidel Castro took power in Cuba in 1959, his government seized control of American property without paying compensation. Coca-Cola, DuPont, Texaco, and dozens of other American companies have filed claims against Cuba seeking financial settlements. Which of the following terms most specifically describes the action Castro took against these companies?



A) nationalization
B) confiscation
C) expropriation
D) internationalization
E) deportation


Answer: B) confiscation

What does value added taxes (VAT) encourage in countries such as China?

What does value added taxes (VAT) encourage in countries such as China?



A) They make trademarks and copyrights more valuable.
B) They result in cross-border shopping and smuggling.
C) They make it harder to bribe officials.
D) They protect companies from antitrust scrutiny.
E) Global companies refrain from offering bribes.


Answer: B) They result in cross-border shopping and smuggling.

Part of the functions offered by OPIC include:

Part of the functions offered by OPIC include:



A) distribution of oil to different countries of the world.
B) providing various types of political risk insurance to U.S. companies.
C) providing subsidies to large corporations.
D) collecting tax revenues to help social services.
E) collecting import duties from foreign companies.


Answer: B) providing various types of political risk insurance to U.S. companies.

What is an example of publicity?

What is an example of publicity?




A. Company news release

B. Direct mail

C. Billboard

D. Company television commercial


Answer: A

Which statement is true about regulating international promotional activities?

Which statement is true about regulating international promotional activities?



A. Most countries have a system of checks and balances to verify that promotion regulations are fair.

B. Businesses must submit all promotional materials to the International Ad Coalition for approval.

C. Governments bear the sole responsibility of monitoring promotional materials and regulations.

D. A business must understand that the laws governing promotional activities vary by country.


Answer: D

Which of the following is NOT an example of moral hazard in business?

Which of the following is NOT an example of moral hazard in business?



(a) A bank buys risky mortgage securities because they believe the government will provide a bail-out if the investment performs badly.
(b) A firm uses venture capital to speculate in the commodity futures market.
(c) A firm does not hire adequate security protection for its warehouse after it pays for insurance on the property.
(d) Firms with the large debt problems are more likely to apply for bank loans than financially stable firms.


Answer: d

Moral hazard may arise in lending when small firms borrow funds from banks for one project (e.g., buy new machinery for a factory) and actually use the funds in other ways (e.g., buy the manager a new corporate jet). What is the source of the asymmetric information problem in this case?

Moral hazard may arise in lending when small firms borrow funds from banks for one project (e.g., buy new machinery for a factory) and actually use the funds in other ways (e.g., buy the manager a new corporate jet). What is the source of the asymmetric information problem in this case?



(a) The bank has more information about the true cost of the corporate jet than the firm.
(b) The bank has more information about the opportunity cost of the loaned funds.
(c) The firm has more information about the actual use of the funds than the bank.
(d) The firm has more information about the interest rate on the loan than the bank.



Answer: c

In insurance markets, moral hazard creates economic inefficiency because:

In insurance markets, moral hazard creates economic inefficiency because:



(a) insurance companies are price setters rather than price takers.
(b) insurance products are not homogenous goods.
(c) there are many buyers but only a few sellers.
(d) insured individuals do not correctly perceive the costs or benefits of their actions.


Answer: d

Which of the following is TRUE about producers' willingness to offer warranties on products?

Which of the following is TRUE about producers' willingness to offer warranties on products?



(a) Producers are equally likely to offer warranties on high-quality and low-quality goods.
(b) Producers are more likely to offer warranties on low-quality goods, because without the signal that the warranty provides, the low-quality good wouldn't sell.
(c) Producers are more likely to offer warranties on high-quality goods, because the expected cost of repairs is lower for those goods.


Answer: c

Because the presence of a warranty for a good is a signal that the good is of high quality,

Because the presence of a warranty for a good is a signal that the good is of high quality,



(a) consumers are willing and able to pay more for a good that carries a warranty.
(b) consumers are willing to buy goods if and only if the goods come with warranties.
(c) producers do not need to charge extra for warranties.
(d) producers must make warranties available on all goods.


Answer: a

If grades are to be a successful signal to potential employers of a student's qualities, then higher grades must be

If grades are to be a successful signal to potential employers of a student's qualities, then higher grades must be



(a) easier for high-productivity students to earn than for low-productivity students to earn.
(b) easier for low-productivity students to earn than for high-productivity students to earn.
(c) easy for employers to check.
(d) often referred to in the hiring process.


Answer: a

Credit histories allow firms to

Credit histories allow firms to



(a) identify high-risk borrowers, so they can be eliminated and interest rates kept down
for others.
(b) increase the number of credit cards issued, and interest rates go down as a result.
(c) lower the number of credit cards issued, and interest rates go up as a result.
(d) increase market power in the credit card industry, raising interest rates.


Answer: a

When provinces make car insurance mandatory for all drivers, it

When provinces make car insurance mandatory for all drivers, it



(a) raises rates for everyone because it brings bad drivers into the pool.
(b) raises rates for high-risk drivers.
(c) may lower rates for all drivers to the extent that it keeps low-risk drivers in the pool.
(d) prevents high-risk drivers from "selecting out" to the detriment of low-risk drivers.


Answer: c

Julia is a 28-year-old nonsmoking, non-drinking female of normal weight. Because of adverse selection in health insurance,

Julia is a 28-year-old nonsmoking, non-drinking female of normal weight. Because of adverse selection in health insurance,



(a) She will be charged less for her premiums than people who are higher risks.
(b) She is less likely to buy health insurance than the average person, because policy premiums are based on expected medical expenditures of people who are less healthy than she is.
(c) When she get health insurance, she will be less likely to take care of herself.
(d) She is more likely than the average person to buy health insurance, because she is more likely to be offered it.


Answer: b

The problem of adverse selection in insurance results is a situation in which

The problem of adverse selection in insurance results is a situation in which



(a) people choose inappropriate or inadequate coverage because they do not understand
the complex information in the policies.
(b) people choose too much coverage because they do not understand the complex information in the policies.
(c) people choose too little coverage because they do not understand the complex information in the policies.
(d) unhealthy people become more likely to buy insurance than healthy people, which
drives premiums up, which drives even more healthy people away from the market.
(e) healthy people become more likely to buy insurance than unhealthy people, which
drives premiums up, which drives even more unhealthy people away from the market
even though they are the ones who need it most.


Answer: d

Used cars sell for much less than new cars because

Used cars sell for much less than new cars because



(a) of imperfect competition in the automobile industry.
(b) buyers know much more about the quality of used cars than sellers do.
(c) sellers know much more about the quality of used cars than buyers do.
(d) physical depreciation of used cars is very high.


Answer: c

Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects. This is an example of:

Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects. This is an example of:



A) capitalizing on astrological beliefs of Indians.
B) a first step in introducing U.S. programs in emerging markets.
C) attracting families to theme parks in India.
D) emphasizing the role of families in emerging markets.
E) adapting to cultural differences and going native in emerging markets.


Answer: E) adapting to cultural differences and going native in emerging markets.

The fair-trade certification label on a bag or can of coffee indicates:

The fair-trade certification label on a bag or can of coffee indicates:



A) high quality beans were used in processing of coffee.
B) the coffee beans were harvested in Vietnam.
C) growers were paid a fair price for their crops.
D) coffee was stored in warehouses that were certified.
E) the package has instant coffee.


Answer: B) the coffee beans were harvested in Vietnam.

Which of the following is true about "coffee culture" in England?

Which of the following is true about "coffee culture" in England?



A) Starbucks has been unsuccessful in its attempt to change the Brits' preference for tea.
B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.
C) Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company.
D) Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained.
E) Starbucks has been successful in England since it started selling beer.


Answer: B) American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.

The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.

The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.



A) greater; greater
B) lower; greater
C) greater; lower
D) lower; lower
E) stronger; greater


Answer: A) greater; greater

Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:

Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:



A) the process occurs in an identical manner in both regions.
B) in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries.
C) in Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia.
D) the diffusion of innovation framework is applicable in the West but not in Asia.
E) the diffusion of innovation framework is applicable in Asia but not in the West.


Answer: B) in Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries.

Which of the following is true about the innovation diffusion process in Asia?

Which of the following is true about the innovation diffusion process in Asia?



A) Japan has a high-context culture with a relatively homogeneous population.
B) Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States.
C) Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit.
D) After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate.
E) all of the above are true


Answer: E) all of the above are true

Which of the following statements about income distribution in the United States is NOT true?

Which of the following statements about income distribution in the United States is NOT true?



A) In recent decades, the rich have gotten richer.
B) In recent decades, the middle class has grown.
C) In recent decades, the poor have remained poor.
D) The top 20 percent of American earners account for almost half of all American income.
E) The top five percent of American earners receive a higher percentage of the nation's total income than do the bottom 40 percent of American earners.

Answer: B

Value marketing is the strategy of offering consumers ________.

Value marketing is the strategy of offering consumers ________.



A) high quality at a high price
B) luxury quality at a high price
C) lesser quality at a low price
D) reasonable quality at a fair price
E) little quality at a low price

Answer: D

As a response to the Great Recession, most consumers have ________.

As a response to the Great Recession, most consumers have ________.



A) amassed record levels of debt
B) adopted back-to-basics spending patterns
C) increased their investments in the stock market
D) seen their home values increase
E) abandoned value marketing


Answer: B

Which of the following is an accurate statement about the diversity of the American population?

Which of the following is an accurate statement about the diversity of the American population?



A) African Americans represent the largest non-white segment of the population.
B) More than 12 percent of people living in the United States were born in another country.
C) The Asian American percentage of the population is expected to remain steady in the next 50 years.
D) In terms of ethnic diversity, the United States is about average in comparison to other countries with populations of a comparable size.
E) American ethnic populations are expected to slowly increase in the next few decades.


Answer: B

Which of the following most accurately reflects the popularity of telecommuting?

Which of the following most accurately reflects the popularity of telecommuting?



A) Almost all American businesses are expected to offer telecommuting options within the next decade.
B) More than half of American businesses currently offer telecommuting programs for their employees.
C) About 40% of American businesses currently offer telecommuting programs for their employees.
D) About 25% of American businesses currently offer telecommuting programs for their employees.
E) The percentage of American businesses offering telecommuting programs is expected to decline within the next decade.


Answer: B

An increasing number of American workers currently work out of their homes with technological conveniences such as PCs, Internet access, and fax machines. These workers are referred to as the ________ market.

An increasing number of American workers currently work out of their homes with technological conveniences such as PCs, Internet access, and fax machines. These workers are referred to as the ________ market.



A) micropolitan
B) SOHO
C) mobile
D) independent
E) contract

Answer: B

Which of the following is a trend that depicts the increasingly nontraditional nature of today's American family?

Which of the following is a trend that depicts the increasingly nontraditional nature of today's American family?



A) working women making up a smaller percentage of the workforce
B) the falling percentage of married couples with children
C) dual-income families declining in number
D) stay-at-home dads declining in number
E) the declining reliance on convenience foods and services


Answer: B

Which of the following descriptions most accurately characterizes Millennials?

Which of the following descriptions most accurately characterizes Millennials?



A) They are children of baby boomers.
B) They are less ethnically diverse than Gen Xers.
C) They have reached their peak earning and spending years.
D) They were once labeled "the MTV generation."
E) They are less immersed in technology than Gen Xers are.


Answer: A

Which of the following descriptions most accurately characterizes Gen Xers?

Which of the following descriptions most accurately characterizes Gen Xers?



A) There are more Gen Xers than Millennials.
B) They were the first generation of latchkey kids.
C) They are less educated than the boomers.
D) They are more interested in acquiring goods than having experiences.
E) They rarely research a product before purchasing it.


Answer: B

Which of the following descriptions most accurately characterizes the baby boomers?

Which of the following descriptions most accurately characterizes the baby boomers?



A) They are increasingly likely to retire early.
B) They are a shrinking market for new housing and home remodeling.
C) They are past their peak earning and spending years.
D) They hold 75% of the country's assets.
E) They are uninterested in adapting new technologies.


Answer: D

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Diego's employer?

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Diego's employer?



A) a financial intermediary
B) a physical distribution firm
C) a marketing service agency
D) a reseller
E) a green marketer


Answer: C

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. 



A) financial intermediaries
B) physical distribution firms
C) marketing services agencies
D) resellers
E) wholesalers


Answer: A

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?



A) the macro environment
B) the micro environment
C) the internal environment
D) the marketing mix
E) the global environment


Answer: A

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?



A) the marketing environment
B) the cultural environment
C) strategic planning
D) target markets
E) the marketing mix


Answer: A
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