Which of the following is the fastest growing, most affluent subculture in the United States?

Which of the following is the fastest growing, most affluent subculture in the United States? a. African Americans b. Hispanics c. Asian Americans d....

Which American subculture spends the highest proportion of its income on utilities, footwear, children's apparel, groceries, and housing?

Which American subculture spends the highest proportion of its income on utilities, footwear, children's apparel, groceries, and housing? a. Native...

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example of ___________ influence on consumer buying decision processes.

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City. This is an example...

A culture can be divided into subcultures according to

A culture can be divided into subcultures according to a. personality characteristics of individuals in that culture. b. motives that members of that...

According to Coleman's social class categories, the social class that includes approximately 40 percent of the population, shops for bargains, and buys sports and recreational equipment is the

According to Coleman's social class categories, the social class that includes approximately 40 percent of the population, shops for bargains, and buys...

According to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the

According to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is...

According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept neighborhoods, likes fashionable items, and is often found in management positions?

According to Coleman's major social class categories, which of the following social classes in our culture has these characteristics: lives in well-kept...

An open aggregate of people with similar social ranking is referred to as a

An open aggregate of people with similar social ranking is referred to as a a. reference group. b. social class. c. role. d. caste. e. subculture. Answer:...

Which of the following statements regarding social class is true?

Which of the following statements regarding social class is true? a. A social class is a closed aggregate of people with similar social ranking. b....

The three major types of reference groups are:

The three major types of reference groups are: a. membership, aspirational, and advocacy. b. advocacy, avoidance, and approach. c. aspirational, disassociative,...

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also...

Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting goods store, watches him examine the stitching in the glove and then rub his finger over the leather palm. Shaun's observations are part of his

Shaun is going shopping with his dad to buy his first baseball glove for Little League. He listens to his dad talk to the salesperson at the sporting...

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing a. attitude...

The actions and activities associated with a position one holds within a group, organization, or institution constitute

The actions and activities associated with a position one holds within a group, organization, or institution constitute a. personality. b. a role. c....

The development of a person's self-concept is a function of

The development of a person's self-concept is a function of a. learning. b. psychological and social factors. c. reference groups and opinion leaders. d....

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

Hereditary characteristics combined with personal experiences that together make an individual unique form one's a. self-concept. b. attitudes. c....

The results of many studies have been inconclusive regarding the association between buyer behavior and

The results of many studies have been inconclusive regarding the association between buyer behavior and a. personality. b. perception. c. motives. d....

Changing people's attitudes toward a firm and its marketing program is

Changing people's attitudes toward a firm and its marketing program is a. simple when advertisements are used. b. impossible, even if the firm uses...

What consumer research method consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives, phrases, or sentences?

What consumer research method consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity...

Cognitive, affective, and behavioral are the three major components of

Cognitive, affective, and behavioral are the three major components of a. self-concept. b. motives. c. lifestyles. d. consumer socialization. e. attitudes....

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ___________ about Secret.

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n)...

An attitude is

An attitude is a. an internal trait that makes a person unique. b. a set of actions that a person in a particular position is supposed to perform. c....

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection of this store as a regular stop when shopping is influenced by ___________ motives.

Luis likes shopping at Stein Mart, a discount department store, because he likes the prices, products, and services the store provides. His selection...

Psychological influences that determine where a person purchases products on a regular basis are called

Psychological influences that determine where a person purchases products on a regular basis are called a. convenience responses. b. patronage motives. c....

The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

The U.S. Army recruits soldiers based on the slogan, "An army of one," implying that people can reach their full personal potential in the U.S. Army....

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ______ needs.

People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ______ needs. a. ego b. esteem c. self-actualization d....

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ___________ needs, appealing to sex appeal.

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ___________...

Human requirements for love, affection, and a sense of belonging would be classified by Maslow as _____ needs.

Human requirements for love, affection, and a sense of belonging would be classified by Maslow as _____ needs. a. safety b. esteem c. social d. physiological e....

According to Maslow's hierarchy of needs,

According to Maslow's hierarchy of needs, a. individuals simultaneously try to satisfy all five levels of needs. b. self-actualization needs are the...

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least important. These needs, in order from most to least important are

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least important. These needs, in order from...

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called a. motives. b. lifestyles. c....

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate? a. Inputs are organized by individuals...

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective a....

Assignment of meaning to organized information inputs is called

Assignment of meaning to organized information inputs is called a. motivation. b. redefinition. c. learning. d. interpretation. e. selection. Answer:...

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called a. interpretation. b....

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual

After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual a. organization. b....

If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is known as selective

If a consumer receives information that is inconsistent with her or his beliefs, the consumer may alter this information. This perceptual process is...

When individuals choose which information inputs will reach their awareness and ignore other inputs, they are using

When individuals choose which information inputs will reach their awareness and ignore other inputs, they are using a. perception. b. selective distortion. c....

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing...

Selective exposure refers to

Selective exposure refers to a. targeting only certain parts of the total market. b. admitting only certain inputs into consciousness. c. the circumstances...

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called a. selective...

Perception is a three-step process that involves

Perception is a three-step process that involves a. motivation, personality, and attitudes. b. classifying, recording, and eliminating information...

The primary psychological influences on consumer behavior are:

The primary psychological influences on consumer behavior are: a. perception, motives, learning, attitudes, personality, and lifestyles. b. attitudes,...

________ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made, such as friends, relatives, and salespeople.

________ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made,...

The five categories of situational influences are:

The five categories of situational influences are: a. product involvement level, physical surroundings, social surroundings, time perspective, and...

The three major categories of influences on the consumer buying decision process are:

The three major categories of influences on the consumer buying decision process are: a. situational influences, demographic influences, and psychological...

Cognitive dissonance is

Cognitive dissonance is a. the congruence between external and internal searches for product information. b. a function of the manner in which the...

After purchasing a new Lexus, Pablo sees an Infinity pass by on the street and begins to wonder if he made the right choice. Pablo is experiencing

After purchasing a new Lexus, Pablo sees an Infinity pass by on the street and begins to wonder if he made the right choice. Pablo is experiencing a....

Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the

Doubts in a buyer's mind about whether the purchase decision made was the right one may occur during the a. cognitive dissonance. b. purchase. c....

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ___________ buyers.

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ___________...

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper,...

Evaluative criteria for brands within the consideration set are both

Evaluative criteria for brands within the consideration set are both a. selective and expansive. b. objective and subjective. c. internal and external. d....

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

A group of brands that a consumer views as alternatives for possible purchase is called a(n) a. evoked set. b. acceptance group. c. brand preference. d....

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his _________ set.

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his _________...

A publication such as Consumer Reports may be initially used during a(n)

A publication such as Consumer Reports may be initially used during a(n) a. product recognition. b. evaluation of alternatives. c. internal information...

In the consumer buying decision process, the information search stage

In the consumer buying decision process, the information search stage a. yields a group of brands that a buyer views as possible alternatives. b....

When, in their information search, consumers focus on communication with friends and relatives, they are utilizing ______ sources.

When, in their information search, consumers focus on communication with friends and relatives, they are utilizing ______ sources. a. internal b....

As Jeff runs out of shaving cream, he immediately tries to remember what he did the last time this happened. He is engaging in

As Jeff runs out of shaving cream, he immediately tries to remember what he did the last time this happened. He is engaging in a. external search. b....

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Within the information search step of the consumer buying decision process, what two primary aspects exist? a. Consideration sets and evoked sets b....

As Steve is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer buying decision process, Steve just experienced

As Steve is shopping for groceries, he notices a product on the shelf and remembers that he is about to run out of it at home. In terms of the consumer...

Problem recognition occurs when a consumer

Problem recognition occurs when a consumer a. searches for information to resolve a problem. b. becomes aware that there is a difference between a...

The five major stages of the consumer buying decision process, in order, are

The five major stages of the consumer buying decision process, in order, are a. information search, establishment of product criteria, evaluation...

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to...

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called a. impulse buying. b. habitual buying. c. compulsive...

Jose and Teresa are searching for a new cellular phone. They will most likely engage in which one of the following forms of problem solving?

Jose and Teresa are searching for a new cellular phone. They will most likely engage in which one of the following forms of problem solving? a. Extended...

Extended problem solving is the type of consumer problem-solving process that

Extended problem solving is the type of consumer problem-solving process that a. involves no conscious planning but rather a powerful and persistent...

Which of the following purchases would most likely require a consumer to use extended problem solving?

Which of the following purchases would most likely require a consumer to use extended problem solving? a. Audio equipment b. Shaving cream c. Cereal d....

For which of the following products would a consumer most likely use limited problem solving?

For which of the following products would a consumer most likely use limited problem solving? a. Detergent b. Toothpaste c. Automobile d. Hair dryer e....

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in

Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before...

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely...

In contrast to extended problem solving, routinized response behavior requires

In contrast to extended problem solving, routinized response behavior requires a. careful deliberation before making a choice. b. less information...

Routinized response behavior is what a consumer does when

Routinized response behavior is what a consumer does when a. purchasing an unfamiliar product. b. buying frequently purchased, low-cost items that...

While shopping at a Kroger grocery store, Tom sees a display of his favorite brand of diet cola. He buys a six-pack to take home for the weekend. This purchase process would be described as

While shopping at a Kroger grocery store, Tom sees a display of his favorite brand of diet cola. He buys a six-pack to take home for the weekend. This...

The three most widely recognized types of consumer problem solving are:

The three most widely recognized types of consumer problem solving are: a. limited problem solving, extended problem solving, and routinized response...

Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize

Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize a....

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ___________ involvement.

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ___________ involvement. a. low b. internal c. enduring d....

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product...

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a little boy. He likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to as

Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a little boy. He likes to spend his free time...

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is a. the importance and intensity...

Purchasers who intend to use or benefit from the purchased product and do not buy products to make profits are part of the

Purchasers who intend to use or benefit from the purchased product and do not buy products to make profits are part of the a. consumer market. b....

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand...

Magazines are different from newspapers because the majority of them reach a very selective audience and can be valuable in reaching specific types of consumers and market segments.

Magazines are different from newspapers because the majority of them reach a very selective audience and can be valuable in reaching specific types...

Newspapers and magazines are often referred to as high-involvement media.

Newspapers and magazines are often referred to as high-involvement media. Answer: Tr...

The print media are intrusive like radio and TV, and generally require some effort on the part of the reader for the advertising message to have an impact.

The print media are intrusive like radio and TV, and generally require some effort on the part of the reader for the advertising message to have an...

Few newspapers or magazines could survive not survive without the support of advertising revenue.

Few newspapers or magazines could survive not survive without the support of advertising revenue. Answer: Fal...

Newspapers are still the primary advertising medium in terms of both ad revenue and number of advertisers.

Newspapers are still the primary advertising medium in terms of both ad revenue and number of advertisers. Answer: Tr...

Becoming a highly specialized medium that reaches specific target audiences, the magazine industry has not prospered.

Becoming a highly specialized medium that reaches specific target audiences, the magazine industry has not prospered. Answer: Fal...

The availability of regional and demographic editions can also increase the cost per thousand for reaching desired audiences.

The availability of regional and demographic editions can also increase the cost per thousand for reaching desired audiences. Answer: Fal...

____ involves seeking a less competitive, smaller market niche in which to locate a brand.

____ involves seeking a less competitive, smaller market niche in which to locate a brand. A) Consumer positioning B) Head-to-head positioning C)...

There are a lot of skateboard manufacturers in the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's automobile. This technology gives the BMW Streetcarver better control at high speeds and around sharp turns than any other brand. What type of positioning is BMW using with its $495 skateboard?

There are a lot of skateboard manufacturers in the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's...

A perceptual map is most like a:

A perceptual map is most like a: A) consumer map of likes and dislikes. B) database. C) pyramid design. D) two-dimensional matrix. E) three-dimensional...

Cross-tabulations can be used to:

Cross-tabulations can be used to: A) graphically show how competitors rate the products against which they must compete. B) compare television viewing...

Hallmark grouped its scrapbook supplies and photo albums into one product group because:

Hallmark grouped its scrapbook supplies and photo albums into one product group because: A) competitors relate to them better for benchmarking purposes. B)...

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from standing still to sixty miles an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men with 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a _____ strategy to sell its newly developed car.

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from standing still to sixty miles an hour in 6.5 seconds. The...

Which of the following is the best example of repositioning?

Which of the following is the best example of repositioning? A) When sales of Crest toothpaste plateaued, marketers used a bundling strategy to get...

If you wanted to determine the relationship between age and number of magazines subscribed to, you could use:

If you wanted to determine the relationship between age and number of magazines subscribed to, you could use: A) standard deviation. B) hypothesis...

J. T. Baker is a company that sells mercury spill cleanup products to companies that use mercury in their production process. J.T. Baker sells aspirators for cleaning up larger spills, gloves, scoops, absorbents for eliminating vapors, and a mercury indicator paste for finding small droplets. Any of these supplies can be purchases separately or as a kit. J.T. Baker uses _____ segmentation to sell its products.

J. T. Baker is a company that sells mercury spill cleanup products to companies that use mercury in their production process. J.T. Baker sells aspirators...

The target market for cooking books is predominantly female and over 25 while the readership for comic books is mainly males between the ages of 15 to 25. This is important _____ information for a publisher to know.

The target market for cooking books is predominantly female and over 25 while the readership for comic books is mainly males between the ages of 15...

Nyquil advertises that it alleviates "the nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on _____ variables.

Nyquil advertises that it alleviates "the nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need...

The ultimate criterion in segmenting markets is that _____ as a result of increased synergy.

The ultimate criterion in segmenting markets is that _____ as a result of increased synergy. A) investors should make more money B) executives should...

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids _____, which often leads to extremely high research, engineering, and manufacturing expenses.

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids _____, which often leads to...

Laws require children under a certain age to ride in car seats, but not all children are the same size and not all cars are made the same. As a result, it is sometimes difficult to determine whether the child is riding in the best seat. Nissan has launched a safety initiative on its Internet websites, Snug Kids, to provide parents with specific information to help them find the right child seat for their Nissan or Infiniti product lines. This is an example of a _____ strategy.

Laws require children under a certain age to ride in car seats, but not all children are the same size and not all cars are made the same. As a result,...

There is a large Chinese population in British Columbia. The Hong Kong Bank of Canada (HKBC) tries to design its services to attract first-generation Chinese. HKBC uses a _____ strategy.

There is a large Chinese population in British Columbia. The Hong Kong Bank of Canada (HKBC) tries to design its services to attract first-generation...

The perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of:

The perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of: A) Consumers B) Managers C)...

Two important aspects of cross tabulations are deciding which of two variables to:

Two important aspects of cross tabulations are deciding which of two variables to: A) Include and when to use them B) Relate data to and from C) Give...

In the beginning, Apple was less focused on its market and more focused on:

In the beginning, Apple was less focused on its market and more focused on: A) growth B) its products C) profits D) forecasting technology E) how...

In the 1980's, Apple Computers' segmentation approach was referred to as:

In the 1980's, Apple Computers' segmentation approach was referred to as: A) Broad Based B) Scrambled Eggs C) What do ya call it D) Camp Runamok E)...

Wendy's segmentation strategy changed from a "shotgun" approval to a:

Wendy's segmentation strategy changed from a "shotgun" approval to a: A) "focused beam" approval B) "bullet" approval C) "rifle" approval D) "bombing...

Selecting target markets mean using criteria such as cost of reaching the segment and :

Selecting target markets mean using criteria such as cost of reaching the segment and : A) size and expected growth B) and reach of marketing investment C)...

Organizational markets in North America use fewer customer characteristics to segment their markets. The two major groups are:

Organizational markets in North America use fewer customer characteristics to segment their markets. The two major groups are: A) metropolitan area...

The usage rate is sometimes referred to in terms of the:

The usage rate is sometimes referred to in terms of the: A) 50/50 rule B) high/low rule C) 20/80 rule D) 100/0 rule E) 80/20 rule Answer:...

Using the Goldfarb segments, the discontented like to purchase package deals because:

Using the Goldfarb segments, the discontented like to purchase package deals because: A) they are a better value. B) they are loyal to frequent buyer...

Income, education, and gender are examples of:

Income, education, and gender are examples of: A) demographics. B) social class. C) hierarchy. D) psychographics. E) values. Answer: ...

One of the following is not a criteria when forming segments:

One of the following is not a criteria when forming segments: A) potential for higher profits and ROI B) similarity of needs C) feasibility of reaching...

Mass customization has been made possible by _______ and _______.

Mass customization has been made possible by _______ and _______. A) toll free service, friendly customer service representatives. B) Internet ordering,...

The Walt Disney company has carefully marketed Winnie-the-Pooh on a two-tier track by making sure the two separate lines are:

The Walt Disney company has carefully marketed Winnie-the-Pooh on a two-tier track by making sure the two separate lines are: A) of the same quality B)...

Which group is not an actual two-tier marketing example:

Which group is not an actual two-tier marketing example: A) GM/Saturn B) Sears/K-Mart strategies C) Gap/Old Navy D) Walt Disney stores/Zellers E)...

Markets should not be segmented when:

Markets should not be segmented when: A) the customer does not want to be segmented B) it is against the law C) the economic clouds turn dark and...

A market product grid is a framework to relate the segments of a market to:

A market product grid is a framework to relate the segments of a market to: A) the needs of management B) products offered by the firm C) potential...

In economic terms, market segmentation is relating the organization actions (supply) to:

In economic terms, market segmentation is relating the organization actions (supply) to: A) Corporate goals B) Company mission needs C) Customer needs D)...

A market segment would have a collection of prospective buyers that are:

A market segment would have a collection of prospective buyers that are: A) ready to buy B) showing unfilled needs C) demographically challenged D)...

New Balance targeted which age group in the sneaker market?

New Balance targeted which age group in the sneaker market? A) Generation X B) Generation Y C) Baby Boomer D) Mature Market E) All of the above Answer:...

Sales of sneakers for the teenage segment represent what fraction of total sales?

Sales of sneakers for the teenage segment represent what fraction of total sales? A) one-third B) one-fourth C) one-half D) one-fifth E) two-thirds...

________ refers to the place an offering occupies in consumers' minds on important attributes.

________ refers to the place an offering occupies in consumers' minds on important attributes. A) Consumer positioning B) Head-to-head positioning C)...

There are a lot of skateboard manufacturers in the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's automobile. This technology gives the BMW Streetcarver better control at high speeds and around sharp turns than any other brand. What type of positioning is BMW using with its $495 skateboard?

There are a lot of skateboard manufacturers in the market, but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's...

A perceptual map is a:

A perceptual map is a: A) consumer map of likes and dislikes. B) database. C) pyramid design. D) two-dimensional graph. E) three-dimensional cube....

A market-product grid is:

A market-product grid is: A) a framework to graphically show how competitors rate the products against which they must compete. B) a framework to...

Hallmark grouped its scrapbook supplies, photo albums and such into one product group because:

Hallmark grouped its scrapbook supplies, photo albums and such into one product group because: A) competitors relate to them better for benchmarking...

The 80/20 rule is a concept which suggests:

The 80/20 rule is a concept which suggests: A) eighty percent of a firm's inventory should be readily available, and twenty percent should be reserved...

The slogan used for all Jergens lotions is "Love Your Body." An ad for Jergens Ultra Healing lotion tells dry-skin sufferers that the lotion, "locks moisture in and throws away the key. " Jergens is using a strategy based on __________ variable.

The slogan used for all Jergens lotions is "Love Your Body." An ad for Jergens Ultra Healing lotion tells dry-skin sufferers that the lotion, "locks...

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men with 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. What types of segmentation variables is Audi using?

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base...

Retailers often conduct research to identify areas of a city with residents that fit a similar lifestyle profile. This is an example of __________ segmentation:

Retailers often conduct research to identify areas of a city with residents that fit a similar lifestyle profile. This is an example of __________ segmentation: A)...

The headline of the ad for the Sleep Number bed by Select Comfort read, "5 Reasons Why You'll Sleep Better on a Sleep Number Bed." From this information, you know that Select Comfort uses __________ segmentation.

The headline of the ad for the Sleep Number bed by Select Comfort read, "5 Reasons Why You'll Sleep Better on a Sleep Number Bed." From this information,...

Which of the following are demographic variables in consumer markets?

Which of the following are demographic variables in consumer markets? A) gender and race B) age and household size C) age and race D) household size...

In 2002, Nike began selling Air Jordan XVII with a price tag of $200. The shoes arrived at shoe stores in a metallic silver briefcase instead of a shoebox. Nike is targeting a market it identifies as "keepers," people who buy the shoes, keep them under their bed and when friends come over, show them the shoes. Selling to the market segment called "keepers" probably means Nike is using which of the following types of customer characteristic variables to segment this market?

In 2002, Nike began selling Air Jordan XVII with a price tag of $200. The shoes arrived at shoe stores in a metallic silver briefcase instead of a shoebox....

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend of mustard-based barbecue sauce. The easiest method for segmenting her market is to use __________ segmentation variables.

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. Sauce. She wants to target local people who like the special blend...

Categorizing consumers as heavy-users is a classification category in __________ segmentation.

Categorizing consumers as heavy-users is a classification category in __________ segmentation. A) demographic B) Usage rate C) Quantitative D) Qualitative E)...

AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan and Manitoba enjoy bowling. Eastern Canadians do not like to bowl. This would be an important __________ segmentation variable for AMF.

AMF wants to build a state-of-the-art bowling alley in Canada. Marketing research shows that Canadians who live in British Columbia, Alberta, Saskatchewan...

Cmax.com allows customers to visit its website and design a sneaker to their own personal specifications. This website would particularly appeal to people who exercise regularly and are very aware of what shoe styles fit comfortably on their feet. This would be descriptive of which type of market segmentation variable?

Cmax.com allows customers to visit its website and design a sneaker to their own personal specifications. This website would particularly appeal to...

A market-product grid is a framework to relate:

A market-product grid is a framework to relate: A) estimated expenses for products sold to various market segments. B) total anticipated revenue for...

Reebok was the first shoe manufacturer to introduce a soft-leather aerobic dance shoe in many colours. Reebok was implementing a __________ strategy.

Reebok was the first shoe manufacturer to introduce a soft-leather aerobic dance shoe in many colours. Reebok was implementing a __________ strategy. A)...

GM offers different vehicles to meet the needs of clients that range form low-income to middle-class to upper class. They sell specific cars to each group in order to meet the needs of all groups. This is an example of:

GM offers different vehicles to meet the needs of clients that range form low-income to middle-class to upper class. They sell specific cars to each...

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base price of the car is $61,625. The automaker predicts that 80 percent of its buyers will be men; 60 percent of them married. The median age of these men will be 45 with median household incomes of $200,000. Audi should use a __________ strategy to sell its newly developed car.

Audi has developed a mid-sized station wagon that has 340 horsepower and is able to go from zero-to-sixty kilometres an hour in 6.5 seconds. The base...

Which of the following is the best example of repositioning?

Which of the following is the best example of repositioning? A) When sales of Crest toothpaste reached a plateau, marketers used a bundling strategy...

A perceptual map most closely resembles a:

A perceptual map most closely resembles a: A) graph with horizontal and vertical axes. B) topographic map. C) hierarchical pyramid with the lowest...

Which segmentation variables might be used, by a product manager at Xerox, responsible for purchasing a new network of colour printers?

Which segmentation variables might be used, by a product manager at Xerox, responsible for purchasing a new network of colour printers? A) location B)...

SwissAir tried to expand, but because of a variety of reasons, it failed and had to declare bankruptcy. Prior to declaring bankruptcy, SwissAir engaged in several cost-cutting efforts, which alienated its customer base. After much effort, the company began operations again with the hope of attracting its previous customers back. Because it feared that a __________ strategy would not undo the damage to the brand name, the company opted for a new name and new look.

SwissAir tried to expand, but because of a variety of reasons, it failed and had to declare bankruptcy. Prior to declaring bankruptcy, SwissAir engaged...

Kellie Johnson makes jams and jellies that sell under the brand name of Yesterday's Kitchen. In developing a marketing strategy to sell her product line, she decided to buy an ad in the local shopper's newspaper that is well read in her region of the country. Johnson has just:

Kellie Johnson makes jams and jellies that sell under the brand name of Yesterday's Kitchen. In developing a marketing strategy to sell her product...

Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and compatibility with the organization's objectives and resources. What is the fifth criterion?

Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position...

J. T. Baker is a company that sells mercury, spill cleanup, products to companies that use mercury in their production process. J.T. Baker sells aspirators for cleaning up larger spills, gloves, scoops, absorbents for eliminating vapours, and a mercury indicator paste for finding small droplets. These supplies can be purchased separately or as a kit. J.T. Baker uses __________ segmentation to sell its products.

J. T. Baker is a company that sells mercury, spill cleanup, products to companies that use mercury in their production process. J.T. Baker sells aspirators...

Which of the following variables is NOT commonly used to segment organizational markets?

Which of the following variables is NOT commonly used to segment organizational markets? A) ownership type B) geographic C) NAICS code D) benefits...

The 80/20 rule is related to which consumer segmentation variable?

The 80/20 rule is related to which consumer segmentation variable? A) geographic B) psychographic C) benefits sought D) behaviour E) usage Answer:...

Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics does this type of segmentation examine?

Department stores often use Goldfarb's classification system to understand the lifestyles of consumers in nearby neighborhoods. What customer characteristics...

The target market for cookbooks is predominantly female and over 25 while the readership for comic books is mainly males between the ages of 15 to 25. This is important __________ information for a publisher to know.

The target market for cookbooks is predominantly female and over 25 while the readership for comic books is mainly males between the ages of 15 to 25....

Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need to get better. Nyquil uses a segmentation strategy based on __________ variables.

Nyquil advertises that it alleviates "the night time, sniffling, sneezing, coughing, aching, stuffy head, fever" and helps you get the rest you need...

Northern Exposure is a magazine targeted to consumers who live in Northern Quebec . Given this information, you know its publisher selected its readership through __________ segmentation.

Northern Exposure is a magazine targeted to consumers who live in Northern Quebec . Given this information, you know its publisher selected its readership...

Modern Maturity magazine is a publication that is sent to all AARP members (who by organization definition have to be at least 50-years-old to join). The market segment for Modern Maturity magazine was defined by:

Modern Maturity magazine is a publication that is sent to all AARP members (who by organization definition have to be at least 50-years-old to join)....

The strategy of using different marketing mix activities, such as product features or advertising, to help the consumers perceive a product as being different and better than competing products.

The strategy of using different marketing mix activities, such as product features or advertising, to help the consumers perceive a product as being...

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads to extremely high research, engineering, and manufacturing expenses.

When a firm produces only a single product or service and attempts to sell it to two or more market segments, it avoids __________, which often leads...

Marketers use market segmentation to:

Marketers use market segmentation to: A) link market needs to an organization's marketing program. B) map out product positioning strategies. C) develop...

Laws require children under a certain age to ride in car seats, but not all children are the same size and not all cars are made the same. As a result, it is sometimes difficult to determine whether the child is riding in the best seat. Nissan has launched a safety initiative on its Internet website, Snug Kids, to provide parents with specific information to help them find the right child seat for their Nissan or Infiniti product lines. This is an example of a __________ strategy.

Laws require children under a certain age to ride in car seats, but not all children are the same size and not all cars are made the same. As a result,...

There is a large Chinese population in British Columbia. The Hong Kong Bank of Canada (HSBC) tries to design its services to attract first-generation Chinese. HSBC uses a __________ strategy.

There is a large Chinese population in British Columbia. The Hong Kong Bank of Canada (HSBC) tries to design its services to attract first-generation...

Market segmentation involves aggregating prospective buyers into groups that have common needs and will:

Market segmentation involves aggregating prospective buyers into groups that have common needs and will: A) pay attention to marketing messages. B)...

5 Criteria for forming market segments:

5 Criteria for forming market segments: 1. simplicity and cost-effectiveness of assigning potential buyers to segments 2. potential for increased...

5 steps of the market segmentation process:

5 steps of the market segmentation process: 1. Group potential buyers into segments 2. group products to be sold into categories 3. develop a market-product...

Which of the following forecasting techniques would be most accurate for estimating sales revenues for Waste Treatment Inc.'s commercial garbage disposal equipment for next year?

Which of the following forecasting techniques would be most accurate for estimating sales revenues for Waste Treatment Inc.'s commercial garbage disposal...

An experimenter had people choose the sweeter juice from two containers, a red one and a yellow one. The respondents expressed a definite preference although the juice was exactly the same. The experimental independent variable was the:

An experimenter had people choose the sweeter juice from two containers, a red one and a yellow one. The respondents expressed a definite preference...

Which of the following is the BEST example of a dichotomous question that might be asked on a survey about consumer online privacy?

Which of the following is the BEST example of a dichotomous question that might be asked on a survey about consumer online privacy? A) How have your...

Responsys.com did a survey of e-commerce companies concerning consumer privacy issues. What kind of questions were the survey participants responding to when they were asked whether they agreed or disagreed with the following statement, "E-commerce will continue to grow significantly."?

Responsys.com did a survey of e-commerce companies concerning consumer privacy issues. What kind of questions were the survey participants responding...

Due to India's developing communications infrastructure, 97 percent of all surveys are done in person, and most of this research is held in surroundings that are most comfortable for the participants. Interviewers could gather 6 to 10 housewives at a home that match the participants' socioeconomic backgrounds. Because the women would be comfortable, they would be willing to give their opinions about products, how they use them, and special needs they might have. These women would be participating in a:

Due to India's developing communications infrastructure, 97 percent of all surveys are done in person, and most of this research is held in surroundings...

Someone making the statement, "Before we begin this project we'll have to hire someone to interview people to find out how many people in a 50-mile radius could use our service, what their average income is, and what their occupations are." is preparing to:

Someone making the statement, "Before we begin this project we'll have to hire someone to interview people to find out how many people in a 50-mile...

Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn the sale of lipstick goes up, and since the fall of 2001, sales have been steadily increasing for all brands. According to one expert, "When things get tough, women buy lipstick." Lauder's Leading Lipstick Index gathers _____ data.

Lauder's Leading Lipstick Index tracks sales of lipsticks. It has noted that during every economic downturn the sale of lipstick goes up, and since...

The Census Bureau gathers data on immigration, population shifts, education, income, age, and ethnicity. It has specialists who compile, analyze the data, and publish the data. The Census Bureau uses _____ data to describe the population.

The Census Bureau gathers data on immigration, population shifts, education, income, age, and ethnicity. It has specialists who compile, analyze the...

A general rule of thumb among marketing people is to use _____ first and then collect ____.

A general rule of thumb among marketing people is to use _____ first and then collect ____. A) external secondary data, internal secondary data B)...

Responsys.com did a survey of some e-commerce companies concerning consumer privacy issues. As a result of the survey, the company announced that 70 percent of all e-commerce companies believe that more government regulation of online privacy is inevitable. Since, Responsys.com did not survey every e-commerce company, how did is it able to make this statement?

Responsys.com did a survey of some e-commerce companies concerning consumer privacy issues. As a result of the survey, the company announced that 70...

Youth Culture is a Toronto-based research and media firm that developed a magazine called Bang for Canadian students aged 11-13. The idea for this publication began as a:

Youth Culture is a Toronto-based research and media firm that developed a magazine called Bang for Canadian students aged 11-13. The idea for this publication...

An ESPN.com-commissioned study by Copernicus Marketing Consulting and Research wanted know to if sports-centreed males are spending as much time on the computer digesting sports information as they are spending in front of their televisions. This is an example of a:

An ESPN.com-commissioned study by Copernicus Marketing Consulting and Research wanted know to if sports-centreed males are spending as much time on...

Richard Magnus runs the national outreach office for the Evangelical Lutheran Church. His organization compiles data on immigration, population shifts, education, income, age, and ethnicity that he uses to determine where there is a need for a new church. These compiled data are an example of _____ and help the church understand who its customers are.

Richard Magnus runs the national outreach office for the Evangelical Lutheran Church. His organization compiles data on immigration, population shifts,...

A sample of consumers or stores from which researchers take a series of measurements is called a(n):

A sample of consumers or stores from which researchers take a series of measurements is called a(n): A) experiment. B) jury of executive opinion. C)...

On a survey about children's cereal, a mother of three toddlers was asked if she frequently fed her children sweetened cereal. Which of the following statements best describes this question?

On a survey about children's cereal, a mother of three toddlers was asked if she frequently fed her children sweetened cereal. Which of the following...