Managers who are satisfied with their current market share and profit situation sometimes adopt "status quo" objectives. Which of the following phrases would not be used in status quo pricing?

Managers who are satisfied with their current market share and profit situation sometimes adopt "status quo" objectives. Which of the following phrases...

With regard to Internet marketing, which of the following statements is FALSE?

With regard to Internet marketing, which of the following statements is FALSE? A. Use of e-mail is growing. B. Business-to-business advertising is...

Sales promotion refers to promotion activities that stimulate interest, trial, or purchase by consumers. It would thus include activities other than

Sales promotion refers to promotion activities that stimulate interest, trial, or purchase by consumers. It would thus include activities other than A....

The income that is left after taxes for a family to make payments on necessities is called

The income that is left after taxes for a family to make payments on necessities is called A. gross profit B. disposable income C. net profit D....

A widely available measure of the output of the whole economy and the total market value of goods and services produced in a year in the United States is called

A widely available measure of the output of the whole economy and the total market value of goods and services produced in a year in the United States...

The United States

The United States A. and England have the highest divorce rate in the world—about 45% of marriages end in divorce B. has the lowest divorce rate in...

The birthrate in the United States is currently

The birthrate in the United States is currently A. starting to drop because more couples are waiting to have children B. rising sharply due to returning...

Which of the following is a major disadvantage associated with the collection of primary data in the course of marketing research?

Which of the following is a major disadvantage associated with the collection of primary data in the course of marketing research? A. It provides the...

Marketing research

Marketing research A. should be planned by research specialists who understand research techniques better than marketing managers B. consists mainly...

Which of the following research methods require the most care in interpreting the results?

Which of the following research methods require the most care in interpreting the results? A. Random sampling B. Mail surveys C. Telephone surveys D....

A research proposal

A research proposal A. is stated right after the problem is defined B. is a plan that specifies what information will be obtained and how C. can...

Which of the following steps of the market research process typically takes over half of the time in completing the research?

Which of the following steps of the market research process typically takes over half of the time in completing the research? A. Problem definition B....

Which of the following is the first step in undertaking a marketing research project?

Which of the following is the first step in undertaking a marketing research project? A. Define the problem. B. Solve the problem. C. Collect problem-specific...

What type of buying is required for nonstandardized products that require careful examination?

What type of buying is required for nonstandardized products that require careful examination? A. Negotiated contract buying B. Inspection buying C....

Multiple buying influence means that several people share in making purchase decisions. These people are called

Multiple buying influence means that several people share in making purchase decisions. These people are called A. users B. buyers C. influencers D....

By evaluating suppliers and how they are working out for a company, buyers can make better (and more informed) decisions. A formal rating of suppliers on all relevant areas of performance is called a(n)

By evaluating suppliers and how they are working out for a company, buyers can make better (and more informed) decisions. A formal rating of suppliers...

Employers hire buying specialists. These specialists are called what?

Employers hire buying specialists. These specialists are called what? A. Purchasing agents B. Sales managers C. Order takers D. Order getters E....

A routine repurchase that may have been made many times before is called

A routine repurchase that may have been made many times before is called A. new-task buying B. straight rebuy C. modified rebuy D. purchase E....

Which of the following is the best example of product development?

Which of the following is the best example of product development? A. American Express increased advertising expenditures to encourage customers to...

Which of the following is NOT a step in the approach to segmenting product markets?

Which of the following is NOT a step in the approach to segmenting product markets? A. Name the possible product markets. B. List the potential customer...

The marketing concept came to the forefront of American business during which of the following eras?

The marketing concept came to the forefront of American business during which of the following eras? A. Simple trade era B. Marketing department era C....

In macro-marketing, which of the following universal functions of marketing have to be performed?

In macro-marketing, which of the following universal functions of marketing have to be performed? A. Buying B. Transporting C. Marketing information D....

The manufacturing of a telephone, using various raw materials, is an example of what type of utility?

The manufacturing of a telephone, using various raw materials, is an example of what type of utility? A. Task B. Possession C. Time D. Form E....

Which of the following are NOT examples of support goods?

Which of the following are NOT examples of support goods? A. Services B. Supplies C. Installations D. Accessory equipment E. All of the above are...

What is meant by commercialization of a new product?

What is meant by commercialization of a new product? A. Create a product prototype. B. Test the product and product strategy in the marketplace. C....

The process of offering a product for sale on a limited basis in a defined geographic area in order to gauge consumer reaction to the actual product is known as

The process of offering a product for sale on a limited basis in a defined geographic area in order to gauge consumer reaction to the actual product...

Which type of new product test is most likely to answer the questions: "How does the customer perceive the product?" and "Who would use the product?"

Which type of new product test is most likely to answer the questions: "How does the customer perceive the product?" and "Who would use the product?" A....

If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy?

If Mark pays the Hershey Company for the right to use its name on his line of T-shirts, then Mark is using which strategy? A. Manufacturer's branding B....

The stage of the product life cycle characterized by overcapacity, intense competition, and the eventual elimination of weaker competitors is called the

The stage of the product life cycle characterized by overcapacity, intense competition, and the eventual elimination of weaker competitors is called...

When choosing the best medium to deliver a firm's message, the first and most important factor to be decided is

When choosing the best medium to deliver a firm's message, the first and most important factor to be decided is A. the package design of the product B....

Which of the following dimensions of service marketing refers to the notion that the quality of a service depends upon who provides it as well as when, where, and how it is provided?

Which of the following dimensions of service marketing refers to the notion that the quality of a service depends upon who provides it as well as when,...

When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which strategy?

When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which strategy? A. Product...

Burdwick's Menswear Store has decided to segment its market based on gender, income, and occupation. Which of the following would most appropriately describe their form of segmentation?

Burdwick's Menswear Store has decided to segment its market based on gender, income, and occupation. Which of the following would most appropriately...

Which of the following types of advertising develops primary demand for a product category as opposed to demand for a specific brand?

Which of the following types of advertising develops primary demand for a product category as opposed to demand for a specific brand? A. Institutional B....

Choosing a product difference that competitors cannot easily copy would be an example of which of the following kinds of differentiation?

Choosing a product difference that competitors cannot easily copy would be an example of which of the following kinds of differentiation? A. Important B....

The way a product is perceived by customers on important attributes is called

The way a product is perceived by customers on important attributes is called A. product position B. image psychology C. market segmentation D....

Advertising belongs to which aspect of the marketing mix?

Advertising belongs to which aspect of the marketing mix? A. Product B. Price C. Place D. Promotion E. Perception Answer: (D) Advertising...

You finally decided (after some coaxing from your friends) that a good way to get into shape is in-line skating. You suddenly become aware of television and radio advertising about Rollerblade products. This is an example of

You finally decided (after some coaxing from your friends) that a good way to get into shape is in-line skating. You suddenly become aware of television...

All of the following are criticisms leveled against marketing by critics EXCEPT

All of the following are criticisms leveled against marketing by critics EXCEPT A. selling shoddy or unsafe products B. forcing consumers to shop...

Which of the following is the best choice when large volumes of goods must be stored regularly?

Which of the following is the best choice when large volumes of goods must be stored regularly? A. Private warehouse B. Public warehouse C. Distribution...

When a demand curve is "inelastic,"

When a demand curve is "inelastic," A. total revenues go down if price goes down B. total revenues go down if price goes up C. total revenues stay...

Sugar Bear Fresh Farm Produce is a premium item sold in exclusive stores where freshness and quality are crucial. Which form of transportation should Sugar Bear Fresh Farm Produce utilize in order to get their goods from Colorado to Pennsylvania?

Sugar Bear Fresh Farm Produce is a premium item sold in exclusive stores where freshness and quality are crucial. Which form of transportation should...

When preparing to market internationally, what is the typical chronological progression (or order) that most companies would follow?

When preparing to market internationally, what is the typical chronological progression (or order) that most companies would follow? A. Export department;...

When entering a foreign market, a marketer may need to adapt or modify which of the following promotional methods to meet the culture norms of the target market?

When entering a foreign market, a marketer may need to adapt or modify which of the following promotional methods to meet the culture norms of the target...

Which of the following statements about positioning is FALSE? Positioning techniques

Which of the following statements about positioning is FALSE? Positioning techniques A. require a firm to collect data about consumer perceptions of...

Judy and Dale want to calculate the selling price (on COST) of an item that has a cost of $10.00 and a markup percent on cost of 40%. What is their selling price?

Judy and Dale want to calculate the selling price (on COST) of an item that has a cost of $10.00 and a markup percent on cost of 40%. What is their...

Which of the following is a marketing management tool that shows how customers perceive proposed and/or present brands?

Which of the following is a marketing management tool that shows how customers perceive proposed and/or present brands? A. Market segmentation B....

When trying to calculate markup based on product cost, Doc and Den wanted to determine the markup on a product that cost $150 and sold for $200. What is their markup?

When trying to calculate markup based on product cost, Doc and Den wanted to determine the markup on a product that cost $150 and sold for $200. What...

The McHenry Store, a retailer of fine clothing, wants to calculate both the cost and selling price of a new suit they received from a fine clothing tailor. The amount of markup on selling price is 20%, and the amount of markup is $100. Can they calculate both the cost and the selling price of the product?

The McHenry Store, a retailer of fine clothing, wants to calculate both the cost and selling price of a new suit they received from a fine clothing...

Jan and Bob Winfield want to calculate the cost of a new chair they just bought. Jan told Bob that the retail selling price of the chair was $1,000, and that the markup percent on the selling price was 60%. What would their cost be?

Jan and Bob Winfield want to calculate the cost of a new chair they just bought. Jan told Bob that the retail selling price of the chair was $1,000,...

The MOLE, a toy retailer, wants to calculate the selling price for some of their stuffed dolls. They know that they paid $400 each for the dolls, and they want a 60% markup on selling price. What should their selling price be?

The MOLE, a toy retailer, wants to calculate the selling price for some of their stuffed dolls. They know that they paid $400 each for the dolls, and...

Joe Fisherman wants to know his percent markup on retail of a pair of shoes for which he paid $1,000. He knows the amount of markup was $600. Which of the following would answer his question?

Joe Fisherman wants to know his percent markup on retail of a pair of shoes for which he paid $1,000. He knows the amount of markup was $600. Which...

With a selling price of $2,000 and a cost of $800, what would the markup (at retail) be for this product?

With a selling price of $2,000 and a cost of $800, what would the markup (at retail) be for this product? A. $1,000 B. $2,000 C. $1,200 D. $800 E....

Based upon retail selling price, if John Doe wants to figure out the actual amount of markup of a product he plans to retail, he should

Based upon retail selling price, if John Doe wants to figure out the actual amount of markup of a product he plans to retail, he should A. divide...

A selective distribution policy might be used to avoid selling to wholesalers and/or retailers for a number of reasons. Which of the following reason(s) could be given for following a selective strategy?

A selective distribution policy might be used to avoid selling to wholesalers and/or retailers for a number of reasons. Which of the following reason(s)...

Sales promotion expenditures are growing and are aimed toward which of the following group(s)?

Sales promotion expenditures are growing and are aimed toward which of the following group(s)? A. Final consumers or users B. Middlemen, or intermediaries C....

What is the term used that means the seller pays the cost of loading the products onto some transportation vehicle, then at the point of loading, title passes to the buyer who usually also assumes responsibility for damage en route and pays the freight costs?

What is the term used that means the seller pays the cost of loading the products onto some transportation vehicle, then at the point of loading, title...

A music lover wanting a higher-quality sound from a CD player is most apt to use which of the following levels of problem solving?

A music lover wanting a higher-quality sound from a CD player is most apt to use which of the following levels of problem solving? A. Limited problem...

Communicating information between the seller and the potential buyer, or others in the channel, to influence attitudes and behavior is known as

Communicating information between the seller and the potential buyer, or others in the channel, to influence attitudes and behavior is known as A....

When a consumer experiences cognitive dissonance, this means

When a consumer experiences cognitive dissonance, this means A. without confirmation, the adopter may buy something else next time he makes a purchase B....

True work in "green marketing" requires companies to practice the three R's of waste management which are

True work in "green marketing" requires companies to practice the three R's of waste management which are A. recycle, recycle, recycle B. response,...

Deciding to target several market segments and design separate offers for each is called

Deciding to target several market segments and design separate offers for each is called A. undifferentiated marketing B. differentiated marketing C....

Freight forwarders can often charge shippers lower rates than basic carriers because they

Freight forwarders can often charge shippers lower rates than basic carriers because they A. will only deliver to selected locations B. only handle...

Environmental scanning is an important step in planning a market opportunity analysis. In relation to international marketing, which of the following environments deals with nationalism (putting a country's interests before everything else)?

Environmental scanning is an important step in planning a market opportunity analysis. In relation to international marketing, which of the following...

From a consumer's viewpoint, what kind of innovation would an improved electric blanket be?

From a consumer's viewpoint, what kind of innovation would an improved electric blanket be? A. Innovation B. Continuous innovation C. Dynamically...

Tuttie Babe Bikes, a manufacturer of mountain, ten speed, and other bikes, wants to divide its entire market into different groups. One group is for those who exercise, another for those who need transportation, and so on. They want to develop a different marketing mix for each of these groups. This process of dividing consumers into different groups with similar needs is called

Tuttie Babe Bikes, a manufacturer of mountain, ten speed, and other bikes, wants to divide its entire market into different groups. One group is for...

When assessing a market situation utilizing the GE Strategic Planning Grid, which of the following is NOT considered when looking at business strengths?

When assessing a market situation utilizing the GE Strategic Planning Grid, which of the following is NOT considered when looking at business strengths? A....

What type of research seeks to find in-depth, open-ended responses?

What type of research seeks to find in-depth, open-ended responses? A. Quantitative B. Marketing C. Chi square D. Experimental E. Qualitative Answer: (E)...

Which of the following is true about a Market Information System (MIS)?

Which of the following is true about a Market Information System (MIS)? A. MIS is a way of continually gathering and analyzing data to provide marketing...

Johanna wants to start a new dance studio and needs to calculate the cost and selling price she should charge for lessons. Her accountant told her that the markup percent ON COST should be 15%, and that the amount of markup should be $17.00. What should her cost and selling price be?

Johanna wants to start a new dance studio and needs to calculate the cost and selling price she should charge for lessons. Her accountant told her that...

When designing a research study, the researcher must make sure that the research study actually measures what it is supposed to measure. This concept is called

When designing a research study, the researcher must make sure that the research study actually measures what it is supposed to measure. This concept...

A "buying center"

A "buying center" A. is always identified on a firm's organization chart B. is always controlled by the purchasing manager C. is usually located...

"Economies of scale" means that

"Economies of scale" means that A. the more producers there are in a country, the greater the need for retailers B. larger countries enjoy more economic...

Which stage of the product life cycle would have the lowest industry profits, where a firm entering may experience profit losses?

Which stage of the product life cycle would have the lowest industry profits, where a firm entering may experience profit losses? A. Market introduction B....

Which of the following are important when considering what objectives a firm sets for themselves?

Which of the following are important when considering what objectives a firm sets for themselves? A. To engage in specific activities that will perform...

Which of the following promotional methods may best be described as mass selling?

Which of the following promotional methods may best be described as mass selling? A. Personal selling and sales promotion B. Advertising and publicity C....

The first step in segmenting international markets is to

The first step in segmenting international markets is to A. develop a marketing mix B. segment by country or region looking at cultural, demographic,...

Bit Johnson sells four units of his famous BJ733 barbecue grill system, resulting in a total revenue of $420. His total revenue for five units is $460. The price on the four units is $105 per unit and the price for the five units (per unit) is $92. What is the marginal revenue for the fifth unit?

Bit Johnson sells four units of his famous BJ733 barbecue grill system, resulting in a total revenue of $420. His total revenue for five units is $460....

When doing positioning, a good marketing manager should

When doing positioning, a good marketing manager should A. focus on the needs of baby boomers B. avoid target marketing strategies C. plan on making...

A segmentation of the toothpaste market would most likely reveal that

A segmentation of the toothpaste market would most likely reveal that A. most consumers are concerned about brightness of teeth B. factors such as...

Which of the following best describes the conditions found in the market maturity stage of the product life cycle?

Which of the following best describes the conditions found in the market maturity stage of the product life cycle? A. Consumers view the products in...

When developing a final price for a product, the marketing manager needs to know several things about product cost. Which of the following costs, in relation to accounting costs, is most related to product output?

When developing a final price for a product, the marketing manager needs to know several things about product cost. Which of the following costs, in...

Which of the following is used by a company to help separate brand names for each of the company's products, when the products are of varying quality or type?

Which of the following is used by a company to help separate brand names for each of the company's products, when the products are of varying quality...

Which of the following sales promotion techniques are generally NOT aimed at middlemen, or intermediaries?

Which of the following sales promotion techniques are generally NOT aimed at middlemen, or intermediaries? A. Trade shows B. Push money C. Aisle...

Baby's Notion and Lotion shop requires a minimum markup of 50% at retail on a new line of lotions. If Baby feels that the line of lotions should retail for $20 per lotion, which of the following is the maximum amount she should pay for each lotion she buys?

Baby's Notion and Lotion shop requires a minimum markup of 50% at retail on a new line of lotions. If Baby feels that the line of lotions should retail...

Which kind of positioning involves providing the most upscale product or service and charging a premium price to cover the higher costs?

Which kind of positioning involves providing the most upscale product or service and charging a premium price to cover the higher costs? A. More for...

Which social class group is matched correctly with their approximate size for those social classes in the United States?

Which social class group is matched correctly with their approximate size for those social classes in the United States? A. Upper-class—32% B. Upper-middle...

The AIDA model in marketing communication refers to four promotion tasks that include

The AIDA model in marketing communication refers to four promotion tasks that include A. getting attention, holding interest, creating demand, and...

The accuracy of quantitative data is affected by

The accuracy of quantitative data is affected by A. the response rate B. the sample size C. the sampling procedure D. (A), (B) and (C) E. None...

Which of the following would make up the cultural and social environment that have an effect on consumer's buying behaviors?

Which of the following would make up the cultural and social environment that have an effect on consumer's buying behaviors? A. Languages people speak B....

Trying to balance the interests of people who want to drink beer and the dangers of losing lives because of drunk driving is an example of

Trying to balance the interests of people who want to drink beer and the dangers of losing lives because of drunk driving is an example of A. green...

A poorly written and worded question that has different meanings to different respondents, when used in a marketing research setting, is said to have poor

A poorly written and worded question that has different meanings to different respondents, when used in a marketing research setting, is said to have...

In a new-task buying situation, a good salesperson should contact the client's

In a new-task buying situation, a good salesperson should contact the client's A. influencers B. buyers (purchase managers) C. deciders D. gatekeepers E....

An important family life-cycle category to sell to, and an attractive market for many products and services because of the unusually high income period for the workers in the demographic segment, may be

An important family life-cycle category to sell to, and an attractive market for many products and services because of the unusually high income period...

Which of the following is NOT included in the five-step problem-solving process utilized by consumers when purchasing products and services?

Which of the following is NOT included in the five-step problem-solving process utilized by consumers when purchasing products and services? A. Awareness...

Vertical marketing channel-systems, in which the whole channel focuses on the same target market at the end of the channel, could best be described as which of the following?

Vertical marketing channel-systems, in which the whole channel focuses on the same target market at the end of the channel, could best be described...

Which of the following conditions are favorable to successful branding?

Which of the following conditions are favorable to successful branding? A. The dependability and availability of the product are limited. B. The...

Pillsbury has one manufacturing plant for each of their products. Which of the following would they utilize in order to get a mixture of their products to individual stores?

Pillsbury has one manufacturing plant for each of their products. Which of the following would they utilize in order to get a mixture of their products...

A marketing manager must compete for customers with competitors who are offering very similar types of products, and where there are just a few sellers in the industry. This environmental situation would best be described as

A marketing manager must compete for customers with competitors who are offering very similar types of products, and where there are just a few sellers...