There are really only two ways to collect primary data for a marketing study:

There are really only two ways to collect primary data for a marketing study: A) observation and asking questions B) passive and remote observations C)...

Anthropologists and other trained observers used a specialized approach called .

Anthropologists and other trained observers used a specialized approach called . A) cross-cultural research B) ethnocentric research C) ethnographic...

Lexis-Nexis Academic Universe is an example of a(n):

Lexis-Nexis Academic Universe is an example of a(n): A) Web page creator B) online database provider C) Internet user for non profit users D) future...

A.C. Nielsen is an example of what kind of company who provides secondary data:

A.C. Nielsen is an example of what kind of company who provides secondary data: A) syndicated market research provider B) market research specialist C)...

When marketers cannot control all the conditions in the field, they sometimes turn to a .

When marketers cannot control all the conditions in the field, they sometimes turn to a . A) focus group B) laboratory setting C) panel D) observation E)...

In marketing experiments, the independent variables are often:

In marketing experiments, the independent variables are often: A) one or more of the marketing mix variables. B) one or more of the environmental...

On a cost per completed survey, what type of survey is the most expensive?

On a cost per completed survey, what type of survey is the most expensive? A) mail surveys B) telephone surveys C) personal interview surveys D) none...

Internal secondary data sources include:

Internal secondary data sources include: A) financial statements B) research reports C) customer letters D) customer lists E) All of the above Answer:...

The basic techniques that are often used for exploratory research are:

The basic techniques that are often used for exploratory research are: A) observation, focus groups, and depth interviews. B) secondary data analysis,...

Most marketing researchers would agree with the old adage that "a problem well-defined is:

Most marketing researchers would agree with the old adage that "a problem well-defined is: A) a problem still there" B) a problem understood" C) the...

A research problem is:

A research problem is: A) always easy to identify. B) an ambiguous statement. C) an opportunity for the organization to exploit their competitors'...

In the marketing research process the 1st step is to define the problem followed by:

In the marketing research process the 1st step is to define the problem followed by: A) collection of data B) develop recommendation C) develop the...

The three types of research are:

The three types of research are: A) explanatory, descriptive, and causal. B) exploratory, descriptive, and causal. C) exploratory, descriptive, and...

Film producers often used marketing research to evaluate .

Film producers often used marketing research to evaluate . A) new goals B) BCG configuration C) sales forecasts D) new product sales aids E) pricing...

The movie "Shoeless Joe" was changed because audiences thought it might be about a homeless person. It was changed to:

The movie "Shoeless Joe" was changed because audiences thought it might be about a homeless person. It was changed to: A) Pretty Woman B) The Mailman C)...

Which of the following statements about sales forecasting is true?

Which of the following statements about sales forecasting is true? A) The most expensive forms of sales forecasting are trend extrapolation and a...

The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast, assesses whether they have a positive or negative impact, and makes the final forecast. Halifax Boatworks uses a __________ forecast.

The Halifax Boatworks uses last year's sales as a starting point to estimate next year's sales of its boats, lists factors that could affect the forecast,...

Leeper Publishing Company specializes in books on trout fishing in the United States. Next year, it expects to achieve total book sales of $187,000. What is this estimate called?

Leeper Publishing Company specializes in books on trout fishing in the United States. Next year, it expects to achieve total book sales of $187,000....

The problem with the _____________ approach is that you are effectively giving the competition a chance to view of what the company is doing.

The problem with the _____________ approach is that you are effectively giving the competition a chance to view of what the company is doing. A) Depth...

A sample of consumers or stores from which researchers take a series of measurements (usually over time) is called a(n):

A sample of consumers or stores from which researchers take a series of measurements (usually over time) is called a(n): A) experiment. B) jury of...

On a survey about children's cereal, a mother of three toddlers was asked if she frequently fed her children sugared cereal. Which of the following statements best describes this question?

On a survey about children's cereal, a mother of three toddlers was asked if she frequently fed her children sugared cereal. Which of the following...

_______ is an ineffective tool for collecting primary data because it: can be expensive; takes time; controlling factors that are not changed can be a problem.

_______ is an ineffective tool for collecting primary data because it: can be expensive; takes time; controlling factors that are not changed can be...

Which of the following statements describes focus group research?

Which of the following statements describes focus group research? A) The researcher asked a group of eight teenagers why they thought tattoos were...

When the A.C. Nielsen Company develops television ratings using information from their people meters, it relies on data collected by:

When the A.C. Nielsen Company develops television ratings using information from their people meters, it relies on data collected by: A) census. B)...

"Why do you enjoy shopping at Home Hardware?" This would be an example of a(n) ______________ question.

"Why do you enjoy shopping at Home Hardware?" This would be an example of a(n) ______________ question. A) Leading B) ambiguous C) Unanswerable D)...

Information in on-line databases through the Internet divide into two categories: (1) periodical databases, and (2):

Information in on-line databases through the Internet divide into two categories: (1) periodical databases, and (2): A) primary data. B) reference...

Richard Magnus runs a community outreach program. His organization compiles data on immigration, population shifts, education, income, age, and ethnicity that he uses to determine specific community needs. He gets the data he uses from Statistics Canada. Magnus uses __________ data.

Richard Magnus runs a community outreach program. His organization compiles data on immigration, population shifts, education, income, age, and ethnicity...

TSN commissioned a firm to interview a group of 18- to 34-year-old males in a group setting. A moderator who used various tools to gather information from these men led the research. What type of research method did they employ?

TSN commissioned a firm to interview a group of 18- to 34-year-old males in a group setting. A moderator who used various tools to gather information...

Secondary data are:

Secondary data are: A) facts and figures that are newly collected for the project at hand. B) facts and figures obtained by watching people mechanically...

________ is an effective tool for collecting primary data because it is flexible and it can lead to the discovery of information that a consumer cannot articulate.

________ is an effective tool for collecting primary data because it is flexible and it can lead to the discovery of information that a consumer cannot...

When a firm conducts research directed at a specific project it effectively gathers _______________.

When a firm conducts research directed at a specific project it effectively gathers _______________. A) Secondary Data B) Collection Data C) Primary...

_______ are detailed interviews with individuals who are relevant to the research project.

_______ are detailed interviews with individuals who are relevant to the research project. A) Depth Interviews B) Focus Groups C) Surveys D) Personal...

Measures of success are:

Measures of success are: A) the specific, measurable goals the decision-maker seeks to achieve in solving a problem. B) criteria used in evaluating...

A TSN.com-commissioned study wanted to know if sports-centered males are spending as much time on the computer digesting sports information as they are spending in front of their televisions. During the first step in the marketing research process,

A TSN.com-commissioned study wanted to know if sports-centered males are spending as much time on the computer digesting sports information as they...

TheForce.net is a website that attracts more than 50,000 Star Wars movie fans daily. It is wholly independent of Lucasfilm (the company responsible for the Star Wars movies), or any other Lucas corporate entity for that matter, and it rivals Lucasfilm's official Star Wars site in both scope and sophistication (TheForce.net includes a chat room). Executives at Lucasfilm describe the site as "an example of our core fan base expressing itself." Lucasfilm should consider using the website for:

TheForce.net is a website that attracts more than 50,000 Star Wars movie fans daily. It is wholly independent of Lucasfilm (the company responsible...

Which of the following sales forecasting techniques is the LEAST expensive?

Which of the following sales forecasting techniques is the LEAST expensive? A) survey of buyers' intentions B) jury of executive opinion C) trend...

Which of the following forecasting techniques would be most accurate for estimating sales revenues from industrial users for the Port of Montreal?

Which of the following forecasting techniques would be most accurate for estimating sales revenues from industrial users for the Port of Montreal? A)...

Hot Topic is a retailer that sells to plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve $56 million in revenues in 2003. This $56 million is a(n):

Hot Topic is a retailer that sells to plus-size-only retail stores that cater to women aged 15-30. Hot Topic expects its six Torrid stores to achieve...

Which of the following is not one of the primary sales forecasting techniques?

Which of the following is not one of the primary sales forecasting techniques? A) Employee experiment B) Judgement of the decision maker C) Surveys...

An marketing researcher had people choose the sweeter juice from two containers, a red one and a yellow one. The respondents expressed a definite preference although the juice was exactly the same. This type of marketing research is called a(n):

An marketing researcher had people choose the sweeter juice from two containers, a red one and a yellow one. The respondents expressed a definite preference...

Which of the following is the BEST example of an unanswerable question for a survey about consumer online privacy?

Which of the following is the BEST example of an unanswerable question for a survey about consumer online privacy? A) How have your buying habits...

What is your annual salary? A) 25,000 or less B) 25,000 to 50,000 C) 50,000 to 75,000 D) 75,000 or more. The preceding question has one main problem, it:

What is your annual salary? A) 25,000 or less B) 25,000 to 50,000 C) 50,000 to 75,000 D) 75,000 or more. The preceding question has one main problem,...

Do you like pretzels and chips? _____ Yes _____ No," is a poorly worded question because:

Do you like pretzels and chips? _____ Yes _____ No," is a poorly worded question because: A) it is a leading question. B) it is actually two questions...

Due to India's developing communications infrastructure, 97 percent of all surveys are done in person, and most of this research is held in surroundings that are comfortable for the participants. Interviewers could gather 6 to 10 homemakers that match the participants' socioeconomic backgrounds. Because the women would be comfortable, they would be willing to give their opinions about products, how they use them, and special needs they might have. These women would be participating in a:

Due to India's developing communications infrastructure, 97 percent of all surveys are done in person, and most of this research is held in surroundings...

Someone making the statement, "Before we begin this project we'll have to hire someone to interview people to find out how many people in a 50-kilometre radius could use our service, what their average income is, and what their occupations are." is preparing to:

Someone making the statement, "Before we begin this project we'll have to hire someone to interview people to find out how many people in a 50-kilometre...

Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn, the sale of lipstick goes up, and since the fall of 2001, sales have been steadily increasing for all brands. According to one expert, "When things get tough, women buy lipstick." Lauder's Leading Lipstick Index gathers __________ data.

Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn, the sale of lipstick goes up, and since...

Statistics Canada compiles data on immigration, population shifts, education, income, age, and ethnicity. It has specialists who compile, analyze, and publish the data. Individuals and companies access the information as a source of ____________ data.

Statistics Canada compiles data on immigration, population shifts, education, income, age, and ethnicity. It has specialists who compile, analyze, and...

A general rule of thumb among marketing researchers is to use __________ first and then collect _________.

A general rule of thumb among marketing researchers is to use __________ first and then collect _________. A) external secondary data, internal secondary...

Responsys.com did a survey of some e-commerce companies concerning consumer privacy issues. As a result of the survey, the company announced that 70 percent of all e-commerce companies believe that more government regulation of online privacy is inevitable. Since, Responsys.com did not survey every e-commerce company, how is it able to make this statement?

Responsys.com did a survey of some e-commerce companies concerning consumer privacy issues. As a result of the survey, the company announced that 70...

Which of the following techniques is not one of the primary techniques of exploratory research?

Which of the following techniques is not one of the primary techniques of exploratory research? A) Focus Groups B) Secondary data analysis C) Depth...

What is the final step in the marketing research approach?

What is the final step in the marketing research approach? A) Generate reports and recommendations B) Compile, analyze and interpret data C) Conduct...

Which of the following is a typical marketing research objective?

Which of the following is a typical marketing research objective? A) Explore how best to increase sales revenue and profit for Diet Coke by 20 percent...

Preliminary research conducted to clarify the scope and nature of the marketing problem is known as:

Preliminary research conducted to clarify the scope and nature of the marketing problem is known as: A) Exploratory Research B) Discovery research C)...

An organization compiles data on immigration, population shifts, education, income, age, and ethnicity to determine needs. The compiled data represent __________.

An organization compiles data on immigration, population shifts, education, income, age, and ethnicity to determine needs. The compiled data represent...

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called:

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve...

HotOffTheWire.com is a Web wholesaling environment where small and medium-sized retailers can purchase consumer goods merchandise. While retailers use the site to purchase consumer goods for their stores, manufacturers use the site to offer their products to retailers. Because hotoffthewire.com is an independent trading community, you know that:

HotOffTheWire.com is a Web wholesaling environment where small and medium-sized retailers can purchase consumer goods merchandise. While retailers use...

After conducting a value analysis, a company is able to:

After conducting a value analysis, a company is able to: A) identify product defects. B) reduce purchasing costs. C) increase product value. D) evaluate...

Responder Plus Level A vapor protective suit is state-of-the-art. The $790 orange suit will protect the individual wearing it from a broad group of harmful vapors and spills. When the safety engineer noticed a tear in the one that the company has employees wear when cleaning toxic storage bins, he alerted the purchasing agent the the current suit was no longer useable. In terms of the organizational buying process, this is the _____ stage.

Responder Plus Level A vapor protective suit is state-of-the-art. The $790 orange suit will protect the individual wearing it from a broad group of...

Russ Ross, the owner of a construction company specializing in single family homes, was faced with a problem. His workers relied on Black & Decker brand air-powered hammers to reduce construction time. Recently, the workers informed him several of the hammers were worn out and needed to be replaced. After talking with other members of the buying centre, Mr. Ross decided to purchase Dewalt brand air hammers because of their reduced weight and the longer warranties offered by Dewalt. Ross and the other members of the organizational buying centre were engaged in what type of organizational buying decision?

Russ Ross, the owner of a construction company specializing in single family homes, was faced with a problem. His workers relied on Black & Decker...

In 2001, Gulfstream Aerospace Corp. sold three Gulfstream V business jets to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft. One of the hardest jobs the Gulfstream sales team had to perform during the negotiations was to convince the _____ they should be allowed to present the information about Gulfstream planes to the other people in the buying centre who were taking the role of buyers, users, deciders, and influencers.

In 2001, Gulfstream Aerospace Corp. sold three Gulfstream V business jets to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft....

Organizational buyers include all the buyers in a nation EXCEPT:

Organizational buyers include all the buyers in a nation EXCEPT: A) retailers. B) government. C) manufacturers. D) wholesalers. E) ultimate consumers....

Bell Zinc is a division of Bell Telephone in Canada. It operates BellZinc.ca, a private exchange that offers goods and services to small- and medium-sized Canadian businesses. It works with approximately 200,000 Canadian businesses. BellZinc.ca is an example of a:

Bell Zinc is a division of Bell Telephone in Canada. It operates BellZinc.ca, a private exchange that offers goods and services to small- and medium-sized...

Which of the following statements about a value analysis is true?

Which of the following statements about a value analysis is true? A) A value analysis must be performed systematically. B) The function of a value...

Cards of Wood, Inc. is a company that makes and markets micro-thin wood veneer business cards primarily to people in different facets of the woodworking business. A salesperson for Cards of Wood who calls on a company that makes cabinets would have the highest probability of making a sale if he is able to determine who is the _____ in the company's buying centre.

Cards of Wood, Inc. is a company that makes and markets micro-thin wood veneer business cards primarily to people in different facets of the woodworking...

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter buys the distilled scents it mixes and bottles and sells as perfumes in America from a French manufacturer. This transaction would take place in:

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they...

You use volume constraints to _______________. (Choose Two)

You use volume constraints to _______________. (Choose Two) A) To allow you to test strategies on a subset of offers. B To Limit the number of offers...

Which of the following statements is true when describing a contact policy?

Which of the following statements is true when describing a contact policy? A) Contact policies can be defined in campaigns. B) Once a number of contacts...

When configuring a multi-channel campaign you must configure the following (Choose Two)

When configuring a multi-channel campaign you must configure the following (Choose Two) A) Campaign Goals B) Offers to be used C) Strategy D) Engagement E)...

When executing a distribution test we must _______________.

When executing a distribution test we must _______________. A) No additional information is required. B) specify the strategy to be used C) apply...

To verify a complete offer journey you navigate to the Test offer tab and specify ? (Choose One)

To verify a complete offer journey you navigate to the Test offer tab and specify ? (Choose One) A) A valid email address, Start as a starting point...

What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers?

What function does the Next-Best-Action strategy perform before determining if the customer will be presented with the Sales offers? A) The NBA strategy...

The NBO strategy ranks all available offers in descending order. How will the offers be ranked?

The NBO strategy ranks all available offers in descending order. How will the offers be ranked? A) By priority only B) By propensity only C) By propensity...

The main purpose of the AllOffers sub-strategy is to:

The main purpose of the AllOffers sub-strategy is to: A) Prioritize Offers B) Exclude irrelevant offers C) Import Sales Offers D) Exclude ineligible...

What type of decision rule does the Is Intent Relevant decision component use to determine if the intent expressed by the customer is relevant to the available offers?

What type of decision rule does the Is Intent Relevant decision component use to determine if the intent expressed by the customer is relevant to the...

Which parameter is used to determine if the offer is relevant by the Relevancy decision table?

Which parameter is used to determine if the offer is relevant by the Relevancy decision table? A) OfferStatus B) Channel C) Customer CLV Threshold D)...

If you want to change the priority of an issue in the NextBestAction strategy you _______________ (Choose One)

If you want to change the priority of an issue in the NextBestAction strategy you _______________ (Choose One) A) The issues are processed in parallel. B)...

In the NextBestAction Strategy, the NBA switch evaluates the sub-strategy with the highest position in the list first. What is the name of the shared Boolean parameter that determines the relevancy of each sub-strategy?

In the NextBestAction Strategy, the NBA switch evaluates the sub-strategy with the highest position in the list first. What is the name of the shared...

The NBA decision strategy is represented at its highest level by three decision strategies that address three business issues: What are they? (Choose three)

The NBA decision strategy is represented at its highest level by three decision strategies that address three business issues: What are they? (Choose...

- Dictates that each strategy is responsible for determining the conditions under which it becomes relevant to a customer - Allows strategy developers to focus on successful strategy arbitration without having to be concerned about the issue of relevance

Which strategy design principle is summarised below? - Dictates that each strategy is responsible for determining the conditions under which it becomes...

Which strategy design principle is summarised below?

Which strategy design principle is summarised below? - Allows the different parties that are responsible for each strategy to maintain and evolve...

In which Communication Channels would Next-Best-Action Advisor apply?

In which Communication Channels would Next-Best-Action Advisor apply? A) Self-Service. B) Contact Center. C) Social Media. D) Email. Answer:...

A key principal of Next-Best-Action Advisor capability at the interface between the business and the customer is to:

A key principal of Next-Best-Action Advisor capability at the interface between the business and the customer is to: A) Promote intelligent interactions. B)...

How many offers are displayed by default in the 'Other Offers' Panel?

How many offers are displayed by default in the 'Other Offers' Panel? A) Top 5 B) Top 3 C) The full list of offers is displayed. D) Top 1 Answer:...

The Full History of customer interactions can be accessed from the:

The Full History of customer interactions can be accessed from the: A) Profile panel. B) Interaction History Tab. C) Customer Journey Bar. D) Next...

What happens with the Next-Best-Action when a call intent is selected from the 'Why is the customer here' panel?

What happens with the Next-Best-Action when a call intent is selected from the 'Why is the customer here' panel? A) The Next-Best-Action will remain...

Which of the following details shown in the Campaign Performance section can potentially change when a Campaign Run is in 'Running' state? (Choose Three)

Which of the following details shown in the Campaign Performance section can potentially change when a Campaign Run is in 'Running' state? (Choose Three) A)...

Which of the following scenarios invoke a Campaign validation? (Choose One)

Which of the following scenarios invoke a Campaign validation? (Choose One) A) When Campaign details like Budget, Expected Audience Size are updated. B)...

You have submitted a Campaign for execution and the Campaign-Run has started processing the Offers. If you are asked to stop further Offers from reaching the customers due to an emergency situation, what action will you take? (Choose One)

You have submitted a Campaign for execution and the Campaign-Run has started processing the Offers. If you are asked to stop further Offers from reaching...

Which of these statements is true when describing campaign financials?

Which of these statements is true when describing campaign financials? A) The Campaign Financials details cannot be modified. B) The campaign financials...

Which of these are valid actions when the Campaign is in 'Running' stage? (Choose Three)

Which of these are valid actions when the Campaign is in 'Running' stage? (Choose Three) A) Suspend Campaign. B) Submit a Campaign for execution. C)...

A Seed Test _______________. (Choose Two)

A Seed Test _______________. (Choose Two) A) never applies the Volume Constraint, even if one is configured in the campaign B) can be configured to...

A Distribution Test _______________. (Choose Two)

A Distribution Test _______________. (Choose Two) A) does not deliver the offer messages B) allows you to test the steps in the offer flow C) always...

Which test is mandatory before the campaign is submitted for execution?

Which test is mandatory before the campaign is submitted for execution? A) Campaign Test. B) Distribution test. C) Seed Test. D) None Answer:...

When running a Campaign Test, when is the Interaction History is updated?

When running a Campaign Test, when is the Interaction History is updated? A) When there is an 'Update Status' shape in the offer flow. B) When you...

Which statement about a Campaign Test is correct?

Which statement about a Campaign Test is correct? A) A Campaign Test overwrites the test results each time you run a new test. B) A Campaign Test...

The ___________ setting can be managed individually for each constraint or for all constraints together in a Volume Constraint definition.

The ___________ setting can be managed individually for each constraint or for all constraints together in a Volume Constraint definition. A) Maximum...

Which parameter is used by a Volume Constraint to determine the best offer for the customer?

Which parameter is used by a Volume Constraint to determine the best offer for the customer? A) Sort Order B) pxPriority C) pxRank D) Offer Priority Answer:...

Which of following statements are true about Volume Constraint?

Which of following statements are true about Volume Constraint? A) The volume limit defined for a constraint is reset based on the reset interval...

To select any one of multiple possible paths based on a condition, use the decision component _______________ .

To select any one of multiple possible paths based on a condition, use the decision component _______________ . A) Select B) Choose Best C) Prioritization D)...

(True or false). If a strategy is defined in Sales issue, Plans group then using the 'Import All' option in a Proposition component enables us to import all propositions in the system.

(True or false). If a strategy is defined in Sales issue, Plans group then using the 'Import All' option in a Proposition component enables us to import...

Test run panel is used to _______________.

Test run panel is used to _______________. A) test the strategy using a Data Transform or Input definition B) create strategy test cases C) define...

Which of the following statements are true about the Marketing Strategy component? (Choose Two)

Which of the following statements are true about the Marketing Strategy component? (Choose Two) A) The system ensures that every customer identified...

Which of the following flow shapes only writes to a file or database?

Which of the following flow shapes only writes to a file or database? A) Send Generic B) Write to File C) Send Email D) Send SMS Answer:...

The section defined in the Inbound Call Center flow shape can only be displayed on the call center agent desktop if __________.

The section defined in the Inbound Call Center flow shape can only be displayed on the call center agent desktop if __________. A) the call center...

When a customer responds on the inbound channel to an in-flight offer then _________.

When a customer responds on the inbound channel to an in-flight offer then _________. A) a new offer will be started B) the offer flow will start...

In an offer flow the 'Inbound Ticket' mechanism can be implemented on __________.

In an offer flow the 'Inbound Ticket' mechanism can be implemented on __________. A) any offer flow shape B) any offer flow shape apart from End...

When configuring connectors from a Decision shape using the Which Channel decision table you must __________.

When configuring connectors from a Decision shape using the Which Channel decision table you must __________. A) specify the DEFAULT channel B)...

What is the purpose of the 'Refresh the audience for this campaign' option?

What is the purpose of the 'Refresh the audience for this campaign' option? A) Updates the customer information in the Interaction History. B) Updates...

You can configure the campaign to run ____________ (Choose Two)

You can configure the campaign to run ____________ (Choose Two) A) Once, start immediately. B) Recurring times, start at a scheduled date and time. C)...

The components that are directly configured in an outbound campaign are: (Choose Two)

The components that are directly configured in an outbound campaign are: (Choose Two) A) Offer B) Treatment C) Segment D) Strategy A) Offer Answer:...

The campaign goal that represents the number of customers who react positively to the offer is ____________.

The campaign goal that represents the number of customers who react positively to the offer is ____________. A) Impression rate B) Conversion rate C)...

You typically use an outbound campaign instead of a multi-channel campaign, when you ____________.

You typically use an outbound campaign instead of a multi-channel campaign, when you ____________. A) need predictive analytics to choose the best...

When testing a treatment, you may specify a/an _______________. (Choose Three)

When testing a treatment, you may specify a/an _______________. (Choose Three) A) eMail Address B) Customer ID C) Email Subject D) Channel E) Seed...

When testing an offer flow, you specify the _______________. (Choose Two)

When testing an offer flow, you specify the _______________. (Choose Two) A) starting shape B) Channel used C) eMail Address D) Treatment to be used E)...

A Decision flow shape can reference a/an _______________. (Choose Two)

A Decision flow shape can reference a/an _______________. (Choose Two) A) Wait B) Adaptive Model C) Treatment D) Decision table E) Predictive Model Answer:...

Which of these components are valid offer shapes? (Choose Three)

Which of these components are valid offer shapes? (Choose Three) A) Interaction History B) Start C) Send Generic D) Update Status E) Set Property Answer:...

Which statement is true about the Offer?

Which statement is true about the Offer? A) Once an Offer journey starts, it only halts at the End step. All steps in between are processed continuously...

The segment is populated when ____________ (Choose Two)

The segment is populated when ____________ (Choose Two) A) it is refreshed by another segment B) the Run button is pressed C) Visualization estimates...

Which of these statements are true about building Segments in visualization mode? (Choose Three)

Which of these statements are true about building Segments in visualization mode? (Choose Three) A) There is always an implicit logical AND condition...

Which of these statements is true about a refreshable Segment?

Which of these statements is true about a refreshable Segment? A) A refreshable Segment allows other Segments to automatically refresh it when those...

(True or False). A Segment can be defined using a combination of both 'Visualization' and 'Non-Visualization' modes.

(True or False). A Segment can be defined using a combination of both 'Visualization' and 'Non-Visualization' modes. A) False B) True Answer:...

Which of the following statements about Segments are true? (Choose Two)

Which of the following statements about Segments are true? (Choose Two) A) In the Pega Marketing application, there is a special type of Segment...

To run both real-time and traditional marketing campaigns, you need __________.

To run both real-time and traditional marketing campaigns, you need __________. A) Pega Field Marketing B) Marketing Operations C) Pega Marketing D)...

The essence of Next-Best-Action approach to marketing is to ____________.

The essence of Next-Best-Action approach to marketing is to ____________. A) optimize the customer value by balancing customer and business needs. B)...

The component that provides a visual canvas for designing the business rules to map available offers to customers is ____________.

The component that provides a visual canvas for designing the business rules to map available offers to customers is ____________. A) Offer flow B)...

Which component references a treatment component?

Which component references a treatment component? A) Offer B) Volume constraint. C) Marketing strategy D) Engagement Answer: ...

The marketing components that are directly configured in a multi-channel campaign are ____________ (Choose Three)

The marketing components that are directly configured in a multi-channel campaign are ____________ (Choose Three) A) Marketing strategy B) Offer C)...

Which statement is true when describing a simulation? (Choose One)

Which statement is true when describing a simulation? (Choose One) A) The only way to evaluate the results of the simulation is to examine Proposition...

What can we do with Visual Business Director? (Choose One)

What can we do with Visual Business Director? (Choose One) A) Write results of the simulation to a database table B) Compare results with external...

Which is a dimension in Visual Business Director? (Choose One)

Which is a dimension in Visual Business Director? (Choose One) A) Volume B) Channel C) Direction D) Accept Answer: ...

Simulation results can be written to: (Choose Two)

Simulation results can be written to: (Choose Two) A) Visual Business Director B) Customer class C) Database via SQL D) Proposition table E) Database...

In a simulation configuration, the data flow rule is used to define the: (Choose One)

In a simulation configuration, the data flow rule is used to define the: (Choose One) A) Propositions to be offered. B) Strategy to be used C) A...

What is the most efficient method to retrieve the last 60 days of interaction history?

What is the most efficient method to retrieve the last 60 days of interaction history? A) Add a date filter to the Interaction History component. B)...

Which strategy property holds the result of a customer interaction?

Which strategy property holds the result of a customer interaction? A) pyConclusion B) pxSegment C) pyOutcome D) pyResult Answer: ...

What can we do to access the interaction history of a proposition? (Choose Two)

What can we do to access the interaction history of a proposition? (Choose Two) A) Enable interaction history in the Proposition Data component. B)...

What is the purpose of the Interaction History component?

What is the purpose of the Interaction History component? A) To determine if a proposition has been offered before. B) To retrieve proposition properties. C)...

What is the meaning of a dotted line between two decision components?

What is the meaning of a dotted line between two decision components? A) There are only solid lines in a strategy. B) A property defined in one is...

Which values can be found on the Adaptive Model Management landing page? (Choose Two)

Which values can be found on the Adaptive Model Management landing page? (Choose Two) A) Number of Responses B) Performance C) Model Propensity D)...

When are adaptive model instances created?

When are adaptive model instances created? A) When the Adaptive Model component is added to the strategy. B) When the strategy is saved. C) When the...

What is the propensity of an adaptive model before it has collected any data?

What is the propensity of an adaptive model before it has collected any data? A) 50 B) 0.5 C) 0 D) 1 Answer: ...

Which strategy property is set by the adaptive model component in a strategy?

Which strategy property is set by the adaptive model component in a strategy? A) pyPerformance B) pyPropensity C) pyEvidence D) pyPrediction Answer:...

Three things need to be done to configure an adaptive model record. Which? (Choose Three)

Three things need to be done to configure an adaptive model record. Which? (Choose Three) A) Indicate which customer response values will be used...

When is a strategy executed?

When is a strategy executed? A) Each time a component is updated. B) When you select "Save & run" during strategy testing. C) Each time the strategy...

In order to use a new strategy in the Top Offers process you update the _______________.

In order to use a new strategy in the Top Offers process you update the _______________. A) interaction rule to point to the new strategy B) Select...

The Set Property decision component can be found in the ________ category.

The Set Property decision component can be found in the ________ category. A) Import B) Enrichment C) Property D) Selection Answer: ...

Which of these decision components are part of the Arbitration group? (Choose Two)

Which of these decision components are part of the Arbitration group? (Choose Two) A) Filter B) Contact Filter C) Filter By D) Switch E) Prioritization Answer:...

Which of the following statements are true when using Test Run panel?

Which of the following statements are true when using Test Run panel? A) The property values are only updated when a strategy is checked-in. B) It...

Which is a standard interaction history report?

Which is a standard interaction history report? A) Accept Rate by Proposition Group B) List of propositions available to the system C) Reject Rate...

Which of the following is a valid proposition? (Choose Three)

Which of the following is a valid proposition? (Choose Three) A) A case opened to track and fulfill the change in customer's home address B) A home...

If a retention strategy is defined under 'Sales' issue then it can access properties: (Choose Two)

If a retention strategy is defined under 'Sales' issue then it can access properties: (Choose Two) A) As defined at the 'Sales' issue level B) As...

Where are the propositions defined?

Where are the propositions defined? A) In a Decision Data rule B) In Visual Business Director C) In a strategy D) On the Decision Data landing page Answer:...

Which component makes the propositions accessible to a strategy?

Which component makes the propositions accessible to a strategy? A) Proposition Data B) Data Import C)Offer Data D) Proposition Import Answer:...

When invoking a decision strategy as part of the business process, where is the decision strategy defined?

When invoking a decision strategy as part of the business process, where is the decision strategy defined? A) Decision flow shape B) Interaction...

Which decision rules can a Decision flows shape invoke? (Choose two)

Which decision rules can a Decision flows shape invoke? (Choose two) A) Decision Table B) Strategy C) Adaptive Model D) Scorecard Answer:...

Which is a decisioning specific flow shape? (Choose two)

Which is a decisioning specific flow shape? (Choose two) A) Run Strategy B) Sub-process C) Decision D) Utility E) Run Interaction Answer:...

Decision components are grouped into categories. Which category contains the prioritization component?

Decision components are grouped into categories. Which category contains the prioritization component? A) Priority B) Business Rules C) Arbitration D)...

Which of the following is a key feature of Pega Decision Management?

Which of the following is a key feature of Pega Decision Management? A) Interaction Service B) Case Management C) Adaptive Decision Manager D) Rule...

Which are landing pages we associate with Pega Decision Management? (Choose Four)

Which are landing pages we associate with Pega Decision Management? (Choose Four) A) Strategy B) Monitoring C) Infrastructure D) Import E) Predictive...

The Next-Best-Action strategy ____________.

The Next-Best-Action strategy ____________. A) always presents all available offers B) can only present top 3 offers C) can present all available...

Next-Best-Action ensures that the communications between business and the customer are: (Choose Two)

Next-Best-Action ensures that the communications between business and the customer are: (Choose Two) A) Highly intuitive B) Contextual C) Timely D)...

Improving ____________ is the essence of Next-Best-Action.

Improving ____________ is the essence of Next-Best-Action. A) Effectiveness B) Efficiency C) Response Rates D) Customer Experience Answer:...

Which of these best describes Next-Best-Action?

Which of these best describes Next-Best-Action? A) Ensures that every customer is treated the same. B) Balances customer need and business objectives. C)...

To which types of decision can Pega Decision Management be applied? (Choose Three)

To which types of decision can Pega Decision Management be applied? (Choose Three) A) Determining how to improve your product portfolio to keep from...

In which Communication Channels would Next-Best-Action Advisor apply?

In which Communication Channels would Next-Best-Action Advisor apply? A) Television / Radio B) Email Mail / SMS C) Outbound / Batch D) Inbound / real-time...

An on-line trading community is called:

An on-line trading community is called: A) traditional auction B) e-marketplace C) e-business center D) electronic plaza E) reverse auction Answer:...

Which of the following is not one of the buying criteria used to select suppliers:

Which of the following is not one of the buying criteria used to select suppliers: A) Location B) Price C) Performance D) Delivery E) Assurance Answer:...

A ______ is a systematic appraisal of the design, quality, and performance of a product:

A ______ is a systematic appraisal of the design, quality, and performance of a product: A) Information search B) Make-buy analysis C) Value analysis D)...

A straight rebuy is a(n) _____ while a modified buy is for :

A straight rebuy is a(n) _____ while a modified buy is for : A) Exchange, resale B) Reorder, exchange C) Order, reorder D) Alteration, order E) Reorder,...

The three types of organizational buying situations are called:

The three types of organizational buying situations are called: A) Purchase opportunities B) Buying centers C) Straight buys D) Buy classes E) Organizational...

Which of the following is NOT one of the roles that a buyer may play:

Which of the following is NOT one of the roles that a buyer may play: A) Decider B) User C) Opinion leader D) Influencer E) Gatekeeper Answer:...

Several people in an organization who are responsible for making purchase are called the :

Several people in an organization who are responsible for making purchase are called the : A) Buying center B) Purchasing center C) Purchasing committee D)...

A single buyer or purchasing manager is often used to make what type of purchase decision?

A single buyer or purchasing manager is often used to make what type of purchase decision? A) high involvement B) high price C) routine D) moderate...

A purpose of supply partnerships is to:

A purpose of supply partnerships is to: A) increase product costs B) increase name recognition C) increase the value of the product D) increase target...

Compared to the relationships between buyers & sellers in the consumer market, the relationships in organizational marketing are:

Compared to the relationships between buyers & sellers in the consumer market, the relationships in organizational marketing are: A) complex B)...

When consumer buying criteria is used to specify requirements of products to prospective suppliers it is called ______ :

When consumer buying criteria is used to specify requirements of products to prospective suppliers it is called ______ : A) specification marketing B)...

ISO 9000 certification means that the supplier:

ISO 9000 certification means that the supplier: A) provides an extended service contract B) has undergone an on-site audit of quality management C)...

Organizations buy products and services for one main reason:

Organizations buy products and services for one main reason: A) To meet consumer demand B) Increase market share C) To help achieve objectives D)...

The number of potential organizational buyers is usually ______ than for consumer products:

The number of potential organizational buyers is usually ______ than for consumer products: A) more diverse B) larger C) proportional D) smaller E)...

When the demand for industrial products is driven by demand for consumer products it is called:

When the demand for industrial products is driven by demand for consumer products it is called: A) Industrial demand B) Consumer demand C) Chain-effect D)...

This is the measurement system used to gauge the size of industrial, reseller, and government markets:

This is the measurement system used to gauge the size of industrial, reseller, and government markets: A) NAFTA B) SIC C) ABD D) NAICS Answer:...

The bulk of the buying at the federal level is done by the:

The bulk of the buying at the federal level is done by the: A) Department of Defense B) Department of Supply and Services Canada C) Department of...

These are defined as firms that reprocess a product or service before selling it again:

These are defined as firms that reprocess a product or service before selling it again: A) Industrial B) Commercial C) Reseller D) Government E) Corporate...

What are the three types of organizational buyers discussed in the text:

What are the three types of organizational buyers discussed in the text: A) Industrial, commercial, and government B) Industrial, reseller, and government C)...

Which of the following statements about reverse auctions are true?

Which of the following statements about reverse auctions are true? A) A buyer communicates a need for a product or service. B) There are more buyers...

Bell Zinc is a division of BCE. It operates BellZinc.ca, a private exchange that offers goods and services to small- and medium-sized Canadian businesses. It works with approximately 200,000 Canadian businesses. BellZinc.ca is an example of a(n):

Bell Zinc is a division of BCE. It operates BellZinc.ca, a private exchange that offers goods and services to small- and medium-sized Canadian businesses....

Which one of the following conditions must be present for the existence of an independent e-marketplace?

Which one of the following conditions must be present for the existence of an independent e-marketplace? A) thousands of geographically dispersed...

To increase a company's chances of selling products to an organization, the company should:

To increase a company's chances of selling products to an organization, the company should: A) understand the structure of the buying center. B) understand...

The ______ stage in the organizational buying process may be marked by the sales or market research department discovering that a competitor has improved the competitive product.

The ______ stage in the organizational buying process may be marked by the sales or market research department discovering that a competitor has improved...

In an effort to make better and more efficient purchase decisions, the Ford Motor Company forms loosely organized groups of people who work together on purchase decisions. The people included in these groups change depending on the purchase situation and may include key personnel from various departments, including research and development, finance, marketing, shipping, and sales. Such a loosely organized group of people within an organization who are involved in the purchase decision is correctly called an organizational:

In an effort to make better and more efficient purchase decisions, the Ford Motor Company forms loosely organized groups of people who work together...

If the purchase is a new buy for a manufacturer, the seller should be prepared to act as a consultant to the buyer, work with technical personnel, and:

If the purchase is a new buy for a manufacturer, the seller should be prepared to act as a consultant to the buyer, work with technical personnel, and: A)...

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter buys the distilled scents it mixes and bottles and sells as perfumes in America from a French manufacturer. One of the first perfumes ever sold under the Demeter brand was Fresh Water. When Christopher Brosius, the owner of the company, reorders the distilled scents needed to make another batch of Fresh Water perfume, it would most likely be an example of a:

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they...

The screenwriter walked into the production company office expecting to talk to an executive of the company about producing the writer's idea for a new television situation comedy. As he entered the office, the receptionist said, "I'm sorry, you can't see my boss. Please leave your manuscript and I'll read it. If it's any good, I'll show it to Ms. Friedman who will then get back to you." The receptionist was assuming which buying center role?

The screenwriter walked into the production company office expecting to talk to an executive of the company about producing the writer's idea for a...

Cards of Wood, Inc. is a company that makes and markets micro-thin wood veneer business cards primarily to people in different facets of the woodworking business. A salesperson for Cards of Wood who calls on a company that makes cabinets would have the highest probability of making a sale if he is able to determine who the __________ is in the company's buying center.

Cards of Wood, Inc. is a company that makes and markets micro-thin wood veneer business cards primarily to people in different facets of the woodworking...

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter is solely owned and operated by Christopher Brosius. He is responsible for selecting the scents that will be sold under the Demeter brand. In terms of the buying center, Brosius has the roles of:

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they...

________ is an industrial buying practice in which two organizations agree to purchase each other's goods and services.

________ is an industrial buying practice in which two organizations agree to purchase each other's goods and services. A) A tying arrangement B)...