An intern from the United Kingdom was working in an American software company during summers. One day her boss gave her a memo asking her to post it, with the intention of having it put on the bulletin board. To her boss's surprise the letter was mailed by the intern since the word "post" means "mail" in British English. In communication terms this error can be attributed due to:

An intern from the United Kingdom was working in an American software company during summers. One day her boss gave her a memo asking her to post it,...

As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods is predicted.

As cultural differences become less relevant and disposable incomes become high, a trend towards greater consumption of the following type of foods...

Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because:

Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery...

The use of this color dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations all worked with the color, which is now associated with royalty and divinity.

The use of this color dates back millennia as seen by artisans in ancient Egypt, China, and Mayan civilizations all worked with the color, which is...

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture. Which of the following statements is not true?

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture....

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products. In one study in an emerging market, engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator. The Whirlpool team recorded a variety of data, such as the amount of time required for the volunteer to finish the task and the number of features used. The basis of this research study was based on the fact that:

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products. In one study in an emerging market, engineers...

A market research study of soft drink consumption and distribution in Hungary commissioned by an American company indicated that soft drinks were available in drugstores. However, Western-style drugstores do not exist in Hungary. This illustrates an important issue in global marketing research, namely:

A market research study of soft drink consumption and distribution in Hungary commissioned by an American company indicated that soft drinks were available...

Which of the following is true about etic and emic approaches to country analysis?

Which of the following is true about etic and emic approaches to country analysis? A) The etic and emic approaches are identical. B) An emic approach...

According to David Arnold, there are four possible approaches to forecasting by analogy, which does not include which of the following?

According to David Arnold, there are four possible approaches to forecasting by analogy, which does not include which of the following? A) Data is...

In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use Gillette products. To achieve greater penetration in India, Gillette rolled out a no-frills brand that costs 15 rupees—about 34 cents. The Gillette Guard has a lighter handle that is cheaper to produce. It also lacks the lubrication strip found in Gillette's more expensive razors, and replacement blades cost only 5 rupees (11 cents). This use of data and process are described as:

In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use Gillette products. To achieve greater penetration...

A market researcher who uses multidimensional scaling (MDS) will:

A market researcher who uses multidimensional scaling (MDS) will: A) attempt to estimate market size by analogy. B) ask respondents to rate a particular...

Campbell is the world's largest soup company, commanding about 80% of the U.S. canned soup market. However, the company has a presence in only 6% of the world's soup markets. Russians eat 32 billion servings of soup each year, and the Chinese consume 300 billion! By contrast, Americans eat 15 billion servings each year. Sensing a huge opportunity, Campbell has dispatched teams to observe Russian and Chines habits. This type of interpretation and decision is based on:

Campbell is the world's largest soup company, commanding about 80% of the U.S. canned soup market. However, the company has a presence in only 6% of...

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of...

One study of adult involvement in household tasks revealed greater similarities between the United Kingdom and the United States compared with France, Belgium, and French Canada. Thus, the United States and United Kingdom were "twins" based on common language. This study is an example of:

One study of adult involvement in household tasks revealed greater similarities between the United Kingdom and the United States compared with France,...

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on twenty different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use?

Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on twenty different features and benefits. Now...

In Mexico City, only 55-60% of the population owns a telephone. The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other cities. This will complicate the task of market researchers hoping to use a telephone survey to obtain a ________ of the Mexican population.

In Mexico City, only 55-60% of the population owns a telephone. The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other...

In Singapore, Coca-Cola wanted to develop an advertisement program. They selected a group of teenagers in a room, and a trained moderator facilitated discussion asking questions on brand's image, advertisement, social trends, TV watching habits, and snack usage. This type of research is called:

In Singapore, Coca-Cola wanted to develop an advertisement program. They selected a group of teenagers in a room, and a trained moderator facilitated...

Manufacturers of Splenda, a low-calorie sugar, wanted to arrange a focus group to find out its use in different markets. Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects. This type of technique is known as:

Manufacturers of Splenda, a low-calorie sugar, wanted to arrange a focus group to find out its use in different markets. Open-ended questions were used...

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it...

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch families go about their morning routines. The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions. This type of research method is considered as:

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M. to watch families go about their morning routines. The client...

Emerging markets present a number of challenges to anyone conducting market research, which includes all of the following except:

Emerging markets present a number of challenges to anyone conducting market research, which includes all of the following except: A) underdeveloped...

When a trained person is recording the items selected in a grocery cart or basket, the research method is known as:

When a trained person is recording the items selected in a grocery cart or basket, the research method is known as: A) observation. B) survey research. C)...

Tools that can be used for collecting primary data include:

Tools that can be used for collecting primary data include: A) survey research and interviews. B) consumer panels and observation. C) focus groups...

When a survey questionnaire in English is translated into Korean for use in South Korea and then translated back into English to check its accuracy, it is described as:

When a survey questionnaire in English is translated into Korean for use in South Korea and then translated back into English to check its accuracy,...

Predicting economic and income growth rates is particularly important when researching which type of market?

Predicting economic and income growth rates is particularly important when researching which type of market? A) existing markets B) latent markets C)...

The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales. The report noted that, in the early 1990s, AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia. The manager took this as a cue to put Saudi Arabia on her information agenda, reasoning that office furniture sales would increase as the country's telephone system was improved. As described here, the marketing manager is viewing Saudi Arabia as a(n):

The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales. The report...

The decision by Toyota executives to introduce the Sienna minivan in the U.S. market was based on their study of a(n) ________ market.

The decision by Toyota executives to introduce the Sienna minivan in the U.S. market was based on their study of a(n) ________ market. A) existing B)...

For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except:

For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except: A) provide consumer understanding. B)...

Which of the following is not recommended by expert David Arnold for companies engaged in global market research?

Which of the following is not recommended by expert David Arnold for companies engaged in global market research? A) use multiple indicators B) develop...

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?

Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research? A) use...

Harley-Davidson celebrates its 110th anniversary in 2013. The company has grown impressively during its century of operations. All of the following mentioned facts regarding the company are true except:

Harley-Davidson celebrates its 110th anniversary in 2013. The company has grown impressively during its century of operations. All of the following...

Which of the following is not true of secondary data about global markets?

Which of the following is not true of secondary data about global markets? A) It was not gathered specifically for the research project at hand. B)...

Marketers must be aware of the impact of SRC and other cultural assumptions since:

Marketers must be aware of the impact of SRC and other cultural assumptions since: A) it can have several positive effects on market planning. B)...

Potential markets can be subdivided into:

Potential markets can be subdivided into: A) latent and parallel markets. B) existing and incipient markets. C) latent and incipient markets. D) existing...

According to the Global Market Research Reports, data for Chinese markets are available for:

According to the Global Market Research Reports, data for Chinese markets are available for: A) cosmetics. B) online music. C) whiskies. D) luxury...

The U.S. government's most comprehensive source of world trade data is:

The U.S. government's most comprehensive source of world trade data is: A) National Trade Data Base (NTDB). B) Census Bureau. C) Bureau of Economic...

The unit of analysis can be a single country or region; however, for all market-entry decisions ________ data are not required.

The unit of analysis can be a single country or region; however, for all market-entry decisions ________ data are not required. A) specific city B)...

For consumer products, qualitative research is especially well suited to:

For consumer products, qualitative research is especially well suited to: A) get close to the consumer. B) describe the cultural context of consumer...

Anyone undertaking a market research project should understand that the first step is:

Anyone undertaking a market research project should understand that the first step is: A) setting the budget. B) determining the methodology to use. C)...

Which of the following lists some of the steps in the market research process in the correct order?

Which of the following lists some of the steps in the market research process in the correct order? A) determine information requirement→problem definition→choose...

When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls did. This may be due to:

When Mattel first introduced Barbie in Japan, managers assumed that Japanese girls would find the doll's design just as appealing as American girls...

The first step in formulating and conducting research is:

The first step in formulating and conducting research is: A) to define the problem. B) information requirement. C) choosing unit of analysis. D) examine...

A vice-president of a shoe company was in India to assess the market. He found that many people in the southern part of India were walking bare footed. This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world. To formally confirm one instinct or the other the vice-president should:

A vice-president of a shoe company was in India to assess the market. He found that many people in the southern part of India were walking bare footed....

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing...

Although environmental scanning is a vital source of information, research has shown that headquarters executives of global companies obtain as much as two-thirds of the information they need from:

Although environmental scanning is a vital source of information, research has shown that headquarters executives of global companies obtain as much...

CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine:

CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine: A) warranty of products sold to consumers. B)...

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since:

Direct sensory perception provides a vital background for the information that comes from human and documentary sources since: A) it provides secondhand...

One challenge of using CRM is:

One challenge of using CRM is: A) integrating data into customer relationship. B) knowing amount paid by consumers in different countries. C) understanding...

CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine:

CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine: A) warranty of products sold to consumers. B)...

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?

Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers? A) ECR B)...

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment?

Which of the following is an IT tool designed specifically to help retailers work more closely with vendors on stock replenishment? A) BOLD B) ECR C)...

An ________ is a company's private data network, accessible only by authorized persons inside the organization.

An ________ is a company's private data network, accessible only by authorized persons inside the organization. A) EDI B) Internet C) intranet D)...

An ________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies.

An ________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units...

One of the key advantages of an EDI (Electronic Data Interchange) system is:

One of the key advantages of an EDI (Electronic Data Interchange) system is: A) it allows easy access to all company data to vendors. B) its transaction...

Japan is Coach's second largest market, representing about 20% of global sales. All of the following statements are true regarding the market for Coach's products compared to that in America except:

Japan is Coach's second largest market, representing about 20% of global sales. All of the following statements are true regarding the market for Coach's...

The reason why Greece, Ireland, Portugal, and Spain sometimes are referred to as the eurozone's "peripheral countries" is:

The reason why Greece, Ireland, Portugal, and Spain sometimes are referred to as the eurozone's "peripheral countries" is: A) that all have tourist...

Other than tariffs, there are certain problems that restrict free trade between the European Union and the United States which includes all of the following except:

Other than tariffs, there are certain problems that restrict free trade between the European Union and the United States which includes all of the following...

African companies will find it easier to gain access to financing from the U.S. Export-Import Bank due to:

African companies will find it easier to gain access to financing from the U.S. Export-Import Bank due to: A) AGOA. B) GATT. C) SADC. D) TDCA. E)...

In order to form a free trade area, South Africa has signed a Trade, Development, and Cooperation Agreement (TDCA) with:

In order to form a free trade area, South Africa has signed a Trade, Development, and Cooperation Agreement (TDCA) with: A) Swaziland. B) EU. C) Namibia. D)...

In recent years, the economy of selected countries in ECOWAS has improved except in:

In recent years, the economy of selected countries in ECOWAS has improved except in: A) Ivory Coast. B) Ghana. C) Benin. D) Sierra Leone. E) Nigeria. Answer: D)...

The Middle East and North Africa are sometimes viewed as a regional entity referred to as:

The Middle East and North Africa are sometimes viewed as a regional entity referred to as: A) GCC. B) AMU. C) MENA. D) ACC. E) ECOWAS. Answer: C)...

In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle Eastern countries post current-account deficits, largely because:

In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle Eastern countries post current-account deficits, largely...

A key word(s) in conducting business in the Middle East is:

A key word(s) in conducting business in the Middle East is: A) Arab Spring. B) Connection. C) Discrimination. D) Male dominance. E) haggling. Answer: B)...

The Gulf Cooperation Council (GCC) includes all of the following countries except:

The Gulf Cooperation Council (GCC) includes all of the following countries except: A) Kuwait. B) Saudi Arabia. C) Iraq. D) Bahrain. E) Oman. Answer: C)...

Political and social instability in the Middle Eastern region can primarily be attributed to:

Political and social instability in the Middle Eastern region can primarily be attributed to: A) desert conditions and lack of agricultural land. B)...

With the global economic crisis as a backdrop, the first-ever Happiness Congress was held in:

With the global economic crisis as a backdrop, the first-ever Happiness Congress was held in: A) Sweden. B) Austria. C) Spain. D) Italy. E) Greece. Answer: C)...

The markets of Central and Eastern Europe present interesting opportunities and offer attractive locations for low-cost manufacturing due to:

The markets of Central and Eastern Europe present interesting opportunities and offer attractive locations for low-cost manufacturing due to: A) their...

The enlargement of the EU has impacted marketing strategies in the Eurozone countries by:

The enlargement of the EU has impacted marketing strategies in the Eurozone countries by: A) making it difficult to export food products from one...

Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include:

Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include: A) new source...

Management strategic options pertaining to products that are facilitated by a single European market include:

Management strategic options pertaining to products that are facilitated by a single European market include: A) standardized packaging and labeling. B)...

Markets of Central and Eastern Europe present interesting opportunities and challenges. Companies such as 3M International, McDonald's, Philips Electronics, and Henkel are moving into the region for all of the following reasons except:

Markets of Central and Eastern Europe present interesting opportunities and challenges. Companies such as 3M International, McDonald's, Philips Electronics,...

The new country joining the EU at the beginning of 2014 is:

The new country joining the EU at the beginning of 2014 is: A) Slovakia. B) Estonia. C) Latvia. D) Slovenia. E) Cyprus. Answer: B) Estoni...

The non-EU member which uses the euro as its currency is:

The non-EU member which uses the euro as its currency is: A) Estonia. B) Kosovo. C) Montenegro. D) Vatican City. E) San Marino. Answer: D)...

The introduction of the euro by EU resulted in multifaceted advantages which include:

The introduction of the euro by EU resulted in multifaceted advantages which include: A) elimination of costs associated with currency conversion. B)...

The Maastricht Treaty called for:

The Maastricht Treaty called for: A) the creation of an Asia Free Trade Area (AFTA). B) the creation of an economic and monetary union in Europe. C)...

Which of the following ASEAN countries ranks number one in terms of two-way trade with the United States?

Which of the following ASEAN countries ranks number one in terms of two-way trade with the United States? A) Brunei B) Malaysia C) Singapore D) Thailand E)...

For the past 40 years Bhutan, a kingdom of 700,000 people in the Himalaya mountains, has relied on the following measure:

For the past 40 years Bhutan, a kingdom of 700,000 people in the Himalaya mountains, has relied on the following measure: A) GNI. B) GDP. C) GNH. D)...

There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except:

There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except: A) any organization...

Which one of the ASEAN members has the World's second-largest container port?

Which one of the ASEAN members has the World's second-largest container port? A) Singapore B) Thailand C) India D) Philippines E) Brunei Answer: A)...

The original six members of the ASEAN (Association of Southeast Asian Nations) included all of the following countries except:

The original six members of the ASEAN (Association of Southeast Asian Nations) included all of the following countries except: A) Singapore. B) Thailand. C)...

The English-speaking CARICOM members in the eastern Caribbean are concerned with defending their privileged trading position with:

The English-speaking CARICOM members in the eastern Caribbean are concerned with defending their privileged trading position with: A) Russia. B) China. C)...

Argentina provides a good example of how a country can emerge from an economic crisis as a stronger global competitor as per the following statement:

Argentina provides a good example of how a country can emerge from an economic crisis as a stronger global competitor as per the following statement: A)...

The "Common Market of the South" in Latin America is used to describe:

The "Common Market of the South" in Latin America is used to describe: A) SICA. B) Mercosur. C) Andean Community. D) CARICOM. E) FTAA. Answer: B)...

About 70% of Ecuador's flower harvest is exported to:

About 70% of Ecuador's flower harvest is exported to: A) Bolivia. B) the United States. C) Colombia. D) Peru. E) Venezuela. Answer: B) the United...

The country that withdrew from the original members of the Andean Community is:

The country that withdrew from the original members of the Andean Community is: A) Bolivia. B) Chile. C) Ecuador. D) Peru. E) Venezuela. Answer: B)...

Considering the progress, attempts to achieve integration in Central America has been described as:

Considering the progress, attempts to achieve integration in Central America has been described as: A) uncoordinated. B) coordinated. C) efficient. D)...

The Secretariat for Central American Integration is headquartered in:

The Secretariat for Central American Integration is headquartered in: A) El Salvador. B) Honduras. C) Guatemala City. D) Nicaragua. E) Costa Rica. Answer: C)...

Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA that includes all SICA members except:

Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA that includes all SICA...

Which member of the Central American Integration System has both the largest economy and the largest population?

Which member of the Central American Integration System has both the largest economy and the largest population? A) El Salvador B) Honduras C) Guatemala D)...

The five original members of the Central American Integration System did not include:

The five original members of the Central American Integration System did not include: A) El Salvador. B) Honduras. C) Guatemala. D) Nicaragua. E)...

The most important preferential trading arrangements in Latin America do not include:

The most important preferential trading arrangements in Latin America do not include: A) SICA. B) the Andean Community. C) CARICOM. D) Mercosur. E)...

The allure of the Latin American market has been its:

The allure of the Latin American market has been its: A) lack of inflation. B) considerable size. C) rapid economic growth. D) low foreign debts. E)...

NAFTA creates a free trade area, as opposed to a customs union or a common market, due to the fact that:

NAFTA creates a free trade area, as opposed to a customs union or a common market, due to the fact that: A) the agreement does not leave the door...

NAFTA creates a free trade area in North America. However, Mexican avocado growers:

NAFTA creates a free trade area in North America. However, Mexican avocado growers: A) cannot hire illegal immigrants. B) can only ship avocados to...

The form of economic cooperation that calls for countries to eliminate all internal barriers to trade among themselves even while maintaining independent trade policies vis-à-vis third countries is known as a(n):

The form of economic cooperation that calls for countries to eliminate all internal barriers to trade among themselves even while maintaining independent...

Custom unions or a common market does not create a free trade area as compared to NAFTA due to:

Custom unions or a common market does not create a free trade area as compared to NAFTA due to: A) no common external tariffs. B) decreased production...

As a result of CFTA, the U.S. automakers participate in the Canadian auto market, thereby benefiting due to:

As a result of CFTA, the U.S. automakers participate in the Canadian auto market, thereby benefiting due to: A) greater economies of scale. B) decreased...

A true economic union requires:

A true economic union requires: A) political unity. B) social services. C) welfare. D) regional development. E) taxation. Answer: A) political...

Arrange the following in order from lowest to highest level of economic integration.

Arrange the following in order from lowest to highest level of economic integration. A) customs union→economic union→free trade area→common market B)...

____ builds upon the elimination of internal tariff barriers, the establishment of common external barriers, and the free flow of factors.

____ builds upon the elimination of internal tariff barriers, the establishment of common external barriers, and the free flow of factors. A) European...

The form of economic cooperation that calls for 1) eliminating internal barriers to trade and 2) establishing common external barriers is known as a(n):

The form of economic cooperation that calls for 1) eliminating internal barriers to trade and 2) establishing common external barriers is known as a(n): A)...

Trade ministers representing the WTO member nations meet ________ to work on improving world trade.

Trade ministers representing the WTO member nations meet ________ to work on improving world trade. A) weekly B) monthly C) annually D) biannually E)...

Which form of regional cooperation agreement, when fully implemented, entails creation of a unified central bank, the use of a single currency, and common policies on agriculture, social services and welfare?

Which form of regional cooperation agreement, when fully implemented, entails creation of a unified central bank, the use of a single currency, and...

The World Trade Organization, which came into existence on January 1, 1995, is the successor of another organization with the abbreviation:

The World Trade Organization, which came into existence on January 1, 1995, is the successor of another organization with the abbreviation: A) DSB. B)...

Before an agreement can be reached between the United States and European Union, major differences will have to be worked out. These differences include aspects related to all of the following except:

Before an agreement can be reached between the United States and European Union, major differences will have to be worked out. These differences include...

How has the Great Recession of 2008-2009 affected​ consumers' attitudes?

How has the Great Recession of 2008-2009 affected​ consumers' attitudes? A. ​Consumers' attitudes have not been affected by the recession. B. Consumers...

How has the Internet MOST affected companies and​ customers?

How has the Internet MOST affected companies and​ customers? A. The Internet has increased the potential customer base. B. The Internet has made advertising...

Vince's Video has suffered in the current economy because fewer people have the money for videos and because people utilize available​ technology, including online streaming sites like YouTube and Hulu. The videos​ Vince's Video does sell are often out priced by versions coming from China or​ Taiwan, or they are accused of damaging the environment. Which of the following marketing impacts has not likely affected​ Vince's Video?

Vince's Video has suffered in the current economy because fewer people have the money for videos and because people utilize available​ technology, including...

You can practice sustainable marketing by adhering to general practices. Which of the following would allow a company to profit by serving immediate needs and​ long-term interests but not necessarily be a practice of sustainable​ marketing?

You can practice sustainable marketing by adhering to general practices. Which of the following would allow a company to profit by serving immediate...

Which of the following describes the current trend in businesses regarding relationships with​ customers?

Which of the following describes the current trend in businesses regarding relationships with​ customers? A. Maintain strong relationships with as...

Craig's Craft Beer structures its company in such a way to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is​ Craig's Craft Beer attempting to​ build?

Craig's Craft Beer structures its company in such a way to encourage its most profitable older customers to remain loyal while also targeting a new...

Scott Frost has been coming to​ Adeline's Diner for 20 years and refuses to go anywhere else.​ Ada, the owner of​ Adeline's, loves​ Scott's loyalty but admits he purchases only a cup of cappuccino each visit. Scott would BEST be described as which of the​ following?

Scott Frost has been coming to​ Adeline's Diner for 20 years and refuses to go anywhere else.​ Ada, the owner of​ Adeline's, loves​ Scott's loyalty...

What is MOST likely to cause a variation in​ customer-perceived value?

What is MOST likely to cause a variation in​ customer-perceived value? A. The cost of advertising to the target market B. The​ customer's opinion of...

Advantage Airlines has instituted a loyalty rewards program that rewards customers with free​ Wi-Fi, seat​ upgrades, and free miles for their continued patronage. What relationship tool is Advantage Airlines​ using?

Advantage Airlines has instituted a loyalty rewards program that rewards customers with free​ Wi-Fi, seat​ upgrades, and free miles for their continued...

​Bob's Bicycle Sales and Repair is a brand new company. From a marketing​ standpoint, what is the FIRST thing​ Bob's Bicycle Sales and Repair needs to​ do?

​Bob's Bicycle Sales and Repair is a brand new company. From a marketing​ standpoint, what is the FIRST thing​ Bob's Bicycle Sales and Repair needs...

What is the ultimate aim of customer relationship​ management?

What is the ultimate aim of customer relationship​ management? A. Establish brand equity. B. Produce high customer equity. C. Maintain high customer...

Why is good marketing management​ critical?

Why is good marketing management​ critical? A. To ensure that products are promoted well enough to encourage a large flow of customers B. To ensure...

Which of the following scenarios BEST describes the societal marketing​ concept?

Which of the following scenarios BEST describes the societal marketing​ concept? A. ​Wendy's Wedding Wear frequently promotes itself to customers through​...

Which marketing philosophy holds that consumers will not buy enough of the​ firm's products unless it undertakes a​ large-scale selling and promotion​ effort?

Which marketing philosophy holds that consumers will not buy enough of the​ firm's products unless it undertakes a​ large-scale selling and promotion​...

Which of the following is NOT one of the four Ps of the marketing​ mix?

Which of the following is NOT one of the four Ps of the marketing​ mix? A. Promotion B. Product C. Profit D. Price E. Place Answer: ...

When a company divides the market into groups of​ customers, it is engaging in which of the​ following?

When a company divides the market into groups of​ customers, it is engaging in which of the​ following? A. Societal marketing B. Demand management C....

Selling and advertising are part of a larger set of marketing tools that work together to satisfy customer needs and build customer relationships known as​ _____________.

Selling and advertising are part of a larger set of marketing tools that work together to satisfy customer needs and build customer relationships known...

What is the main problem that sellers suffering from marketing myopia​ face?

What is the main problem that sellers suffering from marketing myopia​ face? A. They focus more on brand image than the quality. B. They focus on customer...

How do market demands relate to needs and​ wants?

How do market demands relate to needs and​ wants? A. Wants and demands are​ equivalent, and both satisfy needs at the same rate. B. Needs, wants, and...

A local theatre group wants to increase the membership and attendance at its performances. To do​ so, it hosts free​ shows, offers standup comedy​ nights, and sends volunteers to the local high school. In what is the theatre group​ engaging?

A local theatre group wants to increase the membership and attendance at its performances. To do​ so, it hosts free​ shows, offers standup comedy​ nights,...

June and Beatrice have started a new​ company, Junbee​ Inc., and are having trouble deciding which marketing path to take to drive sales. June believes they should follow a​ make-and-sell philosophy that focuses on improving their​ product, whereas Beatrice believes they should be more​ customer-oriented and find the right products for their customers. Which of the following BEST describes this​ situation?

June and Beatrice have started a new​ company, Junbee​ Inc., and are having trouble deciding which marketing path to take to drive sales. June believes...

The act of obtaining a desired object from someone by offering something in return is known as which of the​ following?

The act of obtaining a desired object from someone by offering something in return is known as which of the​ following? A. A barter B. A sale C. An...

When is the selling concept typically used by​ marketers?

When is the selling concept typically used by​ marketers? A. When the product is of high quality B. When the company seeks the​ long-term welfare of...

How does the new concept of marketing differ from the old concept of​ marketing?

How does the new concept of marketing differ from the old concept of​ marketing? A. The new concept requires less work from marketing executives. B....

The ultimate goal of the marketing process is to do which of the​ following?

The ultimate goal of the marketing process is to do which of the​ following? A.Determine a target market. B. Create a quality product. C. Evaluate...

______ is the portion of the customer's purchasing that a company gets in its product categories.

______ is the portion of the customer's purchasing that a company gets in its product categories. A. Customer-perceived value B. Customer relationship...

Customer relationship management is __________.

Customer relationship management is __________. A. the extent to which a product's perceived performance matches a buyer's expectations B. the customer's...

_______ is the art and science of choosing target markets and building profitable relationships with them.

_______ is the art and science of choosing target markets and building profitable relationships with them. A. Exchange B. Marketing C. Marketing management D....

_______ is the total combined values of all of the company's customers.

_______ is the total combined values of all of the company's customers. A. Customer equity B. Customer-perceived value C. Share of customers D. Customer...

The production concept is __________.

The production concept is __________. A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization...

________ are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.

________ are some combination of products, services, information, or experiences offered to a market to satisfy a need or want. A. Demands B. Marketing...

_________ is the act of obtaining a desired object from someone by offering something in return.

_________ is the act of obtaining a desired object from someone by offering something in return. A. Marketing myopia B. Marketing C. Exchange D. Marketing...

_______ is the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

_______ is the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing...

______ is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

______ is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers...

The __________ is a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.

The __________ is a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired...

The __________ is the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.

The __________ is the idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests,...

The __________ is the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements.

The __________ is the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should...

________ is the value of the entire stream of purchases a customer makes during a lifetime of patronage.

________ is the value of the entire stream of purchases a customer makes during a lifetime of patronage. A. Customer-perceived value B. Share of customers C....

______ is the total combined values of all of the company's customers.

______ is the total combined values of all of the company's customers. A. Share of customers B. Customer-perceived value C. Customer equity D. Customer...

The marketing process captures value from customers by __________.

The marketing process captures value from customers by __________. A. understanding the marketplace and customers' needs and wants B. constructing...

________ is the art and science of choosing target markets and building profitable relationships with them.

________ is the art and science of choosing target markets and building profitable relationships with them. A. Exchange B. Marketing management C....

________ are the form human needs take as they are shaped by culture and individual personality.

________ are the form human needs take as they are shaped by culture and individual personality. A. Needs B. Marketing offerings C. Wants D. Dema...

_______ is the extent to which a product's perceived performance matches a buyer's expectations.

_______ is the extent to which a product's perceived performance matches a buyer's expectations. A. Customer relationship management B. Share of customers C....

Needs are __________.

Needs are __________. A. shaped by culture and individual personality B. some combination of products, services, information, or experiences offered...

________ is the mistake of paying more attention to the specific product a company offers than to the benefits and experiences produced by these products.

________ is the mistake of paying more attention to the specific product a company offers than to the benefits and experiences produced by these products. A....

The __________ is the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion effort.

The __________ is the idea that consumers will not buy enough of the firm's products unless the firm undertakes a large-scale selling and promotion...

______ are human wants that are backed by buying power.

______ are human wants that are backed by buying power. A. Demands B. Needs C. Wants D. Marketing offerings Answer: ...

Digital marketing tools used in digital and social media marketing include​ ________.

Digital marketing tools used in digital and social media marketing include​ ________. A. e-mail, telemarketing, and blogs B. social​ media, online​...

Which of the following statements regarding the changing marketing landscape is​ correct?

Which of the following statements regarding the changing marketing landscape is​ correct? A. The Great Recession caused consumers to rethink their...

A company rarely gets​ 100% of a​ customer's purchases for a product category. The share it does get of the​ customer's purchasing in its product categories is called​ ________.

A company rarely gets​ 100% of a​ customer's purchases for a product category. The share it does get of the​ customer's purchasing in its product categories...

What are the two keys to building lasting customer​ relationships?

What are the two keys to building lasting customer​ relationships? A. Innovative products and low prices B. Value and satisfaction C. Satisfaction...

Which marketing management orientation holds that a firm should have a customer focus to achieve sales and​ profits?

Which marketing management orientation holds that a firm should have a customer focus to achieve sales and​ profits? A. The product concept B. The...

To design a winning marketing​ strategy, what are the two important questions a marketing manager must​ answer?

To design a winning marketing​ strategy, what are the two important questions a marketing manager must​ answer? A. What customers will we​ serve? How...

Which of the following represent market​ offerings?

Which of the following represent market​ offerings? A. Needs, wants,​ products, and advertisements B. Products, services,​ needs, and wants C. Value,...

Which of the following correctly identifies the five core customer and marketplace​ concepts?

Which of the following correctly identifies the five core customer and marketplace​ concepts? A. ​Needs, wants, and​ demands; market​ offerings; value;​...

The first step of the marketing process is to​ ___________________.

The first step of the marketing process is to​ ___________________. A. understand the​ marketplace, which includes customer needs and wants. B. design...

Which of the following is included in a broad definition of​ marketing?

Which of the following is included in a broad definition of​ marketing? A. Creating customer​ value, building customer​ relationships, and having a...

Both product development strategies and diversification strategies involve ________.

Both product development strategies and diversification strategies involve ________. A) selling a company's current products B) selling in a company's...

Greyzone, a company that creates customized household furniture, is based in Terrania and is looking to enter other countries as well. The company identifies the country of Nyevka as a good option because the entry barriers for new companies are low in Nyevka. Which statement indicates that Greyzone follows a diversification strategy?

Greyzone, a company that creates customized household furniture, is based in Terrania and is looking to enter other countries as well. The company identifies...

Both market penetration strategies and market development strategies primarily involve ________.

Both market penetration strategies and market development strategies primarily involve ________. A) selling a company's current products B) modifying...

Under Armour's decision to add athletic shoes to its apparel line in 2006 is an example of a ________ strategy.

Under Armour's decision to add athletic shoes to its apparel line in 2006 is an example of a ________ strategy. A) market penetration B) market development C)...

BlueBear is a shoe manufacturer based in the United States. Which of the following indicates that the company is following a market development strategy?

BlueBear is a shoe manufacturer based in the United States. Which of the following indicates that the company is following a market development strategy? A)...

ToyBox is a toy manufacturer based in the United Kingdom. Which of the following indicates that the company is following a market penetration strategy?

ToyBox is a toy manufacturer based in the United Kingdom. Which of the following indicates that the company is following a market penetration strategy? A)...

Ainsworth is a toy manufacturer based in Australia. Which of the following most likely indicates that Ainsworth is following a diversification strategy?

Ainsworth is a toy manufacturer based in Australia. Which of the following most likely indicates that Ainsworth is following a diversification strategy? A)...

Under Armour increasing its advertising spending and offering an ever-increasing range of styles and colors in its original apparel line is an example of a ________ strategy.

Under Armour increasing its advertising spending and offering an ever-increasing range of styles and colors in its original apparel line is an example...

EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________.

EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean...

A firm's decision to identify and develop new markets for existing products is a ________ strategy.

A firm's decision to identify and develop new markets for existing products is a ________ strategy. A) market development B) market differentiation C)...

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________.

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________. A) market...

Which of the following companies is using a divesting strategy?

Which of the following companies is using a divesting strategy? A) Juggernaut Bikes acquires new businesses in order to increase its market share. B)...

When a company chooses to divest a particular strategic business unit, it ________.

When a company chooses to divest a particular strategic business unit, it ________. A) increases the advertising budget for that strategic business...

P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to focus on household care, beauty, and grooming products is an example of ________.

P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to focus on household care, beauty, and...

Which of the following statements is true in the context of the BCG growth-share matrix?

Which of the following statements is true in the context of the BCG growth-share matrix? A) Stars often need heavy investment to finance their rapid...

According to the BCG matrix, products or businesses with a low share of market in a high-growth industry are considered ________.

According to the BCG matrix, products or businesses with a low share of market in a high-growth industry are considered ________. A) dogs B) cash...

Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?

Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question...

Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?

Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix? A) Cyan — a cell phone that is...

Due to the limitations of the BCG and other formal portfolio planning models, many companies are placing responsibility for strategic planning in the hands of cross-functional teams of divisional managers who are close to their markets. In such organizations, strategic planning is ________.

Due to the limitations of the BCG and other formal portfolio planning models, many companies are placing responsibility for strategic planning in the...

Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in the country of Terrania. Its closest competitor, Febex, has a 25% share in the market, while four other analgesic brands split the remainder. Which statement indicates that Cetaprin is a cash cow according to the BCG matrix?

Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in the country of Terrania. Its closest competitor, Febex, has a...

In the BCG matrix, ________ refer to low-growth, high-share businesses or products.

In the BCG matrix, ________ refer to low-growth, high-share businesses or products. A) stars B) cash cows C) question marks D) dogs E) heroes A...

In the BCG growth-share matrix, question marks refer to products or businesses with a ________.

In the BCG growth-share matrix, question marks refer to products or businesses with a ________. A) low market share in a niche market B) low market...

According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________.

According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________. A) stars B) cash...

The two dimensions the BCG approach uses to evaluate and manage SBUs are ________.

The two dimensions the BCG approach uses to evaluate and manage SBUs are ________. A) market growth rate and relative market share B) market growth...

Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach? A) relative market share B) market...

Business portfolio analysis is defined as the process in which management ________.

Business portfolio analysis is defined as the process in which management ________. A) studies the products and strategies of competitors to improve...

Which of the following best describes a company's business portfolio?

Which of the following best describes a company's business portfolio? A) the list of all the marketing activities in which the company invests B)...

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment.

A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment. A) marketing strategy B) marketing objective C)...

Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented rather than product-oriented. Which of the following mission statements will best suit the company?

Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market-oriented...

Which of the following is true of strategic planning in a firm?

Which of the following is true of strategic planning in a firm? A) It deals with maintaining the company's current business ventures. B) It focuses...

Which of the following is most likely a consequence of the Great Recession of 2008 to 2009?

Which of the following is most likely a consequence of the Great Recession of 2008 to 2009? A) more free-spending on expensive products B) more demand...

______ marketing is perhaps the fastest-growing marketing platform.

______ marketing is perhaps the fastest-growing marketing platform. A) Online B) Social media C) Mobile D) Web site E) Blog Answer: ...

Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that ________ needs, not just economic needs, define markets.

Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that ________ needs, not just economic...

The societal marketing concept holds that ________.

The societal marketing concept holds that ________. A) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale...

Cylog, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability. Which of the following was most likely implemented by Cylog?

Cylog, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability....

______ companies research customers deeply to learn about their desires, gather new product ideas, and test product improvements.

______ companies research customers deeply to learn about their desires, gather new product ideas, and test product improvements. A) Production-oriented B)...

Customer-driven marketing is most effective when ________.

Customer-driven marketing is most effective when ________. A) a clear need exists among customers, but the need is difficult to identify B) customers...