a.) Surfaces can be polished to a smooth finish
b.) Surfaces do not corrode easily
c.) There is little chance for copper to get into milk
d.) All of the above
Answer: d.) All of the above
a.) 1.8
b.) 9.5
c.) 16.7
d.) 24.8
Answer: b.) 9.5
a.) Sherman Act
b.) Capper-Volstead Act
c.) Farm Bill
d.) Barkley Act
Answer: b.) Capper-Volstead Act
a.) 100
b.) 90
c.) 80
d.) 70
Answer: d.) 70
a.) butterfat
b.) antibiotics
c.) pesticides
d.) added water
e.) pro vitamin "D
Answer: d.) added water
a.) 5%
b.) 50%
c.) 70%
d.) 95
Answer: c.) 70%
a.) Acidosis
b.) Fatty liver
c.) Displaced abomasum
d.) Mastitis
Answer: a.) Acidosis
a.) feed more grain
b.) increase protein concentrate
c.) add more fat
d.) all of the above
Answer: c.) add more fat
a.) 200,000
b.) 400,000
c.) 750,000
d.) 1,000,000
Answer: c.) 750,000
a.) 42 percent
b.) 58 percent
c.) 63 percent
d.) 87 percent
Answer: d.) 87 percent
a.) Class I
b.) Class II
c.) Class III
d.) Class IV
Answer: a.) Class I
a.) feed
b.) labor
c.) milking supplies
d.) A.I. breeding supplies
Answer: a.) feed
a.) Milk Income Loss Contract
b.) Federal Support Price
c.) Cooperatives Working Together
d.) Unified Marketing Plan
Answer: c.) Cooperatives Working Together
a.) Strawberry
b.) Cookies N' cream
c.) Vanilla
d.) Mint Chocolate Chip
Answer: d.) Mint Chocolate Chip
a.) Spring
b.) Summer
c.) Fall
d.) Winter
Answer: b.) Summer
a.) Class I
b.) Class II
c.) Class III
d.) Class IV
Answer: d.) Class IV
a.) Nitrogen
b.) Phosphorus
c.) Potassium
d.) Zinc
Answer: a.) Nitrogen
a.) fluid milk & butter
b.) ice cream & butter
c.) cheese & butter
d.) nonfat dry milk & butter
Answer: d.) nonfat dry milk & butter
a.) Paper
b.) Plastic
c.) Glass
d.) Metal (tin) cans
Answer: b.) Plastic
a.) Assuring that safety standards are met
b.) Providing quality control to manufactures
c.) Providing export bonuses to sellers
d.) Clearing shipments of products during inspections by receiving countries
Answer: c.) Providing export bonuses to sellers
a.) Spring
b.) Summer
c.) Fall
d.) Winter
Answer: b.) Summer
a.) Summer
b.) Fall
c.) Winter
d.) Spring
Answer: d.) Spring
a.) Class I
b.) Class II
c.) Class III
d.) Class IV
Answer: a.) Class I
a.) Canada
b.) European Union
c.) India
d.) United States
Answer: a.) Canada
a.) Jenny Craig
b.) Low-carbohydrate diets
c.) Slim Fast
d.) Spa Slim
Answer: b.) Low-carbohydrate diets
a.) classified pricing
b.) pooling
c.) support pricing
d.) differential pricing
e.) distributive payments
Answer: b.) pooling
a.) 10
b.) 15
c.) 25
d.) 35
Answer: b.) 15
a.) 0%
b.) 50%
c.) 80%
d.) 95%
Answer: d.) 95%
a.) 44%
b.) 62%
c.) 86%
d.) 100%
Answer: c.) 86%
a.) 2,000
b.) 20,000
c.) 1,500
d.) 15,000
Answer: b.) 20,000
a.) Frozen dairy products, cheeses, fluid milk and cream, butter
b.) Fluid milk and cream, cheeses, frozen dairy products, butter
c.) Cheeses, fluid milk and cream, butter, frozen dairy products
d.) Butter, fluid milk and cream, cheeses, frozen dairy products
Answer: c.) Cheeses, fluid milk and cream, butter, frozen dairy products
a.) how payment is to be made to milk producers for milk
b.) from whom milk is to be purchased by processors
c.) to whom milk is to be sold by producers
d.) grade A sanitary standards
Answer: a.) how payment is to be made to milk producers for milk
a.) 1927
b.) 1937
c.) 1956
d.) 1966
Answer: b.) 1937
a.) a value set to penalize milk producers who have too little fat in their milk
b.) a value established to penalize milk producers who have too much fat in their milk
c.) the value to be added or subtracted per 0.1% of milk fat above or below 3.5%
d.) all of the above
e.) none of the above
Answer: c.) the value to be added or subtracted per 0.1% of milk fat above or below 3.5%
a.) leave them to be determined in the marketplace
b.) adjust them according to demand
c.) adjust them according to supply
d.) set them fairly
Answer: a.) leave them to be determined in the marketplace
a.) producers of the milk
b.) the U. S. Department of Agriculture
c.) retail store owners
d.) processors of the milk (called handlers)
e.) consumers of grade A milk
Answer: d.) processors of the milk (called handlers)
a.) a part of the testing by Market Administrators
b.) the first consideration in pooling milk
c.) not controlled by Federal Orders
d.) only checked when the milk fails the freezing point test
Answer: c.) not controlled by Federal Orders
a.) classification according to the relative safety of each class
b.) payment for milk according to its quality
c.) payment for milk according to its cost of production
d.) payment for milk according to the product in which it ends up
Answer: d.) payment for milk according to the product in which it ends up
a.) prices
b.) bacteria counts
c.) fat tests
d.) all of these
Answer: a.) prices
a.) state - funded
b.) farmer - funded
c.) federal - funded
d.) none of the above
Answer: b.) farmer - funded
a.) 2 to 3 days
b.) 3 weeks
c.) 10 to 14 days
d.) 1 month
Answer: c.) 10 to 14 days
a.) abomasum
b.) omasum
c.) reticulum
d.) rumen
Answer: c.) reticulum
a.) 1
b.) 3
c.) 4
d.) 5
Answer: b.) 3
a.) even
b.) higher
c.) medium
d.) lower
Answer: d.) lower
a.) agitation during cooling is very slow
b.) agitation during cooling is too vigorous
c.) milk is not cooled immediately after milking
d.) cows are milked soon after eating succulent pastures or silage
Answer: d.) cows are milked soon after eating succulent pastures or silage
a.) protected from exposure to dust and heat
b.) protected from exposure to copper, sun light and fluorescent light
c.) cooled quickly to less than 40oF
d.) not adulterated with water and antibiotics
Answer: b.) protected from exposure to copper, sun light and fluorescent light
a.) fat globule membrane, a protective layer, covers the fat globules
b.) the major protein, casein, ties up the lipase
c.) fat globules are too small to attract the enzyme until they are homogenized
Answer: a.) fat globule membrane, a protective layer, covers the fat globules
a.) stopping of all bacterial growth
b.) slowing of bacterial growth
c.) killing of all bacteria
d.) killing of all microorganisms
Answer: b.) slowing of bacterial growth
a.) a high somatic cell count
b.) water had been added to the milk
c.) that the milk had been exposed to pesticide
d.) that the temperature of the milk was high
Answer: d.) that the temperature of the milk was high
a.) free fatty acids
b.) sulfuric acid
c.) lactic acid
d.) conjugated linoleic acid
Answer: c.) lactic acid
a.) these conditions promote oxidation of the milk and bacterial contamination
b.) these kinds of equipment are quite costly
c.) these metals release radioactive particles
d.) they stimulate the growth of bacteria
Answer: a.) these conditions promote oxidation of the milk and bacterial contamination
a.) more stressed
b.) from cold climates
c.) from California
d.) more productive
Answer: d.) more productive
a.) catalase
b.) lipase activity
c.) whey
d.) casein
e.) chlorides
Answer: d.) casein
a.) 9
b.) 11
c.) 13
d.) 15
e.) 17
Answer: c.) 13
a.) bromine
b.) saline
c.) iodine
d.) chlorine
e.) fluorine
Answer: d.) chlorine
a.) detergent flavor in milk
b.) high bacteria counts
c.) high somatic cell counts
d.) foreign flavor
Answer: b.) high bacteria counts
a.) quaternary ammonium compound
b.) chlorinated alkaline detergent
c.) iodophor
d.) acid cleaner
Answer: d.) acid cleaner
a.) using the Babcock test
b.) for a high freezing point
c.) for boiling point
d.) for total solids
Answer: b.) for a high freezing point
a.) they illegally preserve the milk
b.) some people are hypersensitive (react adversely) to them
c.) they can inhibit growth of "good" bacteria used in making cheese
d.) both B and C
Answer: d.) both B and C
a.) A Grade A
b.) Manufacturing grade
c.) All milk in the market regardless of grade
d.) Both manufacturing grade and Grade A milk in all markets
Answer: a.) A Grade A
a.) Butter, nonfat dry milk and cheddar cheese
b.) Cottage cheese and ice cream
c.) Fresh milk and cream
d.) All varieties of cheese
Answer: a.) Butter, nonfat dry milk and cheddar cheese
a.) Cultured
b.) Nonfat day
c.) Evaporated
d.) Sweetened condensed
Answer: c.) Evaporated
a.) 10
b.) 100
c.) 1,000
d.) 1,000,000
Answer: c.) 1,000
a.) 10
b.) 12
c.) 14
d.) 16
Answer: a.) 10
a.) 600,000
b.) 550,000
c.) 400,000
d.) 330,000
e.) 250,000
Answer: e.) 250,000
a.) Acidosis
b.) Johnes Disease
c.) Ketosis
d.) Milk Fever
Answer: b.) Johnes Disease
a.) Funded by voluntary contribution of 10 cents per cwt
b.) Supports periodic herd retirement programs
c.) Supports export of dairy products
d.) All of the above
Answer: d.) All of the above
a.) In an extra-label manner
b.) In a manner as the label directs
c.) In accordance to the FDA's regulations
d.) All of the above
Answer: a.) In an extra-label manner
a.) Tuberculosis
b.) Q-Fever
c.) Pneumonia
d.) Only A and B
Answer: d.) Only A and B
a.) Cows may not have been treated with antibiotics
b.) Insecticides may not have been used
c.) The farm must have been audited by a third party
d.) All of the above
Answer: d.) All of the above
a.) Basic or alkaline
b.) Neutral
c.) Acidic
d.) Not related to change
Answer: a.) Basic or alkaline
a.) Foreign
b.) Unclean
c.) High acid
d.) Feed
e.) Fat/watery
Answer: b.) Unclean
a.) 25%
b.) 50%
c.) 75%
d.) 90%
Answer: a.) 25%
a.) Forms a gelatinous mass clinging together in a strong reaction
b.) Flows freely without change in viscosity
c.) Forms small clumps in a moderate reaction
d.) Turns a deep purple color
Answer: b.) Flows freely without change in viscosity
a.) Bacteria
b.) Foreign matters
c.) Somatic cells
d.) Red blood cells
Answer: c.) Somatic cells
a.) Reduced shelf life
b.) Increased rancidity
c.) Reduced cheese yield
d.) All of the above
Answer: d.) All of the above
a.) Iodine
b.) Magnesium
c.) Phosphorus
d.) Calcium
Answer: d.) Calcium
a.) Below 200,000
b.) 150,000-500,000
c.) 800,000-5,000,000
d.) Over 5,000,000
Answer: d.) Over 5,000,000
a.) Cheese
b.) Casein
c.) Butterfat
d.) Cream
e.) Yogurt
Answer: a.) Cheese
a.) Butter
b.) Ice cream
c.) Cottage cheese
d.) Skim milk
Answer: d.) Skim milk
a.) 1.0 to 1.5
b.) 2.5 to 3.5
c.) 5.0 to 6.0
d.) 7.0 to 8.0
Answer: b.) 2.5 to 3.5
a.) 20,000 pounds
b.) 200,000 pounds
c.) 2,000,000 pounds
d.) 2,000,000 CWT
Answer: c.) 2,000,000 poun
a.) Eau Claire, Wisconsin
b.) Chicago, Illinois
c.) Indianapolis, Indiana
d.) Boston, Massachusetts
Answer: d.) Boston, Massachusetts
a.) Milk Income Loss Contract
b.) Milk Incentive Loss Control
c.) Milk In Least Cost
d.) Milk Income from Less Cows
e.) Margin Protection Program
Answer: e.) Margin Protection Program
a.) The USDA
b.) Milk Handlers
c.) Participating Dairy Farms
d.) A national dairy check-off assessment
Answer: c.) Participating Dairy Farms
a.) 2.1575 pounds
b.) 2.15 pounds
c.) 2.1375 pounds
d.) 2.1265 pounds
Answer: b.) 2.15 pounds
a.) Gelato
b.) Sherbet
c.) Custard
d.) Sorbet
Answer: d.) Sorbet
a.) Cheddar and Swiss
b.) Colby and Mozzarella
c.) Cheddar and Mozzarella
d.) Colby and Parmesan
Answer: c.) Cheddar and Mozzarella
a.) 1937
b.) 1964
c.) 1993
d.) 1995
e.) 2000
Answer: e.) 2000
a.) Unsaturated fat
b.) Saturated fat
c.) Trans fat
d.) Poly fat
Answer: c.) Trans fat
a.) Pasteurized Process Cheese Spread
b.) Pasteurized Process Cheese Food
c.) Pasteurized Process Cheese
d.) Pasteurized Process Cheese Product
e.) Pasteurized Process Pimento Cheese
Answer: d.) Pasteurized Process Cheese Product
a.) Appalachian
b.) Florida and Southeast
c.) Southwest
d.) Arizona and Las Vegas
e.) Mideast
Answer: d.) Arizona and Las Vegas
a.) Federal Food and Cosmetic Act
b.) Agricultural Marketing Agreement Act of 1937
c.) The Butter Act
d.) The Freedom Information Act
e.) The Freedom Production Stabilization Act of 1983
Answer: b.) Agricultural Marketing Agreement Act of 1937
a.) Cultured milk
b.) Half and half
c.) Sour cream
d.) Heavy cream
Answer: b.) Half and half
a.) Amount produced increased
b.) Amount per cow increased
c.) Number of cows decreased
d.) Both A and B
e.) A, B and C are correct
Answer: e.) A, B and C are correct
a.) Only checked if there is excess milk
b.) A part of the testing by Market Administrators
c.) The first consideration in pooling milk
d.) Not controlled by Federal Orders
Answer: d.) Not controlled by Federal Orders
a.) Salty
b.) Rancid
c.) Bitter
d.) Malty
Answer: a.) Salty
a.) See if a cow has an infection
b.) Check for bacteria in milk
c.) Determine whether mammary glands are inflamed
d.) Determine weight and age
Answer: c.) Determine whether mammary glands are inflamed
a.) The use of hard water for cleaning and rinsing
b.) Failure to use sufficient acid-type cleaners on farms have hard water
c.) Failure to use adequate detergent on farms that have hard water
d.) All of the above
Answer: d.) All of the above
a.) Milk has not been cooled adequately
b.) Milk from mastitic glands is placed in the bulk milk tank
c.) The milking machine is dirty
d.) Milk is held a long time at the dairy plant
Answer: b.) Milk from mastitic glands is placed in the bulk milk tank
a.) Growth of acid producing bacteria
b.) Contamination of milk with water
c.) Contamination of milk with antibiotics
d.) Action of natural milk enzyme
Answer: d.) Action of natural milk enzyme
a.) Lactose
b.) Sucrose
c.) Casein
d.) Riboflavin
Answer: a.) Lactose
a.) Bitter, salty
b.) High acid, rancid
c.) Feed, garlic/onion
d.) Metallic/oxidized, malty
Answer: a.) Bitter, salty
a.) Flavor and color
b.) Bacteria count and temperature
c.) Weight and age
d.) All of these
e.) None of these
Answer: b.) Bacteria count and temperature
a.) Expecting the milk to be sour
b.) Thinking the sample would have a high bacteria count
c.) Not pumping the milk into his truck's tanks
d.) All of the above
e.) Both A and B
Answer: c.) Not pumping the milk into his truck's tanks
a.) Less than 10
b.) Between 10,000 and 100,000
c.) Not more than 100,000
d.) Between 100,000 and 1,000,000
Answer: c.) Not more than 100,000
a.) Acid
b.) Malty
c.) Feed
d.) Rancid
Answer: a.) Acid
a.) High Acid
b.) Rancid
c.) Oxidized
d.) Flat/Watery
Answer: d.) Flat/Watery
a.) Arizona
b.) Colorado
c.) Michigan
d.) New Mexico
e.) Washington
Answer: b.) Colorado
a.) 2.4%
b.) 7.8%
c.) 12.4%
d.)12.8%
e.) 20.3%
Answer:
d.)12.8%
e.) 20.3%
a.) Nonfat Dry Milk
b.) Cheese
c.) Whey
d.) Lactose
e.) Whole Milk Powder
Answer: a.) Nonfat Dry Milk
a.) China, Russia and Canada
b.) Mexico, Southeast Asia and Canada
c.) Japan, Vietnam and New Zealand
d.) Mexico, Australia and China
e.) Egypt, South Korea and Malaysia
Answer: b.) Mexico, Southeast Asia and Canada
a.) Indonesia
b.) Mexico
c.) Saudi Arabia
d.) Russia
e.) China
Answer: d.) Russia
a.) 22,393 lbs.
b.) 21,822 lbs.
c.) 20,532 lbs.
d.) 24,837 lbs.
e.) 22,354 lbs.
Answer: a.) 22,393 lbs.
a.) +.2%
b.) +.5%
c.) +.9%
d.) -.8%
e.) +.6%
Answer: e.) +.6%
a.) 3.2 million
b.) 5.8 million
c.) 7.4 million
d.) 9.32 million
e.) 11.3 million
Answer: d.) 9.32 million
a.) -1.3%
b.) +1.9%
c.) +6.7%
d.) -3.4%
e.) +.9%
Answer: c.) +6.7%
a.) -.4%
b.) +1.3%
c.) +.5%
d.) -.7%
e.) +.7%
Answer: b.) +1.3%
a.) 201.2 million lbs.
b.) 208.6 billion lbs.
c.) 185.4 billion lbs.
d.) 193.8 million lbs.
e.) 193.8 billion lbs.
Answer: b.) 208.6 billion lbs
a.) 1; 24,116 lbs.
b.) 2; 25,130 lbs.
c.) 3; 24,116 lbs.
d.) 4; 23,820
e.) 5, 24,116 lbs.
Answer: b.) 2; 25,130 lbs.
a.) Wisconsin
b.) New York
c.) Pennsylvania
d.) Virginia
e.) California
Answer: e.) California
a.) 95, 5
b.) 75, 25
c.) 87, 13
d.) 63, 37
Answer: c.) 87, 13
a.) Reduced shelf life
b.) Increased rancidity
c.) Reduced cheese yield
d.) All of the above
Answer: d.) All of the above
a.) High storage temperature
b.) Action oflipase
c.) Mastitis
d.) Exposure to light
Answer: d.) Exposure to light
a.) Iodine
b.) Magnesium
c.) Phosphorus
d.) Calcium
Answer: d.) Calcium
a.) Dairy product promotion
b.) Dairy product research
c.) Nutrition education
d.) Animal feed cost control
e.) A, B, and C above
Answer: e.) A, B, and C above
a) Viral marketing
b) Permission marketing
c) Promotional
d) Transactional
e) Dual distribution
Answer: c
a) games
b) contests
c) quizzes
d) electronic coupons and gifts
e) some or all of the above
Answer: e
a) portal
b) supplier
c) employee
d) transactional
e) promotional
Answer: e
a) viral
b) transactional
c) permission-based
d) promotional
e) product
Answer: d
a) providing access to human service representatives to assist in making purchases
b) accommodating interactive communication initiated by a company's employees, investors and suppliers
c) converting online browsers into online buyers
d) providing information on how items can be used and where they can be purchased
e) obtaining information on customer preferences and buying habits
Answer: d
a) viral
b) transactional
c) permission-based
d) promotional
e) product
Answer: d
a) marketing
b) choiceboard
c) convenient
d) transactional
e) promotional
Answer: e
a) break the law
b) often cooperate with retailers
c) change their product development strategy
d) lose any direct return on investment
e) always use dynamic pricing
Answer: b
a) in some industries, this form of vertical integration is illegal
b) there is a threat of channel conflict
c) it is difficult to maintain a product development strategy
d) some stakeholders are opposed to websites that drain resources without providing any direct return on investment
e) such websites require dynamic pricing, which is difficult to use if supply and demand change frequently
Answer: b
a) portal
b) transactional
c) promotional
d) multichannel
e) direct sales
Answer: b
a) portal
b) transactional
c) promotional
d) multichannel
e) direct sales
Answer: b
a) Cannibalization of sales volume
b) An opt-out restriction
c) Permission marketing
d) Viral marketing
e) None of the above
Answer: a
a) convert an online browser into an online buyer
b) provide access to human service representatives to assist in making purchases
c) conduct customer research
d) obtain feedback from customers
e) all the above
Answer: a
a) multichannel
b) transactional
c) promotional
d) intermediary
e) direct sales
Answer: b
a) promote a company's products and services; convert online browsers into online buyers
b) convert online browsers into online buyers; promote a company's products and services
c) provide information about a company; move consumers closer to a purchase
d) move consumers closer to a purchase; provide information about a company
e) create portals; act as bots
Answer: a
a) information and exchange
b) selling and promotional
c) transactional and promotional
d) corporate and marketing
e) utility and promotional
Answer: c
a) viral marketing
b) permission marketing
c) multichannel marketing
d) dual distribution
e) market penetration
Answer: c
a) viral marketing
b) permission marketing
c) multichannel marketing
d) dual distribution
e) market penetration
Answer: c
a) viral marketing
b) permission marketing
c) multichannel marketing
d) dual distribution
e) market penetration
Answer: c
a) seeks to integrate a firm's communication and distribution channels
b) can be used to leverage the value-added capabilities of different channels
c) allow firms to build relationships with cross-channel shoppers
d) allows cross-channel shoppers to browse one or more websites and then purchase an item at a retail store
e) is accurately described by all of the above
Answer: e
a) Sales arising from cross-channel shoppers dwarfs exclusive online retail sales
b) Cross-channel shoppers don't want to wait several days for delivery
c) Cross-channel shoppers research their items online before buying at a retail store
d) Cross-channel shoppers use the internet to obtain more information than is available at the store
e) All of the above statements about cross-channel shoppers are true
Answer: e
a) an omnivore
b) a cross-channel shopper
c) an Interested
d) a click and trick shopper
e) an Indifferent
Answer: b
a) Twenty percent of online sales occur Monday through Friday
b) The busiest shopping day is Tuesday
c) Favorite websites for workday shopping and buying include those featuring health and beauty items and apparel and accessories
d) 70 percent of consumers say they visit websites from their place of work
e) All of the above are true
Answer: d
a) Twenty percent of online sales occur Monday through Friday
b) The busiest shopping day is Tuesday
c) Favorite websites for workday shopping and buying include those featuring event tickets, travel and flowers and gifts
d) Some 30 percent of consumers say they visit websites from work
e) All of the above are true
Answer: c
a) Twenty percent of online sales occur Monday through Friday
b) The busiest shopping day is Wednesday
c) Favorite websites for workday shopping and buying include those featuring health and beauty items and apparel and accessories
d) Some 30 percent of consumers say they visit websites from work
e) All of the above are true
Answer: b
a) Eighty percent of online sales occur Monday through Friday
b) The busiest shopping day is Tuesday
c) Favorite websites for workday shopping and buying include those featuring health and beauty items and apparel and accessories
d) Some 30 percent of consumers say they visit websites from work
e) All of the above are true
Answer: e
a) Eighty percent of online sales occur Monday through Friday
b) The busiest shopping day is Wednesday
c) Favorite websites for workday shopping and buying include those featuring event tickets, travel and flowers and gifts
d) Some 70 percent of consumers say they visit websites from their place of work
e) All of the above are true
Answer: e
a) eliminating the use of cookies on marketing websites
b) prohibiting the collection of online consumers' personal and financial information
c) awarding the TRUSTe trademark to companies that comply with privacy standards
d) lobbying against the adoption of federal Internet privacy laws
e) relying on the U.S. government to protect online consumer privacy
Answer: c
a) cookies
b) portals
c) search engines
d) push technologies
e) bots
Answer: a
a) Convenience
b) Cost
c) Choice
d) Communication
e) Customization
Answer: e
a) Cookies
b) Bots
c) Locator websites
d) Interstitials
e) Promotional websites
Answer: a
a) Convenience
b) Communication
c) Customization
d) Choice
e) Control
Answer: e
a) products and services purchased online often cost less than in a retail store
b) online shopping does not require that they fight traffic, find a parking space, walk long store aisles and wait in line at check-out
c) they are more informed and discerning shoppers
d) there are websites for almost any good or service they want
e) they can engage in an electronic dialogue with marketers
Answer: c
a) shopping in the marketspace allows for easier price comparisons
b) the majority of the most popular items bought online can be purchased at the same price or cheaper than in retail stores
c) the time and effort of shopping is reduced
d) external search costs are lower
e) all of the above are true
Answer: e
a) Lower external search costs are one of the major reasons for the popularity of online shopping
b) Dynamic pricing is used for all products sold on the Internet
c) All items purchased online have lower prices than they would if purchased at traditional retailers
d) Fixed pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions
e) All of the above statements about cost and its impact on online shopping are true
Answer: a
a) Dynamic pricing
b) Targeted return-on-investment pricing
c) Experience curve pricing
d) Skimming pricing
e) Request-for-bid pricing
Answer: a
a) marketers can offer incentives for referrals
b) marketers can use customerization
c) marketers can use choiceboards
d) marketers can use niche marketing
e) marketers can use permission marketing
Answer: a
a) marketers make the website content so compelling that viewers want to share it with others
b) marketers can use customerization
c) marketers can use choiceboards
d) marketers can use niche marketing
e) marketers can use permission marketing
Answer: a
a) marketers embed a message in the product or service
b) marketers can use customerization
c) marketers can use choiceboards
d) marketers can use niche marketing
e) marketers can use permission marketing
Answer: a
a) opt-out marketing
b) customerization
c) viral marketing
d) niche marketing
e) permission marketing
Answer: c
a) opt-out marketing
b) customerization
c) viral marketing
d) niche marketing
e) permission marketing
Answer: c
a) opt-out marketing
b) customerization
c) viral marketing
d) niche marketing
e) permission marketing
Answer: c
a) opt-out marketing
b) customerization
c) viral marketing
d) niche marketing
e) permission marketing
Answer: c
a) Product
b) Place
c) Product
d) Promotion
e) Price
Answer: c
a) Opt-out marketing
b) Customerization
c) Viral marketing
d) Niche marketing
e) Permission marketing
Answer: c
a) Toys
b) Pharmaceuticals
c) Motion pictures
d) Consumer electronics
e) All of the above
Answer: e
a) spam
b) buzz
c) instant messaging
d) blogging
e) viral marketing
Answer: b
a) Online services in some states can legally prevent spammers from spamming their subscribers
b) Spam is defined as unsolicited e-mail
c) Several Asian countries have anti-spamming laws and in Singapore, the Spam Control Bill was passed in 2007
d) Under the new bill, companies carrying out marketing campaigns via e-mail and SMS messages must tag these messages with "< ADV >" and those that fail to comply can be sued by consumers
e) All of the above statements about spam are true
Answer: e
a) spam
b) buzz
c) log
d) blog
e) web community
Answer: d
a) spam
b) a shopping bot
c) a web community
d) interactive linking
e) a web café
Answer: c
a) spam
b) a shopping bot
c) a web community
d) interactive linking
e) a web café
Answer: c
a) interactive choiceboards
b) shopping communities
c) web communities
d) interactive linking
e) web cafés
Answer: c
a) Increases consumer convenience
b) Reduces information search costs
c) Makes choice assistance possible
d) Provides web communities
e) Internet-enabled communication technologies do all of the above
Answer: e
a) a highly interactive and individualized information and exchange environment, phone customer service and order processing via fax
b) marketer-to-consumer e-mail notification, phone customer service and order processing via fax
c) consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification and phone customer service
d) recording a user's visits to websites, consumer-to-marketer buying and service requests and marketer-to-consumer e-mail notification
e) marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests and consumer-to-consumer chat rooms, instant messaging and social networking websites
Answer: e
a) a highly interactive and individualized information and exchange environment is created for shoppers and buyers
b) it helps customers reduce their search costs and more conveniently find the offerings with the desired features
c) it protects online consumer privacy about the customized products and services they desire
d) it records a user's visits to websites which enhances online consumers' convenience
e) there is no relationship
Answer: a
a) is a technique used by traditional retailers to get online consumers to engage in more bricks-and-mortar shopping
b) makes shopping and buying an enjoyable, personal experience
c) uses multisensory communication to bombard online consumers with untargeted advertising
d) is a method of modifying a generic website for use by small low-tech businesses
e) is a technique used by online retailers to make their websites destination websites instead of portals
Answer: b
a) connectivity
b) customerization
c) customer digitalization
d) online facilitation
e) intermediation
Answer: b
a) Connectivity
b) Customerization
c) Customization
d) Communication
e) Convenience
Answer: c
a) convenience
b) choice
c) customerization
d) customization
e) communication
Answer: b
a) availability and price
b) speed and availability
c) product or service selection and speed
d) product or service selection and choice assistance
e) choice assistance and speed
Answer: d
a) it only takes eight seconds for someone to learn how to navigate the Internet
b) any online purchase should take no more than eight seconds to complete
c) hunter-gatherers will not wait longer than eight seconds for a response in a chat room
d) more than 50 percent of online consumers will spend less than eight seconds at a portal
e) customers will abandon a website if it does not download within eight seconds
Answer: e
a) eight-second rule
b) 80/20 principle
c) iceberg principle
d) hierarchy of needs
e) efficiency rule
Answer: a
a) drive to a large shopping center where there are several bookstores to see which one has the book at the lowest price
b) call all the bookstores in her community to inquire about the price of the book at each one
c) use a bot to comb the websites of online booksellers and locate the website with the best price
d) use a cookie to contact various bookstores and find the one with the best price
e) do none of the above
Answer: c
a) Bots help customers design one-of-a-kind products that fit their specific needs
b) Bots increase the selection of goods and services from which online consumers can choose
c) Bots allow online consumers to engage in an electronic dialogue with marketers
d) Bots enhance the convenience of online shopping
e) Bots allow marketers to record an online consumer's visits to websites
Answer: d
a) reduce time spent online
b) allow customers to make online comparisons of prices and product features
c) permit customers to design one-of-a-kind items that fit their specific needs
d) allow customers to engage in an electronic dialogue with marketers
e) offer customers almost any product or service they want
Answer: b
a) Bots
b) Extranets
c) Digital divides
d) Cookies
e) Weblinks
Answer: a
a) Cookies
b) Weblinks
c) Intranets
d) Bots
e) Extranets
Answer: d
a) Customers don't have to fight traffic, find a parking space, walk long aisles or stand in store check-out lines
b) Consumers can avail themselves of numerous websites for almost any product or service they want
c) Consumers who prefer one-of-a-kind items that fit their specific needs can create them online
d) Consumers can engage in an electronic dialogue with marketers
e) Consumers are in charge in the marketspace
Answer: a
a) Convenience
b) Cost
c) Choice
d) Cookies
e) Customization
Answer: d
a) interest, intuitive, cost, control, flexibility and customization
b) customization, customerization, price, service, entertainment and convenience
c) cost, convenience, customization, communication, control and choice
d) content, context, utility, entertainment, communication and cost
e) control, utility, interest, personalization, choice and flexibility
Answer: c
a) Travel reservations
b) Clothing and accessories
c) Food and beverages
d) Music and books
e) Ticket event sales
Answer: a
a) require pre-purchase trial
b) are highly standardized and use price competition
c) are purchased on the basis of attributes other than price
d) require one-to-one selling
e) require video or audio demonstration
Answer: b
a) can be delivered digitally
b) are highly standardized
c) require audio or video demonstration
d) do not require pre-purchase trial
e) are purchased mainly on the basis of price
Answer: d
a) Computers and computer accessories
b) CDs, videos and books
c) Travel reservations
d) Clothing and accessories
e) All the above
Answer: e
a) Yes Mom
b) Mrs. NetSkeptic
c) The Tech Nester
d) Passive Under Pressure
e) All of the above are segments of online mothers
Answer: e
a) on average 38 years old
b) college educated
c) married
d) working outside the home
e) all of the above
Answer: e
a) are women who do their actual purchasing at traditional retail stores
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: b
a) ebivalent newbies
b) click-and-mortar
c) brand loyalists
d) hooked, online and single
e) time-sensitive materialists
Answer: e
a) Ebivalent newbies
b) Click-and-mortar
c) Brand loyalists
d) Hooked, online and single
e) Time-sensitive materialists
Answer: d
a) hunter-gatherers
b) click-and-mortar
c) brand loyalists
d) hooked, online and single
e) time-sensitive materialists
Answer: d
a) are married couples with children at home who use the Internet like a consumer magazine
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: b
a) are married couples with children at home who use the Internet like a consumer magazine
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: e
a) are married couples with children at home who use the Internet like a consumer magazine
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: d
a) are married couples with children at home who use the Internet like a consumer magazine
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: a
a) are women who do their actual purchasing at traditional retail stores
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: a
a) are women who do their actual purchasing at traditional retail stores
b) rarely spend money online and use the Internet as an information source
c) regularly visit their favorite bookmarked websites and spend the most money online
d) regard the Internet as a convenient tool for buying music, books and computer software
e) consist of young, affluent single consumers who spend more time online than any other segment
Answer: c
a) hunter-gatherers
b) click-and-mortar
c) brand loyalists
d) hooked, online and single
e) time-sensitive materialists
Answer: b
a) Hunter-gatherers
b) Click-and-mortar
c) Cocooners
d) Hooked, online and single
e) Time-sensitive materialists
Answer: c
a) In the Asia Pacific, the average number of purchases made by online shoppers from countries like Singapore, Taiwan, and China is five purchases per month
b) There are billions of online shoppers globally, and South Korea claims the top spot
c) There are billions of online shoppers globally, and Japan takes third spot
d) Even though online shopping and buying is growing in popularity, a small percentage of online consumers still account for a disproportionate share of online retail sales in Asia
e) All of the above statements are true
Answer: e
a) A 20-something high-school graduate earning $18,000 annually
b) A 30-something college graduate with an annual income of $65,000
c) A 50-something traditional housewife with an annual income under $35,000
d) A 70-something retired postal worker receiving $45,000 in annual retirement benefits
e) All of the above
Answer: b
a) African American
b) of average education
c) less affluent
d) younger
e) male
Answer: d
a) Caucasian
b) of average education
c) more affluent
d) older
e) all of the above
Answer: c
a) African American
b) better educated
c) less affluent
d) older
e) all of the above
Answer: b
a) visit time
b) stickiness
c) staying power
d) sticking power
e) connectiveness
Answer: b
a) context
b) community
c) content
d) communication
e) connection
Answer: d
a) The website has an emphasis on context and minimal content
b) The website has minimal context and an emphasis on community
c) The website has no content whatsoever
d) The website has minimal content and but emphasizes on connection
e) The website emphasizes commerce and makes little or no use of the other six elements of website design
Answer: d
a) context
b) community
c) content
d) commerce
e) connection
Answer: d
a) context
b) community
c) content
d) commerce
e) connection
Answer: d
a) context
b) community
c) choice
d) convenience
e) connection
Answer: b
a) context
b) community
c) choice
d) convenience
e) connection
Answer: b
a) convenience
b) connection
c) control
d) community
e) communication
Answer: e
a) context
b) communication
c) commerce
d) connection
e) community
Answer: b
a) Convenience
b) Connection
c) Control
d) Community
e) Communication
Answer: b
a) convenience
b) connection
c) control
d) community
e) communication
Answer: b
a) text, pictures, sound and videos that the website contains
b) website's capabilities to enable commercial transactions
c) network of formal linkages between a company's site and other sites
d) layout of the website
e) website's ability to tailor itself to different users or to allow users to personalize the website
Answer: c
a) text, pictures, sound and videos that the website contains
b) website's capabilities to enable commercial transactions
c) degree the website is linked to other websites
d) layout of the website
e) website's ability to tailor itself to different users or to allow users to personalize the website
Answer: c
a) context
b) customization
c) content
d) communication
e) connection
Answer: b
a) Context
b) Customization
c) Content
d) Communication
e) Connection
Answer: b
a) Context
b) Customization
c) Content
d) Communication
e) Connection
Answer: b
a) all digital information on a website, including the presentation form
b) website's capabilities to enable commercial transactions
c) degree the website is linked to other websites
d) layout of the website
e) ways the website enables user-to-user communication
Answer: a
a) text, pictures, sound and videos that the website contains
b) website's capabilities to enable commercial transactions
c) degree the website is linked to other websites
d) layout of the website
e) ways the website enables user-to-user communication
Answer: a
a) context
b) commerce
c) communication
d) connection
e) customization
Answer: a
a) content
b) functionally
c) aesthetically
d) text
e) picture
Answer: c
a) content
b) functionally
c) aesthetically
d) text
e) picture
Answer: b
a) content
b) functionally
c) aesthetically
d) text
e) picture
Answer: b
a) website's ability to tailor itself to different users or to allow users to personalize the website
b) website's aesthetic appeal and functional look and feel
c) degree the website is linked to other websites
d) text, pictures, sound and videos that the website contains
e) ways the website enables user-to-user communication
Answer: b
a) Content
b) Cost
c) Coordination
d) Collaboration
e) Creativity
Answer: a